Investigation Report On Xuanwei Shoe Market In Yunnan

Reporter's perspective: Xuanwei City is the most populous county level city in Yunnan province. The economic development advantage is not obvious, the brand management area is relatively small, but the brand category and product mix are relatively rich, basically meet the local market demand for consumption.

As the domestic second tier brand channels continue to sink, compete for the three or four line brand survival market, Xuanwei City's market competition is increasing, all kinds of promotional activities are flying everywhere. The author believes that the three or four line brand of the city should carry out more precise customer positioning, take the differentiated route of products and services, and adopt a "grasp" policy. At the same time, we should increase the "software" construction, constantly improve the service level of employees, and win the terminal with good service. At present, due to the influence of local economic level and consumption concept, the overall sales volume of some two or three domestic brands is better than that of the second tier brands.

1, business circle

Xuanwei City's business district is smaller, mainly composed of upper Fort Street, lower Fort Street and construction street, forming "T" character. In the whole business circle, exclusive stores, shoe towns and small shopping malls are mainly distributed in the lower Fort Street and the construction street. Most of the brands are for mass consumption. Because of the large urban population and large traffic volume, the overall planning and image need to be improved.

2. Store

The main shops in Xuanwei City are mainly located in the upper Fort Street, the construction street and the lower Fort Street. The boutiques of Shang Bao Street are: 2 roads, Zhuo Si Ni, Kylie Bai Lan, Hong Fan and Xi De Long each 1. The construction street includes: birds, Anta, red ant, Xi De long, Lining, Nagoya, foot Shang, red cicada, footboard and so on. There are 3 brands of Castle Street: the spider king, the 2, the Warren bang, the red spider, the AOKANG, the Japanese, the yerkang, the Shanghai Dun Yun, the obei, the red dragonfly, the good Mong Kok, the Tai Zilong, the Niu head flower card, Jordan, 361 degrees, Hongxing Erke, the XTEP, Voight, the noble bird, the Del Hui, CBA, eight horses, the odd anda, the vant, the Anta, the Australian leather shoes, and the Thai 1.

3, shoe city

Xuanwei City has more than 4 powerful shoe cities, namely, Apollo shoes city 2, gold shoes Wang shoe city, Xin Ji shoe city 1, distributed in the upper Fort Street and lower Fort Street, all selling leather shoes and leather shoes. The 4 shoe cities are positioned accurately, and the price, style and product mix are suitable for local people's consumption habits. In addition, many shoe towns located in lower Fort Street have effectively controlled the market in this area and operated better.

4, shopping malls

Xuanwei City's shopping arcade mainly includes Shuangjing shopping plaza, Xinji shopping mall, Hengyuan mall, Baihui shopping mall, traffic mall and so on. The scale of operation is not large. The shoe brands that come in are almost the same as shoe city, and the majority of them are popular shoes.

Link: City profile

Xuanwei City is located in the northeastern part of Yunnan province. It is adjacent to Panxian in Guizhou province and adjacent to Zhanyi County in the East. It borders on Niu Lan River and Huize County in the West. It borders on Weining Weining in Guizhou. It is 260 kilometers away from the Kunming city of the provincial capital, with a total area of 6069.88 square kilometers and a population of 1 million 410 thousand (2005). It is a county-level city under the jurisdiction of Qujing city in Yunnan province.

Xuanwei has a long history, numerous cultural relics, and considerable tourism resources. Mineral resources are rich and highly developed. In recent years, the transport infrastructure has been greatly improved, and the Guiyang Kunming railway runs through the city. The Xuanwei ham, which was born here, won the gold medal award at the 1915 international Panama fair and enjoyed high reputation both at home and abroad.