Investigation Report On Shoe Market In Hanzhoung, Shaanxi

Reporter's perspective: compared with other parts of Shaanxi Province, the shoe market in Hanzhoung is more mature, and the development of franchised stores is particularly fast. All kinds of sports and leather shoes brand stores are gathered here, and the competition is fierce.

At the beginning of the Lantern Festival, the stores have ushered in the peak of their own flow, showing a lively scene everywhere.

Wenzhou brand is very strong in the area. In recent years, they have opened up their businesses in the cities, making the rental of Hanzhoung shops rising. 30 square meters of shops have more than 10000 yuan monthly rent, and the pfer fee is 100 thousand to 150 thousand.

1, business circle

Hanzhoung has always had the reputation of "the northwest little Jiangnan", and its production is rich and its economic level is among the best in the whole southern Shaanxi Province.

Its business district is mainly concentrated in the people's middle road and the Tian Han Avenue, but the core business circle and the characteristic business circle constituted by these commercial outlets have not yet completely escaped the influence of traditional commerce, and the phenomenon of "homogenization" is rather serious.

In recent years, many well-known enterprises have chosen Hanzhoung as an investment market for their own expansion needs.

On the one hand, this shows that the Hanzhoung market has great commercial potential, and at the same time, it will bring certain impact to the local traditional commerce.

2. Store

The main stores in Hanzhoung are mainly located in the North Street and Lianhu road. The Wenzhou brand is everywhere, and the momentum is strong. Each store has 5 stores, namely, Er Kang, AOKANG, and red dragonfly, and there are more than 60 square meters of large storefront.

From judiciary road to the sunshine of the century, there are stores selling AOKANG, Yi Kang, Goldlion, bulls giant, Nike, Saint tirera, Hongxing Erke, Adidas, Kangnai, Hongkong woodpecker, Whitt, red dragonfly, spider king, Charlie, Montagut, Xiang brand and so on.

Xixiang is a county within the jurisdiction of Hanzhoung, and its shoes store is mainly distributed in pedestrian street, North Street and Jinniu South Road.

Overall, the distribution is more concentrated.

Sports shoes are mainly made of two or three line brands, such as jinlke, Jordan, Jinren bird, Adi Wang, XTEP, Lu You, Qi anda, double star, etc. on Jinniu South Road, such as Kappa, Voight and so on.

First line brand is only Lining and Anta of North Street.

Leather shoes are distributed in: AOKANG, Daphne, red dragonfly, Yi Er Kang, beast tyrant, race King, Japanese Thai and other brands.

3, shoe city

The main shoe cities in Hanzhoung are Wanli chain shoes city and sub sub chain shoe industry, of which Wanli chain shoe city has two cities, which are distributed in North Street. The main brands are: name list, Rong faction, giant one, old Beijing cloth shoes, Qi anda and so on.

Each shop has regional characteristics both in display of shoes, in display windows and in the design of island.

There are two sub division chain footwear industries, mainly leather shoes, located in North Street and Xixiang.

Its brands include: big stars, small golden birds, apple love, Newbann, Ju Tian, Ju Kang, An Jiali and so on.

Compared with Wanli chain shoes city, the distinction between shoes is not very obvious, and the type is not very comprehensive.

In Xixiang County, Guangsheng is one of the major large shoe cities. It is located at the northernmost end of North Street, near Xixiang people's shopping center and South Han Bai road. Its location is obvious. Its brands are: Italy old people's head, top pie, Ju Kang, Qiao Feng, Chi bang and so on.

In addition, there is also a sub profit chain shoe city, with a smaller area, which can not be compared with that in Hanzhoung. The brands are: Kangaroo paradise, beauty flower and so on.

4, shopping malls

The major shopping malls in Hanzhoung are mainly distributed in the Hantai district. The larger ones are: century sunshine, Xingguang department store and Wanbao mall.

Among them, leather shoes and sports shoes are distributed on the first floor and the third floor of the century sunshine. The brands on the first floor are: AOKANG, BELLE, Teenmix, her, Staccato, Saturday, red dragonfly, kangaroo Park, etc. the brands on the third floor are mainly Adidas, Nike, 361 degrees, Xi long, and so on.

The major shopping malls in Xixiang are mainly distributed on Han Bai road. From west to East, they are: Xingguang emporium, Xixiang shopping center of Peach Island and Xixiang people's shopping center.

Among them, the shopping center of Tao Xin island is located in Xixiang shopping center: red straw hat, shoemaker family, great event, Hongkong woodpecker, Erkang, rose show, Cartier crocodile, woodlin, Paul gage, playboy, Hongxing Erke and so on.

Link: City profile

Hanzhoung is known as "the birthplace of the Han family and the treasure bowl of China".

It is located in the junction of the two largest economic regions in the Midwest of China. It is the gateway and pportation hub of Hanzhoung to the southwest, Central Plains, northwest, East China and North China.

Hanzhoung railway station is an important railway hub linking southwest and Northwest China. It connects with Xikang, Baocheng, Yang an and other iron routes, and the traffic is very convenient.

The city has jurisdiction over ten counties and one district, covering a total area of 27 thousand square kilometers with a population of 3 million 720 thousand.

Hanzhoung is one of the famous historical and cultural cities in China, and is the pilot area of national ecological demonstration and construction in China.

The economy is mainly agricultural, tourism and mining industries, with low industrial output value.

In recent years, the Hanzhoung municipal government has increased investment in agriculture, pportation, education, health care, infrastructure and so on, and has achieved remarkable results.

The rural economy has been growing steadily, and the agricultural industrialization has taken shape. Township enterprises have become one of the three pillars of Hanzhoung's economy, and the county's economic strength is growing.