Reduce The Burden Of Small And Micro Enterprises To Boost The Confidence Of The Textile Industry

"In 2011, the size of China's clothing market was 989 billion 400 million, 834.5 yuan per capita; 235 million

Since clothing is extremely particular about offline user experience, why is clothing becoming a fashion?

The rise of women's clothing brand

109 Amoy brands, far ahead, such as rip, silk, aka, Korean clothes house, seven grid, my one percent, Angel City, Yin man are everywhere, and women's clothing such as big size women's clothing for special groups.

Men's clothes that do not pay much attention to offline experience are not so successful, but only Justyle, spark, and zero.

WHY?

Studying this problem will help us to understand consumers better.

Women's clothing is about 3 times that of men's clothing, and of course, more importantly, the price of online shopping women's clothing is low (most quality is low), and the expectations of female customers are also low.

Because the cost of trial and error in online shopping is very low, the price is so low that even if you buy it wrong, you won't regret it.

In addition, online fashion is easier to spread. The fashionable clothes of the first tier cities can be directly obtained anywhere. The users of the two or three tier cities should be the main players of clothing online shopping.

The temptation on the line is to discount, especially in a very short time to reach three goods.

It quickly meets the psychology of Chinese consumers.

Style, material and workmanship, low price is the main reason for enticing consumers.

I think it is a pleasure to look forward to surprises. It is always driven by the beauty, the money and the goods that are directly face to face, and always lack the beauty of distance and the beauty of expectation.

1. women's demand for clothing is already 2. larger than that of men. Women's clothing is heavier in style, with a higher rate of replacement. 3. online shopping gives women more choices in style and greater imagination.

I have been trying to solve the problem of trial wear, but the main shopping experience is actually shopping.

The biggest advantage of the Internet lies in its many styles and low prices. Moreover, women have plenty of time to pick and choose.

Indeed.

The price is the absolute principle. Most of the online shopping clothing is because of fast wear products, high cost performance, and new ones in two days.

You see, men's suits and high-end clothes are not good enough to sell online.

In addition to the characteristics of the clothing itself, the price difference between the entity and the online shopping is huge.

From the point of view of consumers, the online store information is more concentrated, and there is no need to rush around to see many products. Even if they buy the wrong goods, they can also retreat, save a lot of costs, save time, and be more economical and efficient.

1.

Gross profit of products is high; 2.

It is the most exquisite category of magazine fashion decoration, which meets the needs of female visual animals for sensual shopping; 3.

The logistics cost is relatively low - excluding the winter thick; 4.

Brand concentration is high; 5.

Forms of activity are frequent and frequent.

E-commerce is a supplement to the channel, but it has given many non professionals the space to display their strength.

Online price is pparent, style is much, source of goods is enough, still can be valued at the same time a few Kan Kan price.

The vicious competition between Taobao sellers and major shopping malls is beneficial to consumers in terms of price, and the quality of after-sale naturally decreases.

Discounts and preferential information are everywhere. Several dozen to a dozen roadside stalls and hundreds of thousands of luxury ornaments, no matter does not touch the desire of women's consumption.

More and less sophisticated, Internet women's clothing has been flooding trend.

It's hard to be the first.

Women are visual creatures. When they see attractive objects, they often lose their ideals.

Women's clothes need to be changed frequently, so the cheaper ones will be better. Especially when working women are busy with work, online shopping will meet the fast demand; while men's clothing is not the same, men have to be face saving and will not buy wild brands at random, but generally they go to the physical store to buy them.

The prosperity of demand conforms to the consumption psychology of the crowd.

For many girls, online shopping and online games are a form of entertainment, and the cost is almost the same.

Online shopping customers' two appeals: 1. price sensitive (online sales promotion activities are attracting consumption) 2. goods than three experience (online can quickly achieve similar clothing comparison, save more than their own shopping), especially second points, the traditional shopping is very strong replacement.

I understand that women like to shop, but also pay attention to offline experience, but there are too many clothes on the line. There are too many pictures, and the pictures are becoming more and more beautiful. They are too tempting! Consumers are finding it cheaper by selling electricity. Online shopping is becoming more and more convenient.

Women's clothing is driven by many products, driven by consumption.

Men's clothing is mostly driven by demand, with strong purpose.

The dispersion of women's brand consumption has created the scale of products.

Men are concentrated, so less.

Open your own wardrobe, the number of women's clothing divided by men's wear, the ratio should be different from online.

Recently, the Ministry of Finance issued a notice in conjunction with the national development and Reform Commission. It decided to exempt small and micro enterprises from administrative, business, registration and licensing fees from January 1, 2012 ~2014 December 31st, including 22 registration fees, tax invoice costs, customs supervision fees, certificate of origin, and agricultural machinery supervision fees.

This news has inspired small textile enterprises, especially textile industry clusters and specialized markets, which are highly concentrated in small businesses.

Exemption from these fees will effectively lighten the burden of the textile small and micro enterprises in the current difficulties, and boost confidence for the development of many textile small and micro enterprises.

Help solve textile statistics puzzle

In July this year, the Ministry of industry and commerce, the State Statistics Bureau, the national development and Reform Commission and the Ministry of Finance jointly issued a circular, pointing out that according to the indicators of enterprise employees, operating income and total assets, combined with the characteristics of the industry, the "small and medium-sized enterprises" should be divided into three types: medium, small and micro.

"Micro enterprise", a standard form of enterprise in most countries and regions of the world, is officially established in China.

The revision of this standard is the eighth standard revision in the history of our country, and it is also the most extensive, the most extensive and the most comprehensive one.

Increasing the standards of micro enterprises is an important breakthrough in the revision of this standard.

