&Nbsp; &Nbsp; A New Marketing Battle In The Mall Has Begun.
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Market
Shopping consumers, especially some women who are fond of beauty, have had such an experience when they go shopping: "location" is remote and narrow toilets are crowded with queuing customers; they can't find a place to rest when they carry big bags, but they can't find parking spaces when they drive to the mall.
For consumers, shopping in shopping malls is not only to buy the right products, but also to relax in the process of shopping.
Compared to the various shopping malls
Marketing
Activities, comfortable environment and humanized service are obviously more popular with consumers.
Recently, reporters came to Tianjin's major shopping malls, found that shopping malls in the environment, services and other aspects, significantly better than before, especially after this year's renovated shopping malls.
During this period, many department stores also upgraded their service quality and added many service items.
All shopping malls set up a rest area at the corners of each floor. The reporter saw that the rest area was full of customers carrying big bags.
The new world department store has prepared a lounge for VIP customers, including computers, drinks and magazines for consumers to relax, especially for shopping with women.
In the words of market service staff, "men and women have different personalities and attitudes towards shopping and consumption.
Sometimes when women go shopping, and when her husband is tired, women can continue to stroll, and her husband can choose to go online.
The interesting remarks reflect the thoughtful and considerate consideration of the shopping mall.
Department store, Far East
Department store
The shopping malls and other shopping malls provide customers with a clean bathroom with a clear location.
In addition to these routine services, most shopping malls also offer many new and distinctive projects, such as love umbrella leasing, baby car rental, radio search, medical box service, gift wrapping and so on. Meticulous and considerate considerations make the service provided by the mall to customers more perfect and humanized.
In addition to keeping the original VIP Hall providing special services, some shopping malls also set up a consultation desk at the lobby of the first floor and added some new services to the first floor consultation desk.
Miss Wang, a customer engaged in graphic design industry, brought her one year old daughter to join her husband in shopping. She said in an interview, "putting these caring little items on the first floor can make customers very convenient to go and get help.
This series of measures in the shopping mall can make services more convenient and accessible to consumers.
Let consumers feel satisfied and intimate, I think this is the real meaning of service industry to provide services.
In today's increasingly fierce commercial competition, shopping malls must provide customers with added value beyond commodities if they want to maintain long-term development.
Besides the brand of goods, the environment and service of shopping malls are also important factors affecting their development.
These small details will reflect the comprehensive level of a shopping mall.
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Get together for Christmas culture marketing
Christmas and new year's double sales season is coming. A new round of marketing war in the mall has begun.
At the arrival of the Christmas day, the international shopping malls, outside and so on have been decorated with shiny Christmas trees and snowflakes, especially the loybin department store, not only the slogan of "Merry Christmas and 99 minus 50" in advance, but all the shopping malls are playing Christmas songs. All the salesmen in the big cabinet are wearing christmas hats.
In addition, some shopping malls have also launched delivery cards. Consumers can purchase different delivery cards at the group buying office on the five floor of the shopping mall, and then take the delivery card directly for shopping, which is convenient and labor-saving.
And shopping malls and guests to celebrate Christmas, singing Christmas songs, lighting and other activities, has become a new way for department stores to gather popularity and engage in cultural marketing.
Last Friday, Lotte Department's Christmas lighting ceremony was held on the main gate of Lotte Department store.
The huge Christmas tree up to 16 meters not only attracted the attention of customers who came to the mall, but also attracted people's attention.
At the scene of the event, hundreds of passers-by were attracted to the scene of the lighting ceremony, waiting for the ceremony to start.
At six o'clock in the evening, the activities were officially started, and the children sang in a new hall filled with a thick Christmas atmosphere. Then, the Christmas angels with snowy white gauze skirts were counting down with the guests at the scene, opening the lighting device. Then the Christmas tree quickly lit up in the surrounded by brilliant smoke and fire, and pushed the scene to a climax.
At the end of the activity, the Santa Claus dressed by the staff brought candy to the guests and delivered the warmth of the blessing to every customer.
In addition to grabbing the creative marketing cake with Christmas as a gimmick, the friendship store and the international top brand Dior jointly organized the beauty salon to bring a skin care experience to the customers.
The event invited the star beauty cosmetology teacher Xiao P teacher, led the VIP customers to experience the product together, and at the same time, taught skin care experience in the process of demonstrating skin care.
The Dior brand beauty therapist at the scene provides the trial service of the latest "nectar live Yan Si Yue" full range of products. Under the guidance of P teacher, they take steps to remove makeup for each customer, apply beauty cream, essence, apply eye mask and apply a mask to a series of beauty care, while the VIP customers can enjoy the professional massage skills of the nurses while appreciating the efficacy of the products.
Miss VIP, a customer, said: "this activity really makes women as we are" favored. "
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A new wave of celebration
Recently, Zhongyuan Department store, friendship Xintiandi and Baisheng Shopping Center launched their exclusive celebration activities this month, especially in friendship Xintiandi, and can even be described as "unprecedented."
Clothing, VM, ONLY and some brand stores that have just entered the brand new district of Xintiandi this year have already surrounded the warning line. Customers can only enter the store from the right side; there are already some long queues at the entrance of some brand stores, and even queuing up in the shops, you can see the popularity of this celebration.
The reason is that apart from this year's strong new brands, the strong momentum of "full 200 minus 160" is also inseparable.
With the first snowfall, Jincheng also felt the advent of severe cold, and the friendship Xintiandi and Binjiang commercial buildings launched the down jacket festival in season.
All kinds of new down coats have been offered a concession discount. The Binjiang commercial building has specially prepared a Bosideng special price down suit for consumers only 199 yuan. The warm clothing Hall of the first floor of Zhongyuan Department store has introduced 110 yuan and two sets of thermal underwear.
It can be seen that the activity of shop celebrates is not decreasing, which indicates that this month will become a busy Christmas season again.
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