NBA Suspension Affected Sales Of "Chun Cheng" Footwear By 40%

The NBA tournament lasted 5 months. The labor and capital After the dispute, it is scheduled to start in December 25th. Competition season 。 Yesterday (December 2nd), according to Changchun's major shopping malls, it was learned that the suspension of the NBA tournament has affected the sport shoes since October. Sales volume In general, the sales volume of some brand basketball shoes dropped by about 4.

NBA suspension affects basketball shoe Market

"The price of basketball shoes is the highest in all sports shoes, and the sales volume is the best. But now, although it has entered the peak season of basketball shoes sales, the suspension of NBA has a great impact on the sales of basketball shoes in the past two months. Basketball shoes can't go for a couple of days. " Liang Xi Wen, the shopkeeper of the Nike shop 5 floor, near Changchun Railway Station, told reporters.

"NBA suspension will definitely affect sports shoes, not just shoes, but some related clothing is not selling well. Some of the NBA team's clothing has just appeared on the market, and there will be a discount in a few days." Changchun Chongqing Road near a shopping malls 5 floor Adidas counters shopkeeper said. According to him, basketball shoes, because of the higher unit price, can almost account for about 6 of footwear sales. Sales of basketball shoes have fallen by nearly 4 since the NBA suspension.

Student consumption groups drop quite a lot.

"Go for a ride, or buy a pair of cross-country shoes for the winter." Li Dongming, a senior high school student in Changchun, said. After a tour of the 5 floor sports hall of a shopping mall near Chongqing Road, Changchun, Li Dongming finally chose a pair of cross-country shoes. "At ordinary times, we all like to watch basketball, everyone likes to buy shoes for players in NBA matches, but the league has stopped, there is no reference material, so recently everyone has not worn basketball shoes, and I have changed my style as well."

"Usually our shop owners are basketball shoes, basically bought from abroad, some of the domestic styles do not have, but they are also students from nearby schools. But this year, the NBA suspension, so that some basketball stars endorsed the signature shoes did not produce, the style is not much before, so the students basically do not buy it, the main consumer group of basketball shoes is still students, so the number of consumers dropped a lot." Zhu Zhiqing, owner of a private shoe store on the Guilin Road, told reporters.

Winter will become an inflection point.

Han Shuo, who has many years of experience in sports brand marketing, told reporters: "in recent years, with the development of online shopping, the sales volume of sports shoes in physical stores has been declining almost every year. However, because of the good promotion of NBA in China, basketball shoes have always been the best selling sports shoes. NBA is not scheduled to start this year, which will definitely affect the market. As a group of students, there is a special consumption mentality, which is easy to be interfered by external factors, and definitely not to buy basketball shoes.

At the same time, he told reporters that the suspension of NBA is one of the factors, but the change of consumption habits of consumers and the recession of the whole market are the reasons for the decline in sales. At present, with the coming of NBA and winter, the sales of sports shoes, especially basketball shoes, will revive.