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Factory Direct Mode To Occupy Another Blue Ocean Of Clothing Industry

2011/12/5 10:13:00 33

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In the book "Blue Ocean Strategy", the concept of "Red Sea" and "blue sea" in enterprise pioneering is first put forward.

Red Ocean Strategy

It is a competition strategy that closely monitors competitors, and the blue ocean strategy is a cruel competition for enterprises to break through the Red Sea. Instead of focusing on defeating their competitors, the blue ocean strategy is mainly focused on opening up a new "uncompetitive" market space, completely eliminating competition and creating a blue sea of their own.

stay

Source of supply

In the process of supply competition, there are fierce and brutal everywhere.

compete

So finding a blue ocean is very important. The courage to be the first to eat crabs needs not only courage, but also the vision of not falling nest and alternative thinking.

In March 2011, Dongguan Fiyta garment factory complied with the market development trend.

First of all, a new development mode is set up in the clothing industry -- factory direct camp.

With the banner of "sitting on the source of suppliers and taking advantage of the gold port", the myth of rapid rise of enterprises has been created.

Factory orientation mode in the eyes of employees

According to Miss Han, customer service manager of the factory's direct marketing department, "at least more than 6000 wholesale intermediaries in the country" hate us "in 2011, because the mode of our factory's direct operation has made many wholesalers lose the market.

We have four main products here: sweater, T-shirt, bottoming shirt and cotton padded clothes.

The three wholesale way: to stall, to factory, online wholesale directly.

Now as long as it is custom-made factory clothing school customized school uniforms, all free proofing, also specially opened 400 free line telephone.

Zeng Yike, a loyal fan of production director, said: "Zeng Yike's fans and angel corps have come to see us do it! They are looking for our factory net to find us."

Market affirmation factory direct battalion mode

The pattern was launched in April with the advent of the summer clothing wholesale peak season. The factory direct mode has brought a lot of convenience to a large number of wholesalers.

Factory direct sale belongs to self production and self marketing, no intermediate pfer links, direct supplier supply, remove dealers level, so that the interest is plus a layer of benefits. At the same time, our factory has a professional design team and a strong production strength. It can provide supply for all wholesalers all over the year. We mainly rely on large quantities of sweaters, T-Shirts, bottoming shirts and cotton padded clothes. The styles are mostly fashionable, and the price is 3.5 yuan -120 yuan, which is combined with the mass production in season. All of them are directly supplied to all wholesalers.

The main shipping areas are: Hanzheng Street, Wuhan - Kunming new snail Bay - Weihai South Korea city - Harbin Hongbo square - Shenyang five love market - Changchun Far East clothing market - Taiyuan Shengya brand Trading Plaza - Shanxi Houma - Houma zoo, Ya Po Road - the company with longitudinal commercial building - Xiao Xiao Simon - - Sheng Long building, Tianyi Plaza - Hong Kong Macau shopping mall - Yin Yin Tian Rong shopping mall -

Reliable logistics guarantee precision card navigation

Adequate supply of goods, reliable logistics support, so that you do not have to cross every clothing city to find sources of goods.

Because the styles are large and fashionable, and the supply is ample, and the season is matched, the cash payment of the whole country has won the firm support from all regions and wholesalers.

Also for the major wholesalers to solve the problem of picking goods, picking suppliers, and reduce the cost of getting goods.

At the same time, a number of logistics companies signed a number of first-class cities have opened up logistics lines, tens of thousands of adequate supply, Guangdong across the border.

Safe and secure paction mode

The Fiyta garment factory has consistently advocated payment of goods to check and satisfactory payment in the paction mode, giving full confidence to the safety of the paction and trust in us, so that more wholesalers can be more assured.

In line with the principle of mutual benefit, with the most professional craft, the best materials, the most advantageous price and the biggest profit, the wholesalers and distributors are the business purposes. They are located in the middle grade, low price, high quality, high quality and high service.

Future development trend of factory direct operation

Mr. Zhang Baichang, the head of Fiyta garment factory in Dongguan, said: the mode of factory direct operation will continue to be implemented without any improvement.

I believe that with the strength and innovation mode of Fiyta, there will be a qualitative leap in the next 5 years.

Now our factory direct mode has gradually affected and penetrated into other industries in the industry.

We strive to set up a pioneer and pioneer in the industry.