Investment Exceeds 20 Million &Nbsp; Quanzhou Makes Clothing "Carrier Shop".

Recently, a more than 1000 square meter clothing life hall was officially unveiled in Fujian province. According to people familiar with the matter, the store's investment in the shop is as high as 20 million yuan, which is called clothing. "Carrier shop".

Reporters learned that, like this super large shop, at present, there are less than 5 of the company, and before the listing of nine herd kings, a lot of them have been opened, and the strong listed companies are also making efforts to open super stores this year. The super large aircraft carrier shop has become a new field of competition for men's wear brand enterprises in Quanzhou. As early as two or three years ago, the seven wolves began to launch more than 1000 square meters of super stores, and now there are 10 or so. shop 。

The super large "aircraft carrier shop" is not only large in scale, but also in the first tier cities. Golden Section The investment price is not bad. Is it possible to make money in such a big way? Lin Jin Wen, director of the retail management center of China's limited company, revealed that such a big store's profit is actually very difficult, and it usually depends on opening many small stores to support it. But why should it be built? Mainly to improve the radiation capability of the surrounding market, enhance the influence in the local market, and suppress the competitive brand on the other hand, the so-called "big shop bully" is the reason.

Although the "aircraft carrier" has a good shopping environment and many styles, one industry insider revealed that some shops also had many problems in operation. On the one hand, the service of the shopping guide can not keep up with the goods, and the shopping guide is not familiar with the goods. Moreover, the stores are large, and the stores are looking for goods and the goods are slow. They often lose a part of their customers. On the other hand, there is a problem of shortage of goods, and the store should support more than 1000 square meters. The style of the goods should be very complete. Although the seven wolves are putting on family wear, this is not the mainstream after all, but it is not the mainstream. It is very difficult for parents, children and three people to like a piece of clothing. In the view of this person, not the more goods, the larger the sales volume. The more customers choose, the more difficult it is to start. In addition, this person believes that the location of the shop is very important. Customers who enter the consumer are usually customers with a certain spending power. As the automobile becomes more and more popular, brand owners must consider the customer parking problem.

In Lin Jinwen's view, a brand shop configuration is a problem of proportions. Generally 150 square meters to 250 square meters are profitable main stores, which should account for more than 60%. This shop is easy to find, small investment and great possibility of survival. The other 30% should be 150 square meters of shops, 10% is 500 square meters or more, 1000 square meters of the big shop is only a very small part of the top of Pyramid.