Amoy Brand Innovation!

B2C is the abbreviation of English Business-to-Consumer (business to customer), and its Chinese short name is "business to customer", which is a mode of e-commerce, which is usually referred to as commercial retail.

With the popularity of the Internet, B2C, which directly sells products and services to consumers, has also extended to China's original costume design.

Not long ago, an argument on the Internet sparked reporters' contemplation.

The original designer should be a professional consumer first.

Later, this exposition shows that only a good professional consumer can have more accurate market demand products and put himself in the position of empathy.

With these four e-commerce days, the original price and personalization is no longer a problem of online shopping.

As long as there is bole, I am the great horse, which has become the heart of many original designers.

Before and after the Spring Festival in 2011, he was worried about how to implement his personal brand in e-commerce in Beijing and amber.

Now, his online shop ANNBOO is not only booming, the scale of the studio is expanding, but also the original design awards of famous fashion magazines, all of which make him busy.

The integration of original designers and B2C extends beyond the overpass.

In Taobao flagship store, which is known as the designer's platform, launched by Taobao, the Taobao mall designer channel and Taobao group buying Juhuasuan join hands. China's top ten fashion designer Wu Haiyan and Deng Lifu, Qian Feng and other designers lead the new group buying pre-sale through the design draft + model D2c stage show, which has received the attention of space consumption.

What is worth mentioning is that, along with the continuous development of brand strategy and technology strategy in the whole industry level, fashion elements and creative highlights have gradually penetrated into the upstream of textile and garment industry from the consumer end and brand end, and the combination of original designers and fabric enterprises has also been implemented.

Through effective platform strategy, relying on the design language and creative expression, we should enhance the understanding of the industry chain's fashion understanding and interaction with commerce and resources. The designer of the Chinese fashion alliance, Hua Gao, elaborated his dream related to B2C.

Hua Feng, the vice president of Hongkong Fashion Co., Ltd., develops the new brand "Yu Hua YUHUA" men's wear high-end series, aiming to establish the designer brand mode combining e-commerce with traditional offline operation.

The peak has been recognized by more people, perhaps because he has been the design director of van guest.

Under his leadership, all customers realized the magnificent turn from the basic line to the fast fashion line, and the peak also gained more practical experience and resources.

"After 2012, e-commerce will be upgraded, and the demand for high-end products will be higher.

Therefore, I choose to launch the Yuhua brand for the high-end market at this time.

Besides, the cost of entry and fee deduction is not only large but also thrown away.

E-commerce is more economical and suitable for me.

At this stage, I do not have the ability to set up shop in all parts of the country, nor will I advertise or make any hard promotion.

I predict that after 2~3 years, there will be changes in the mode of shopping malls under the line.

The cooperation with China's fashion alliance has created many opportunities for me to train new designers. I hope there will be more organizations like this to support new designers and lighten our burden.

Xu Fei: HIMARS is another me.

Speaking of Xu Fei, someone soon thought of the words "super girl", "original singer" and so on.

Yes, this Xu Fei is Xu Fei.

When stars start to focus on e-commerce, B2C becomes another stage.

"To me, HIMARS means the young warrior, the independent personality and the other self who loves music and love.

It can jump out of all shackles and! As to whether it is influenced by other entertainers, the question is quite good. Do you think I should answer whether you have been affected or not? For myself, what I want to do is the way I want to live! "{page_break}

During the 2011 strawberry Music Festival, the strawberry hat designed by Xu Fei was truly praised by fans.

"All of my designs are all involved. Just a new batch of T-shirts and hoodies just reflect my desire to release my other side's personality. Speaking of group buying, it's an activity to give back to fans. It was originally because of a cooperation with the music festival, but anyone who bought music tickets can get a very low discount HIMARS.

Then, some people have suggested that we can not participate in the music festival, still low discount to buy HIMARS, of course not, but for the activities of fans, we decided to make a rebate.

Speaking of the future, she just wants to do her own music and make her own design.

This girl who is full of personality is a model of B2C's original cross-border design.

Chi Wanjun: the original dream of naughty girl

Chi Wan Jun, 25 years old.

Height: 166.cm weight: 45.kg: 86cm-60cm-85cm.

She is both an Amoy girl and an original fashion designer.

Open the front page of her shop, and really live by HOID, a girl with a national character.

The design based on national style is very much in line with her personal style. It also attracts many friends who have common interests to purchase products and pay attention to her.

"I am just an ordinary woman with a little dream.

Ever since I was young, I have always wanted to be a designer and bring beautiful life to my work.

Although the family does not support, but I myself for this dream, has been uninterrupted efforts.

Fortunately, in an international platform doll design competition, I won the first prize in the Chinese area. As a fine art director, my work has been very successful.

These small achievements have added a lot of motivation and confidence to me. I told myself to realize that dreams can be done as long as they work hard.

The girl was lucky enough to be the first group of Taobao Amoy girls. By showing the girl's platform, she got a lot of opportunities to display and to cooperate with businesses.

"This has helped me to improve the flow of my shop. It helps me regain confidence and is determined to do well and expand my small brand.

To give more examples to girls who want to achieve dreams, and to dress more girls who like the same fairy tale style to make them feel happy... "

{page_break}

Amber: the market is the best affirmation.

Unlike these original designers, amber, a designer who has been a teacher in the French Academy of high fashion and won awards in various professional competitions, represents the status quo of the majority of independent designers.

"We are preparing for the launch of Taobao mall in December, and also signed a D2C agreement with Juhuasuan.

I don't want to sell those expensive ideals on the Internet, just want ordinary girls to do extraordinary things.

Busy with the details of fabric purchase and customization, Amber's life starts at 8 o'clock every day, but it may end at 4 o'clock.

"For most designers, they do not want to engage in these trivial matters, but now I am very helpless. I am a perfectionist, and I love to kiss each other from the details to the end."

He won the original designer award of Feng Shangzhi. His works are not only practical but also creative.

"Six months ago, I was still worried about the future of my independent designer. After half a year, I was very busy with ANNBOO shop.

B2C is really an opportunity to allow more people to appreciate and communicate with each other. You think the customers are talking with you with the help of clothes. "

Unlike those original concepts, Andrew's design skills are amazing among these designers.

The French plate and the largest release of fabric functions, as well as those who design costumes for Zhang Jingchu and other stars, ANNBOO on the Internet is more popular.

"I am now working with an Artiste in the design of a men's wear brand, and personal high-end brands are also expanding the scale of physical sales, plus the work of B2C, feeling that they are being moved by time, but this feeling is very happy.

For the original designer, the market is the best affirmation of the work.