Survey On The Survival Of Textile And Garment Industry In Zaozhuang, Shandong In 2011

In November 21st,

Like many textile enterprises, Zaozhuang's textile industry has gained and worried this year.

The intersection of many internal and external factors has made the famous cultural shirt city go forward heavily.

Compared with many other parts of the country, orders are not a particularly painful element for Zaozhuang, especially in the first half of the year.

According to Wang Yongxiang, President of Zaozhuang textile and Garment Association, textile enterprises in central district basically win orders this year.

From the point of view of the industry, the order of knitted garment enterprises is better than that of woven garments enterprises. The order of spinning and weaving enterprises is better than that of knitting enterprises. In the first half of the year, dyeing and finishing enterprises sometimes appeared customers' queuing and other goods and goods.

From the time point of view, the second quarter of direct export earning increased by 13 percentage points compared with the first quarter, and the third quarter declined slightly.

Generally speaking, domestic trade enterprises are better than foreign trade enterprises.

From this year's production and operation of enterprises and the completion of various indicators, although the overall production situation is stable and foreign trade exports continue to grow, but since the second half of the year, the international market, especially the demand of the European Union and North American market is weak, orders have been sharply reduced, coupled with some domestic policies, price and cost factors, enterprises are generally afraid to take longer orders and bigger bills, and wait-and-see mentality is rising.

Time and again the risk of collision, so that the boss of the enterprise on thin ice, carefully and painfully support the operation of the enterprise.

40% of the bosses could not see clearly inside themselves, and they could not understand the trend of the outside world. There were pessimism, disappointment and depression. Even a business collapsed above scale, a business disappeared, and a business owner was hospitalized because of too much ideological pressure.

Financing

Speaking of financing, it may touch the heartbreak of most textile enterprises, and Zaozhuang is no exception.

Wang Yongxiang said: "as the production costs continue to increase, and occupy the liquidity of enterprises, about 60% of the enterprises in Zaozhuang have failed in capital turnover. The boss of the enterprise has racked their brains and encountered all kinds of difficulties, which made them miserable.

Since the 5 time this year, the state has raised the deposit reserve requirement, resulting in the textile enterprises' financing basically hopeless.

At the beginning of this year, the Zaozhuang textile and Garment Association actively contacted the industrial and Commercial Bank of China (601398, stock bar) to report on the development of the textile industry cluster, actively reflect the demand for corporate financing, and get the support of the head of the ICBC.

In June 2011, Zaozhuang industrial and Commercial Bank of China reported to Shandong Province on the financing scheme of small enterprises in Zaozhuang City Central textile industrial cluster.

In July 7th, when Shandong dispatched personnel to inspect the industrial clusters in the central city, the official reply was made in July 22nd with the document "[2011]120", which agreed to the textile industry cluster joint financing scheme in the central region, with an annual loan amount of 300 million yuan.

Due to the pressure of funds, enterprises have reduced investment in upgrading technology, such as market development, independent brand research and development, product upgrading and so on.

Because of the change of the economic development environment, there is a new situation of trust among enterprises. They are generally unwilling to share mutual insurance or even mutual suspicion.

Product

For many years, textile enterprises in central Zaozhuang have been relying on raw materials processing, OEM production, low price orders, low-grade operations, and running by volume. The number of enterprises is large, but the overall size is small. The enterprises with over 100 million yuan in sales revenue in the whole industry are only two of Hai Zhi Jie and Hua Pai group. The total amount of orders is large, the overall grade is low, the added value is not high, the product structure is single, and there is no famous brand.

With the intensification of market competition, the price index continues to rise, production costs continue to rise, the per capita wages increase by 15%~20% every year, which greatly squeezes the profit margins of enterprises, forcing employers to seek breakthroughs in innovative development ideas and upgrading product quality.

At present, clothing orders for some high-grade fabrics are favored. Color weaving, complex and exquisite printing, embroidery patterns, fine knitted garments and fashionable knitted garments with thick fabric have become the first choice for enterprises to receive orders. The overall industrial grade and added value of products have been greatly improved.

At the same time, in order to avoid the adverse factors such as RMB appreciation and international trade barriers, many enterprises changed the past practice of simply accepting foreign orders, and began to choose domestic brand orders.

As a famous brand product produced by Hua Xin company has accounted for 40% of the enterprise's production volume, hupai group, Lurie knitting, Jinxiu textile and other enterprises, the domestic brand orders also reach more than 20% of the enterprise's output.

