Market Demand For Sewing Machinery In China Has Declined In 2011.

Sewing machinery industry in the first three quarters of 2011

according to

According to the monthly output data of 105 whole machine enterprises, the industry has experienced ups and downs in recent years.

Affected by the financial crisis, in 2008 and 2009, industry production and sales continued negative growth for two years, the largest year-on-year decline of nearly 80%, the industry market was gloomy, and inventory was overloaded.

Then, with the relative improvement of domestic and international economies, market demand is gradually warming up. Meanwhile, the sharp increase in domestic labor costs has prompted the demand for pformation of garment equipment to increase, and the market has rapidly declined from strength to strength, and the supply of products has been in short supply. Since November 2009, industry production has continued to rise, and monthly output has increased significantly over two digits.

Until the end of the two quarter of this year, after June, the market demand for hot sales in the past two years was gradually satisfied, and the industry output increased narrowing year by month, until August and September, the year-on-year increase has dropped to 2%-3%.

Small scale expansion of production and sales growth in production areas

In the first three quarters of 2011, along with the continuous improvement of the development trend of the industry, the confidence in the development of enterprises was significantly enhanced, the investment in fixed assets and the scale of industries increased.

According to the statistics of the National Bureau of statistics, in the first three quarters of the year, 226 Enterprises above Designated Size (annual output value of 20 million or more) completed the total industrial production value of 20 billion 400 million yuan, an increase of 19.57% over the previous year, and sales revenue of 19 billion 800 million yuan, an increase of 20.69% over the same period.

However, since the three quarter, the growth of all kinds of scale indicators has narrowed to varying degrees.

In the first three quarters, China's production areas also showed a trend of overall growth in production and marketing, but compared with the first half of the year, the growth rate of production and sales in various production areas slowed down in the three quarter.

According to the statistics of National Bureau of statistics, the growth of production and sales value of all major production areas in China has reached two digits over the same period. The growth rate of production and sales in Shaanxi is more than 30%, but the average increase is still down by nearly 10 percentage points compared with the first half of this year.

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Product structure adjustment, live seam sewing machine production stabilization

In 2011, influenced by factors such as the increase of labor costs, the domestic garment industry was quickened by pformation and upgrading, which led to the adjustment of the product structure of sewing machinery industry, the pformation and upgrading of enterprises, and the demand for product optimization.

According to the statistics of China Sewing Association, the output of high value-added machines such as live sewing machines and double needle sewing machines increased significantly in the first three quarters.

Double needle sewing machine increased by more than 50% over the same period, and the output of electronic controlled sewing machine still increased by more than 40%.

The embroidery machine, which showed a downward trend in 2010, has increased by more than 10% in the first half of the year, especially in the India market.

It is worth noting that, from the statistics of China Sewing Association, with the growth of electronic controlled sewing machines since 2010, the monthly output growth has remained above 100%, but with the increase of the year-on-year base, its growth rate showed a declining trend in the second half of 2009, and fell to 35% for the first time in March 2011.

Since the three quarter of this year, with the industry market fluctuations and the popularity of electronic control products, the production of electronic controlled sewing machines has increased to an annual rate of less than 20%, a decline of more than 50 percentage points over the first half of the year, and the production of electrically controlled sewing machines has gradually stabilized from explosive growth.

Benefit situation

Industry benefits decline, deficit further expands

According to the statistics of the National Bureau of statistics, the production enterprises above the scale of sewing machinery in the first three quarters achieved a total profit of 1 billion 500 million yuan, an increase of 3.44%, a profit of 1 billion 60 million yuan, a decrease of 2.38%, and the industrial efficiency decreased significantly since the three quarter.

Among them, the deficit and loss depth of Enterprises above Designated Size also deepened.

In January -9, the deficit of Enterprises above designated size increased from 7.5% in 2010 to 10.6%. The amount of losses increased from 27 million yuan in the same period in 2010 to 120 million yuan this year, up 3 times compared with the same period last year.

Operating costs rise slightly overall profitability

With the rapid growth of industrial output value, the cost of industry operation has also risen sharply.

According to the statistics of National Bureau of statistics, the main cost indicators of production enterprises above Designated Size in the first three quarters increased by different ranges, including 20 billion 500 million yuan in product sales, an increase of 22.06% over the same period last year, 600 million yuan in business expenses, an increase of 27.82% over the same period last year, 1 billion 300 million yuan in administrative expenses, 23.29% in the same proportion, and 300 million yuan in financial costs, an increase of 37% over the same period.

At the same time, under the influence of rising operating costs and pressure, the overall profitability of China's sewing machinery industry declined in the first three quarters of 2011.

In the month of January -9, the sales profit rate of manufacturing enterprises above the scale of sewing machinery dropped to 4.45% from 5.50% in the same period in 2010, and the cost profit margin decreased from 5.85% in the same period in 2010 to 4.66%.

Import and export situation

Smooth operation of exports, many times to refresh the historical high.

In 2011, the demand for International Sewing machinery market was accelerated on the basis of last year, bringing the opportunity of export to the industry.

According to the General Administration of customs data, exports of sewing machinery products amounted to US $1 billion 480 million in the first three quarters, up 29.71% from the same period last year, and the total export volume in the first 11 months of 2010 was completed in the three quarter.

Among them, 7 million 950 thousand sewing machines were exported, with an export volume of US $1 billion 280 million, an increase of 8.85% and 29.75% respectively, and export parts and components increased by US $200 million, an increase of 29.46%.

The monthly export volume of China's sewing machinery products continued to increase significantly in 2010, showing an increase of two figures over the same period. The export volume in March, April and July has been refreshing again. The export volume in July has been as high as nearly 200 million dollars, the highest monthly export volume.

But it is worth noting that since the three quarter, with the increasing risk of the international economic downturn, the market demand showed a certain degree of tightening trend. In September, the export growth of the industry has dropped to 8.37%, the export is still at a high level, but the risk of decline is gradually increasing.

Overseas demand growth, embroidery machine export growth

In the export market, the world's main sewing machinery consumption market in the first three quarters of the world increased the demand for Chinese products.

According to the General Administration of customs data, in January -9, China's exports to major markets such as India and Turkey increased by more than 60%.

The growth of the India market is mainly due to the warmer demand for embroidery machines in India in the first half of the year, while the growth in the Turkey market is mainly due to the increase in the export volume of its automatic industrial sewing machines.

From the perspective of product variety, the export of all kinds of sewing machinery products in the first three quarters showed an increasing trend, except for household machines, the export of other products increased by more than two digits.

Among them, the export of embroidery machines increased most obviously, with an export volume of US $300 million, an increase of 40.75% over the same period, of which more than 60% of the export volume came from India.

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Overall export growth and expansion of Zhejiang's exports

In the first three quarters, China's major sewing machinery production areas have achieved a substantial increase in exports, especially in Zhejiang, Shaanxi, Hebei and other regions. Exports increased by more than 50% over the same period. Only half of the proportion of sewing machinery exports in Zhejiang, 3 percentage points higher than that of the same period in 2010, is worth looking forward to.

Import growth slows demand for home appliances

According to the General Administration of customs data, in the first three quarters of this year, China Imported 300 million sewing machines, an increase of 14.85% over the same period last year, and the growth rate slowed down month by month.

From the perspective of imported products, in 2011, under the propaganda and guidance of domestic sewing machine manufacturers such as leaps and bounds, the domestic consumer market of household sewing machines slightly improved, and the import of home appliances began to show several times of rapid growth from the lower base.

The industrial sewing machine is declining due to the increasingly stable demand of domestic sewing machine market and the gradual development of domestic brands.