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Socialized Business Is Booming, &Nbsp Is The Most Popular Online Shopping Share.

2011/12/5 11:25:00 35

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Social Electricity Providers Than Buying Online Shopping Column

Recently, women's fashion sharing communities

Beauty theory

Announced the success of the third round of the total amount of 1 billion yuan.

financing

The total amount of financing has reached tens of millions of dollars.

Similar to the beautiful saying

Fashion media

and

Electronic Commerce

In combination, the mode of shopping behavior is directly generated through the sharing of netizens, which is the direction of social electronic commerce.

E-commerce marketing usually involves search.

engine

The brand promotion of portal websites and the alliance of paid by effect, navigation website and so on.

At the same time, the cost of traffic is getting higher and higher. E-commerce companies find that the rate of return on advertising is getting lower and lower. The social media sensitive brand names, traditional brands and e-commerce websites have switched to micro-blog, Renren, Kaixin, etc., or self built shopping communities, opening up a new strategic focus of marketing, and the docking of e-commerce and social media is an inevitable trend.

Taobao launched a SNS based social networking platform, announcing that the whole network should be turned into "SNS", and the company launched the shopping sharing community "all customers and people". The Jingdong mall launched Jingdong enjoyment. At the same time, more social shopping websites sprout up, such as LC style network, mogujie.com, beauty, Kidulty and so on. They all have their own characteristics, and they all point to the same direction to help users get the goods they want more efficiently.

There are several reasons for the rise of social E-Business: first, social e-commerce can directly get revenue sharing through product sales and obtain cash flow; secondly, social e-business is a good choice for product marketing rather than the promotion of Internet advertising prices.

Social e-business finds people with similar interests through shopping habits or preferences, and recommends that these users expand the social circle of users to achieve a wider range of socialization.

The development of social electronic commerce also indicates a trend of Internet development. Internet socialization contains new values.

Based on the development trend of socialized e-commerce, the online shopping navigation website is more targeted than the purchase of the new social e-commerce column "sharing" on the basis of the original plate, aiming to search the shopping and sharing websites.

At present, the online shopping sharing platform included in Boogle.cn is beautiful, mogujie.com, panhui, Yi people street, pie network, wow network and so on.

It is understood that compared to the purchase of the Internet is the best business treasure (002095, SZ) launched in May 23, 2011, the first domestic third party professional online shopping navigation platform, providing online navigation - platform shopping guide - goods than shopping - shopping search - experience comments - complaints, rights protection, and so on, "one-stop" third party shopping guide service.

Under the operation of the professional electricity supplier team, it has covered several major sections, such as online shopping mall, online group buying, network brand, air ticket hotel, online payment, logistics express, practical web site, service provider and so on.