Ultimate Value Of Enterprise Marketing

In recent years, the strong power of netizens created by the rapid development of the Internet has completely changed the self centred nature of enterprises.

In recent 20 years, the marketing of Chinese enterprises has gone through a great leap from concept to practice.

In this process, all kinds of new

We will find that in the marketing process, the better the effect and the quicker the effect is, the more difficult it is, and the long-term and effective strategy.

Traditional marketing thinking often leads people to over emphasize the role of single marketing elements, and even be good at taking extreme measures.

Of course, we can't deny them all.

For example, many enterprises will say: products decide everything, channels are always king, promotions are often tested, are there any mistakes in these statements? Of course not.

In fact, more importantly, what you do is how you accurately position yourself according to the current market competition and the stage of enterprise development. It is how you understand the core connotation of the product correctly, build product distribution channels, pay attention to your competitors, and innovate the marketing mix of enterprises.

In terms of products, Mr. Kotler divided the products into three levels, namely, core products, real products and epitaxy products, and believed that the core and the most important products were core products, because they truly represented the core interests of customers in finding products to buy products.

Therefore, even if the enterprises emphasize on some core elements almost paranoid, it is not surprising that as long as the enterprises are not divorced from their actual and developmental stages, as long as the enterprises think it worthwhile to do so, they will have a reasonable side.

Because facts will be better than eloquence, for those who are good at learning, they will succeed in changing the future of the enterprise; and those self righteous enterprises will also rewrite their own future at the cost of failure.

Moreover, any expert or authority may make a mistake in deciding the head of a butt. For an enterprise, it is necessary to make a rational judgement on the views of the experts, but also to correctly understand the actual situation of itself and truly understand the ultimate value of marketing competition.

Including many viewpoints advocated by the mass media, enterprises also need to seriously discriminate. Just like any product has its own different target groups and market positioning, the media must first serve its mainstream readers.

Looking back over the past year, it is in the face of the general problems existing in the real market and enterprise marketing that we constantly appeal: enterprises should grasp the general trend of marketing, fight against market inflation, pay attention to model innovation, establish reputation strategy, pay attention to lower consumption, learn to subtract marketing, try joint marketing, clarify bonus sales, use cultural marketing and insight into gift marketing, avoid excessive marketing and return to customers as king.

Today, in the face of the new competitive situation, enterprises should set up a strategic marketing idea of "customer is king" as soon as possible from concept to practice.

In fact, strategic marketing pays more attention to the series of marketing elements and unity of enterprises, emphasizes "thinking with 4C and acting with 4P", and advocates that enterprises should not only have a foothold in reality, but also have a broad view of the future.

Therefore, in the marketing process, it is not surprising that the product is king and the terminal wins. This is the embodiment of the market development stage and the importance of the core marketing elements.

After all, the maturity of the Chinese market and the satisfaction of enterprises to the needs of consumers will be a gradual process.

In particular, the uniqueness of the Chinese market determines the differentiation of enterprise marketing, and the enterprise should have a clear understanding.

At the same time, enterprises should clearly see that today's market environment is undergoing profound changes, which requires us to return to the essence of marketing to think about problems.

Therefore, the real meaning of customer king is to establish a customer centered marketing concept and practice. It is not opposed to the importance of the core elements such as products and channels.

Because any product is king and channel is king, as long as we can not really create value for customers, they will eventually be abandoned by the market.

Therefore, customer is king is the ultimate value of enterprise marketing.