In this regard, the China Textile Industry Federation related department heads said that the standard subdivision, the most obvious benefit is the textile and other small and medium-sized enterprises gathering industry.

In the past, the textile industry could not fully reflect the real situation and problems of the whole industry due to the fact that only the enterprises above designated size were taken as the industry statistics objects. The phenomenon of a big gap between the statistical data and the actual situation has been perplexing the industry, affecting the accurate judgement of the development of the industry by the state and the relevant departments.

The subdivision of this standard is not only conducive to the classification and statistical management of small and medium-sized enterprises, but also conducive to the further improvement of the standard types in China, and is generally in line with the definition of enterprise standards in the major countries of the world.

According to the reporter, after the reclassification of enterprise standards, in the industrial field, 1000 or less employees or less than 400 million yuan are small and medium-sized enterprises.

Among them, 300 or more employees and 20 million yuan or more of business income are medium-sized enterprises; 20 employees and above, and 3 million yuan or more of their business income are small businesses; those with 20 employees or less than 3 million yuan of operating income are micro enterprises.

As the wholesale, retail and textile market is closely related, the textile industry is also highly concerned about the division of small and micro businesses in the wholesale and retail sectors.

According to the regulations, small and medium-sized enterprises with less than 200 employees in the wholesale industry or below 400 million yuan in business income.

Among them, 20 or more employees and 50 million yuan or more of business income are medium-sized enterprises; 5 employees and above, and 10 million yuan or more of their business income are small businesses; those with 5 employees or less than 10 million yuan of operating income are micro enterprises.

The retail industry, with 300 employees or less than 200 million yuan, is a small and medium-sized enterprise.

Among them, 50 or more employees and 5 million yuan or more of business income are medium-sized enterprises; 10 employees and above, and 1 million yuan or more of their business income are small businesses; those with 10 employees or less than 1 million yuan of operating income are micro enterprises.

Effectively benefit the most vulnerable business groups

It is understood that the original SME standards promulgated in February 2003.

Standards play a very important role in defining the scope of enterprises, making clear statistical classification, analyzing the situation of small and medium enterprises, and formulating policies and measures for small and medium-sized enterprises.

For example, adopting a "one size fits all" approach to indicators in various industries can not truly reflect the characteristics and conditions of different industries; with the improvement of science and technology and productivity, part of the standard threshold is not in line with the actual situation; the industry covered by the standard is not complete; there is a lack of micro enterprise standards.

Therefore, the original standard has become increasingly unsuited to economic development and industry changes. Especially in the international financial crisis, small and medium enterprises, especially small and micro enterprises, have not received proper policy support, and all sectors of society are strongly reflected.

The revised standard of small and medium-sized enterprises not only solves the problems existing in the original standards, but also has important significance for studying and implementing the policies of small and medium-sized enterprises, strengthening classification guidance and promoting the development of small and medium-sized enterprises.

The standard industry covers a wide range, covering the main industries of the national economy, involving 84 industries, 362 industries and 859 industries, and the new standard also incorporates individual businesses into the scope of reference.

Individual industrial and commercial households have particularities. At present, the individual industrial and commercial households in the law apply the regulations on the management of individual industrial and commercial households in urban and rural areas, not belonging to enterprises.

However, considering that the size of individual businesses should be small or micro enterprises, and the number of workers in textile and other labor-intensive industries is large and the number of employment is large, it is necessary to play an important role in solving social employment. Therefore, the new standard will bring individual businesses into the standard range and refer to the new standards.

In recent years, in order to promote the development of small and medium-sized enterprises, the state has promulgated a series of laws and policies and measures. However, due to the wide range of small and medium enterprises, the most vulnerable and most needed enterprises in the enterprise group are unable to enjoy preferential policies.

After the implementation of the new standards, small and micro enterprises will become the focus of policy support in the future. The state will increase support for small and micro enterprises from optimizing the development environment, further studying the introduction of inclusive policies and measures, and improving services.

Exemption from the textile industry benefit significantly

Wujiang is a famous textile industry gathering place, especially in Shengze town of Wujiang.

The local Shengze silk market is renowned both at home and abroad, and is very representative in China's textile specialized market.

Reporters learned from local enterprises that many of the 22 exempted costs relate to local export enterprises, especially textile export enterprises, such as customs supervision fee, textile origin certificate fee, general origin certificate fee, general origin certificate fee, organization organization code certificate cost and goods origin certificate fee.

Each year, these costs add up to a great deal.

The head of a textile export enterprise in Shengze town told reporters that according to his preliminary estimate, there were more than 10 enterprises involved in the 22 exempted fees.

After the fee is exempted, tens of thousands of dollars can be saved for the enterprise every year.

"Like the certificate of origin of textile products, according to the provisions of each 30 yuan.

Our company has to deal with thousands of jobs a year, and only one can save nearly 40 thousand yuan a year.

The official said that the introduction of such a policy is indeed good news for Wujiang's textile export small enterprises, especially in the face of difficulties faced by the current export of enterprises, to a large extent, lighten the burden on enterprises and increase the confidence to overcome difficulties.

According to statistics from the Wujiang Municipal Commission of information, there are more than 2.13 small and micro private enterprises registered in Wujiang, which can benefit from this exemption policy.

According to the analysis of the relevant person in charge of the Municipal Commission of letters, it is considered that the cost of the major registration and certification policies is not very large from a single point of view. However, the overall cost of the exemption is considerable.

Reporters also learned in the interview that Wujiang has implemented the policy in a timely manner, but some areas have not yet been effectively implemented, and still need further supervision and inspection by local governments and relevant departments.