Clothing Stores Beautify Display Colors
In various forms, it can also be subdivided into products, materials, uses, sizes, colors, etc., mainly in the following ways:
According to the classification of species, clothing is classified according to its varieties and styles. It can be divided into clothing area, trousers area, skirt area and so on.
This classification is convenient not only for statistics and purchase, but also for customers' selection.
According to the classification of raw materials, there are many kinds of clothing materials, which can be classified according to their different categories, such as sweater counters and leather clothing counters, so that customers can choose the clothes they want.
However, such a classification should not be too fine, only can be divided into large categories, and then can be used in other categories to subdivide.
According to usage classification, this classification is mainly applicable to men's clothing, and can be classified according to different wear of men's clothing on different occasions.
Generally, it can be divided into casual clothes and professional clothes. In the suit, the Department can also be classified according to the different styles required by different occasions, so that the customers can choose and classify the customers.
Classify the target customers according to their sex and age.
General epidemic
Clothes & Accessories
Men and women should be divided into different age groups.
For example, women's clothing can be divided into girls, housewives, career women, middle-aged women and so on.
According to size classification: according to size classification, can be divided into large, medium and small, and then can be further subdivided.
Design and size are common considerations in the usual display, but the emphasis is mostly on the size.
This classification is convenient.
customer
Choose suitable clothes for you to try on.
But if there are many kinds of clothes, it will be very messy because this classification is too troublesome.
You can only display the styles, and let the salesmen take them according to the size of the customers.
Size classification is suitable for children's clothing stores, because the most important thing for children to choose clothes is size. This classification facilitates purchase.
Color classification: ordinary customers value their colors when choosing clothes, handkerchiefs and neckties.
display
These goods must be categorized according to their colors, and the desire to buy them is very effective.
In particular, using models to wear clothes on the body, and other coloured accessories, such as leather bags, shoes, headwear, scarves and so on, I believe we must attract customers' attention.
In the specific operation, we can use the following knowledge: brightness order and hue sequence color matching.
Some goods are white, grey, black and so on, so it is best to display them in a bright order, such as white - gray - gray - black.
In the case of colorful goods, if red, orange, yellow, green and blue are displayed in red, orange, yellow, green and blue from red, it will be beautiful and refreshing.
Color matching.
Sometimes it is not always displayed in the order of hue, but only in the same color display.
This method is very attractive to customers who like a certain color, and the display effect is very good.
But sometimes all the same color is rather monotonous. If we add one or two contrasting colors in it, the effect will be better.
Color matching.
The color matching between colors is often too short because of the similar colors. Especially the combination of low bright colors and low color saturation will make people feel vulgar. On the contrary, the combination of bright colors will make people feel dull, so be careful.
Symbolizes seasonal colors.
Different seasons throughout the year, showing seasonal sense is also a good way to save sales.
Spring, summer, autumn and winter are as follows:
Spring - yellow green reminds people of tender grass, and pink reminds people of cherry blossoms and peach blossoms.
Summer - Blue reminds people of the sky and the sea, and green gives people a cool feeling.
Autumn - yellow reminds people of the bright moon and the spike of rice. Light tea reminds people of the dry grass, and the tea leaves remind people of the land.
Winter - white and red remind people of Christmas. White reminds people of heavy snow. Grey makes people think of the sky when it snows.
The main principles to symbolize seasonal colors are: in spring, it is better to use the tender and bright colors to express the joy of spring; the summer is hot, and the contrast is stronger; the autumn is the harvest season of fresh air, and the colors with rich expression can be better; in winter, cold and cold, warm colors are the most suitable.
According to the price classification: it can be classified and displayed according to the high-grade or not. It is very convenient for customers who have shopping plans, because they purposefully look for a certain price of clothing.
But in general, clothing is the purchase of sex goods, should not be too distinguished, because customers can generally afford to pay wide price range, do not have to pull the price level.
Display is indeed a more complex professional discipline, because it is related to design methods, image planning, space planning, aesthetics, color science, marketing, marketing, visual psychology, ergonomics, optics and environmental science, so it is also known as high knowledge, high technology and high threshold industries in the industry.
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