Professional Home Textile Studio Is Becoming Increasingly Popular.

"Give professional matters to professional people."

China

Hot home textile studio

It should be said that the development of China's home textile design has shown tremendous changes today, with the increasing design level, the emergence of design institutes and the design of the contest. All these engraved indelible imprints in the advance of home textile design. However, this is not the whole development of home textile design, or even a phased process.

We see a group of leaders such as Luo Lai and Fu Anna.

Most of the two or three line home textile brands have to hand over their sketches to a few design studios, one that makes two saves time and three saves costs.

It can be seen that the invisible leverage of the design market is playing a subtle role.

Zhu Xiaohui, a Shanghai girl after 80, came to Jiangsu, Nantong and Tongzhou alone to start her own business. Two years later, a small home textile design studio was built up, and orders at home and abroad were flying like snowflakes.

The Cinderella home textile design studio she founded has become the highland of many home textile brands.

Ma Zhirong, founder of visual design studio in Nantong in March, a man who has been misread by industry, has become one of the most familiar and most close market designers because of his bold design and his unruly behavior.

At this year's conference, he designed six or seven brands.

His vision design company, in March, brought low carbon thinking to the industry.

The 48 square meters of pure white space, with the theme of "bird language", is expressed to the industry with an affinity, plain, interesting and creative exhibition.

Wu Haiyan, the leader of China's fashion design industry, represents the combination of teaching research and market guidance.

Some people have said this to Wu Haiyan, saying that she is a contradictory body. She is an academic and successful designer and professor in the fashion industry. But in the commercial field, she is also a loser who has a spirit of being alone and romantic passion meets the shallow citizens. As a professor and professional designer, she wanders in the middle of the market, more like a martyr, bringing people quality and aesthetics, and trudging for the art of people's life.

This evaluation is two years ago. Today, Wu Haiyan is telling people through his own way that contradictions are not only antagonistic but also unified.

During the Shanghai Home Textile Expo, Wu Haiyan's studio booth was always crowded, competing to buy the brochures released by the fashion trend forecasting system, and even attracting the exhibition security to maintain order.

These are the representatives of successful people in the home textile design world. They always stick to their design territory and grow with the industry no matter when the industry is up or down.

Of course, painstaking efforts always bring sweet results, and they make every pot in the home textile field.

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"Apple" thinking in home textile design

There are indications that the rapid rise of home textile design studio is not only the homeopathy of the international home textile industry, but also the inevitable requirement of the development of large industrial design.

Large industrial design requires each link to be more detailed and rigorous, and professional designers can play the utmost in the professional field.

Although excellent brands of home textiles possess proud designers, they are always constrained by various constraints such as time, money and management rules. They can not be compared with professional design studios with abundant capital, well-organized teams, plenty of time and active inspiration.

And after market inspection, the works produced by the design studio are always so good that they often arouse the resonance of consumers, resulting in effective purchasing power.

There is a phenomenon worth learning in the field of IT.

Jobs, founder of Apple Corp, has made the whole world mad because of industrial design. He made people reexamine the great power of design. The design is not illusory. It can change people's behavior and affect the lives of thousands of families.

This is also true of home textile design. The design of home textile products is so close to people, or even skin care.

Home textile product design should stand on the user's position, launch products that constantly stimulate consumers' experience, grasp what consumers want, and stimulate users' desire to buy.

It's not like some traditional weavers go into the "design of engineers for engineers".

Therefore, as a home textile designer in China, not only should we collect all kinds of artistic information from distant places through various channels, but also should appear in the artistic world of many European and American fashion capital.

First, as a visitor, observer and travel scholar, after being a participant, exhibitor and presiding officer, he can browse and deeply understand himself in order to gain greater self-confidence and more insights.

"Designers first need to raise their eyes, then they can skillfully use the international popular vocabulary to express the unique aesthetic taste of the nation, so that they can skillfully use the traditional elements of the nation to show the common aesthetic trend of the world. Only in this way can there be real dialogue and real international values."

Design master Wu Haiyan said.

"Designer groups seem increasingly impetuous and careless, and have we asked ourselves," am I a qualified designer? What kind of designer is qualified? I think qualified designers should have their own thoughts, passion and dreams, lofty ideals and goals, and a sense of responsibility and mission for the society.

Therefore, we should change the designer's inertia thinking from the mind.

Only by being a thoughtful designer can we fundamentally improve the quality of design. Only by improving the level of design can we promote the quality of real design.

Ma Zhirong thinks so.

Perhaps their speeches are a reflection of home textile design.