Shopping Malls Are Ridiculously Expensive In Winter, &Nbsp; Up 30% Or More Can'T Afford To Buy Half Off.

Guangzhou Tianhe Sports Center

The price of autumn and winter clothing has increased by more than 30% this year. Brand dealers have raised the price tag to cope with the increasingly fierce sales campaign.

Miss Huang, 4, turned around in the East shop of "Guangzhou friendship", and did not find a down jacket to achieve his target price.

"All the eyes are over 2000 yuan down garments, most of the original price has reached seven thousand or eight thousand yuan."

Miss Huang said it was unbelievable. "Last year, I came to see" friendship "half off.

There are not many people like Miss Huang who can hardly accept this year's clothing prices.

Miss Cheng, a frequent shopping mall, reluctantly said, "not only is Guangzhou friendship, but the price of textiles is doubling in many department stores or stores in Guangzhou.

Before five hundred or six hundred yuan can buy clothes, now no eight hundred or nine hundred yuan can not buy, ordinary cotton or feel better clothing has become a high-end product, no four figures do not want to buy. "

Reporters at the Guangzhou friendship promotion site saw that after half off, the average brand of men's coat in the shopping center was 3400 yuan, a scarf for the domestic women's wear brand, and even 1400 yuan after half off.

The factory price is only 20% of the price.

Many people question: how does the price of clothing form? Why do we say it is higher?

For this reason, the Yangcheng Evening News reporter visited several garment enterprises and got almost the same answer.

Most garment enterprises executives say that the clothing industry can be basically divided into two parts: manufacturers and brands.

Although some large brands have their own factories, their factories can only meet a small demand, and most of them rely on direct orders to the specialized garment manufacturers.

According to industry sources, the retail price of famous fashion brand clothing often reaches seven or eight times the factory price, and the brand can earn money.

How can this account be counted? The head of a clothing brand enterprise told reporters that the profit margins of garment manufacturers were very low, about 5%-10%, but they were ordered to "eat". Although the cost of raw materials doubled this year and the labor cost increased by 50% over the same period, the manufacturing plant can still start under the condition that the order has a certain profit margin, otherwise it will not take orders.

In contrast, brands need to take greater risks in selling clothing.

From design development to inventory, rental of shopping malls, labor, water and electricity, and promotion of brand fees (such as asking for celebrity endorsements, etc.), the cost is very large, and many clothes are sold at half off or even seventy percent off of the retail price.

Plus, many garment processing enterprises in Shenzhen, Zhejiang, Shanghai and other places, clothing to all parts of the wholesale market logistics costs are also increasing.

Therefore, even if the retail price of clothing is seven or eight times higher than the factory price, the profit of a brand can be doubled if it is double the factory price.

"In the clothing industry, the shirts with a factory price of more than 200 yuan are not surprising at a price tag of 2000 yuan in department stores."

A person in charge of the clothing industry for more than 20 years told reporters that "different clothing types and brands will lead to a difference in the retail price and the factory price. For example, some men's clothing retail prices are only about 5 times five times higher than the factory price, while the retail price of luxury brand LV is 12 times more than the factory price."

This statement is confirmed at the retail terminal.

A senior department store official said that the main reason for the huge difference between the retail price and the factory price of garment terminal is the continuous increase of prices in all aspects of the circulation process.

In the clothing industry, the factory price generally accounts for only about 20% of the clothing market price.

Exploring high prices for discount Wars

Although there are "hidden rules", but after all, it has been formed for many years. Why is the price of clothing so unbearable this year?

Many garment enterprises have mentioned cotton prices.

Reporters log on to relevant professional websites to learn that from last October to March this year, domestic cotton prices have been singing all the way, from 10 thousand yuan / ton to 30 thousand yuan / ton mark, reaching the highest value in 10 years.

However, after April this year, cotton prices declined all the way, and the current price is about 2-3 yuan / ton, or 44%.

The price of cotton has gone down, and why clothing prices have not gone up and down? The head of clothing enterprises said that on the one hand, many clothing materials are not only cotton, but also many other accessories. On the other hand, in the retail market, increasingly fierce discount promotions, so that brand clothing enterprises have to raise prices to cope with them, so as to maintain corresponding profits.

The head of a men's clothing brand said helplessly:

"Eight or nine years ago, if you sell your clothes privately, the department stores may catch you away. If you don't take a discount, they may catch you away.

You see how big the change is.

Branding can only find its own solution.

"In the second half of this year, the scale of discount sales increased by 50% over the same period last year."

A women's clothing brand owner told reporters that the retail price could not be maintained without raising the retail price.

At the same time, the head of a department store said that there was another reason for the sharp rise in domestic clothing prices.

"Buying or registering trademarks abroad, and packaging themselves as" foreign brands ", is worth increasing at once.

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Will there be any divergence of views next year?

What is the price of clothing next year? Will the price cut happen?

A brand clothing general manager said: "cotton prices fell in the first half of this year, so far to maintain a relatively stable state of operation.

Production enterprises have basically digested the high priced cotton that they bought last year.

It is estimated that the sales price of winter clothing will not fluctuate substantially next year.

Due to the poor economic environment, the price of spring clothes will drop slightly next year, with a drop of about 10%. "

For this reason, Che Guangping, chairman of a fashion company in Guangzhou, is cautious.

He believes that the cost of clothing is rising now, even if the price of cotton falls, it will still be high and low, and the impact will not be too great.

"Next year inflation will be more obvious. In addition to the cost of raw materials, there will also be a steady increase in the processing cost of garments.

At the beginning of the year, some garment factories were faced with "recruitment difficulties" and "labor shortage". Enterprises had been raising wages for workers, and the situation would not improve next year.

High oil prices have also contributed to the increase in pport costs, and the rents of commercial property have been rising. I am sure that clothing prices will be stronger next year. "

Consumers are turning to online shopping.

Smart people go to the wholesale market or buy online; in the market, high priced brand clothes can not be sold in a single day.

Does the brand clothing that sells in the market raise the price one after another, does the consumer really take out the money?

Reporters found that clothing prices are high, actually blocking many customers.

A salesperson with brand clothes has to confessed privately: "selling a few pieces a day is hard to make money."

Nowadays, many smart consumers buy clothes, one runs to the wholesale market, and the two is online shopping.

According to the Nielsen report, 3/4 of consumers in China's first tier cities say they will buy more online and seek the best price in the face of the current economic environment.

More than half of China's consumers said they would choose to shop at a particular store because of price concessions or willing to sell three goods to ensure the most favorable price.

At the same time, Nelson survey shows that nearly 70% (67%) of Chinese online consumers will use coupons to save household expenses, and more than half (54%) of consumers will be able to increase revenue and reduce expenditure by buying goods at discount.

Cheng Cheng, a Guangzhou citizen, spent a lot of money on department stores last year to buy new clothes.

"It's too expensive to afford," she told reporters.

My friends are basically going to the department store to see styles, and then buy clothes online.