Nevertheless, many enterprises are at the edge of profit and loss because of rising costs, declining orders, small profits and weak profitability.

In the face of fierce market competition, enterprises generally realize the importance of striving to create their own brands.

In recent years, Zaozhuang city has registered more than 30 trademarks.

The "brand family" paternity pack and T-shirt brand products of Hua Pai group have been put into nearly 20 stores in Shanghai, Hangzhou and other places.

The "Jin Tsai" brand casual clothing developed by Gold Field Ltd last year won the ten "New Star Brand Award" in Shandong province. In October this year, it was awarded the "Shandong famous brand" by Shandong Provincial Administration for Industry and commerce.

The radiation proof knitted fabric and underwear developed by Hengrun have been awarded two patent certificates by the State Intellectual Property Office.

Its recently purchased metal covered yarn production line has filled the gap of the whole province.

Under the background of the international financial crisis and the continuous rising of production costs, technological innovation has brought new vitality to enterprises.

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Technical pformation

Despite the financial difficulties, powerful enterprises have not yet relaxed the upgrading of technology and upgrading of equipment.

According to statistics, the technological pformation of textile and garment enterprises in Central China has invested 106 million yuan this year, an increase of 16.6% over the same period last year.

The new plant of Hua Pai group was put into operation in October, and the large circular knitting machine purchased at the beginning of this year has also been put into operation on schedule.

Huaxin has invested more than 3000 million yuan in the two phase of the project, and has introduced an international first-class dyeing and finishing line in Italy.

Longxiang invested more than 300 yuan, and imported advanced knitting machines, which have been put into operation.

Baolong dyeing and finishing company invested more than 400 yuan in new computer inkjet printing equipment, creating the first digital printing in central area.

The 12 new high-grade double twisting sewing machine production lines of Huanyu company have filled the gap in southern Shandong.

A large number of advanced weaving, dyeing, finishing, printing and sewing equipment in China have replaced the original backward and outdated equipment, and promoted the popularity of the textile industry cluster in the central region while improving product quality, improving product quality, increasing production capacity and increasing productivity.

According to statistics, at present, the popularity rate of high-speed computer sewing machines has reached over 65%, and nearly 100 new machines have been set up in high speed and large scale machines. The production line of open width shaping machine has been 6 from the blank of 2008.

The rapid upgrading of textile industry equipment has laid a good foundation for upgrading products.

Despite the great achievements, the area is facing great pressure to reduce emissions.

Wang Yongxiang said: "at present, there are more than 10 dyeing and finishing enterprises and washing enterprises in the central city, and the overall emission reduction capability of enterprises is weak. Dyeing and finishing equipment and technological pformation is imminent."

It is understood that since July 1st this year, the state's COD index of sewage treatment has decreased from 100 to 60, and higher requirements for carbon emissions and wastewater discharge have brought new challenges to dyeing and finishing enterprises.

Some enterprises are still passively dealing with the technical reform of sewage treatment, and some enterprises will face the consequences of being shut and stopped because of the lack of funds.

Restriction

Turning to the future development, Wang Yongxiang believes that although Zaozhuang has a better platform, there are many constraints.

At present, the textile enterprises in central Zaozhuang generally lack professional and technical personnel and management personnel.

With the continuous upgrading of equipment and upgrading of product grades, nearly 50% of enterprises lack professional and technical personnel and modern management personnel.

According to the survey, most of the new production lines of knitting circular knitting machine, open width shaping machine and high-grade printing machine in central district are mostly technicians hired from the South with high salaries and few local professional technicians.

Individual excellent typing technicians frequently quit job, which brings great hidden trouble to the normal production and operation of enterprises.

The lack of professional managers has led many enterprises in Central District to fail to develop or even regress for several years.

How to introduce, cultivate and enhance an ideal professional manager team and professional technical team has become a prominent problem to be solved in textile enterprises in Shizhong District.

In order to speed up the absorption and cultivation of talents, the Zaozhuang textile and Garment Association recently discussed with Donghua University about the introduction and training of talents.

The agreement on setting up a postgraduate practice base in Central District of Donghua University has been reached, and the practice base will be held this month.

In addition to the lack of staff in textile talent enterprises, 70% of the enterprises started to operate at a rate of only 50% or a little, 25% of the enterprises started up to 70%, and 25% of the enterprises started less than 50%.

Because recruitment is difficult and land use is difficult, about 20% of enterprises begin to locate and build factories outside the region.