"Ten Shops And Ten Covers" Encounter "Naked Marriage Era" -- How To Deal With Home Textile Brand

Film and television and other works of art as a portrayal of the background of life, has a certain meaning of life. Recently, the "naked marriage era" was broadcast and attracted widespread audience's attention. Reflection 。 The "post-80s" who are at the age of marriage belong to Personality publicity Can they win the happiness of the future by breaking through the traditional boundaries of naked marriage? debate Is continuing to ferment.

The newly married people who enter the "naked wedding" life still have to face the trouble of food, clothing and shelter. Especially in the living environment, they do not want luxury, nor do they want to make a living. They pursue a simple but fashionable lifestyle.

As a home textile industry, how to grasp the pulse of most consumers under the trend of naked marriage, keep pace with the market and identify the product positioning become the key to win the market.

New products show humanity concern

Naked wedding era micro decoration. The marriage tide is approaching at the end of the year. Many loving couples are preparing to enter the marriage hall during the Spring Festival holiday. Whether it is renting or buying a house, the decoration and purchase of the wedding room is essential, and the first step to create a sweet and sweet two person world is to start with decorating the house.

The naked marriage family does not lack the taste and taste of life, but is lack of consumption funds. Therefore, in daily consumption, especially home textile consumption, they value highly cost-effective, high-quality and good market reputation. Reporters learned that, in China's "Yoobao Association", home textile navigation brand Liu Qiao launched a "green feather, low carbon sleep" promotional activities, attracting many "post-80" new naked wedding family eye.

Willow Bridge Marketing Director said that in the Yoobao promotion activities, the company gave a big profit, the product has a very high performance price ratio, and it is fashionable and personalized. It is very suitable for the urban wedding and the white-collar workers. Obviously, high performance price ratio has become a big driving factor for consumers to implement purchasing behavior.

In addition, the brands of North Swan, Wan Xiang, and the like have introduced many kinds of home textile products, such as bedding, quilt cover, blankets, household clothes, etc. each product has interpreted a delicate and caring detail on life details, highlighting the product concept of "high quality, high technology and high quality". What is the future of China's home textile industry in the era of naked marriage? How to interpret "naked" culture in "naked marriage era"? This culture is not a "getting rid of fame", but a precise positioning and marketing development to keep the market trend.

Creativity brings multidimensional sales.

How to cope with the change of consumption demand and how to adapt to the change from "ten shops and ten covers" to "naked marriage era"?

Eyes are the windows of the soul, and brands are the soul of enterprises. Home textile experts commented that in the increasingly competitive home textile industry, it is very necessary for the brand to stand out and specialization. Is it the way to take the home textile route or to become a business home textile brand? The precise positioning of the brand is very necessary. Brand specialization is conducive to the good development of enterprises, and is a common development mode of enterprises in all walks of life nowadays. "I am strong because I specializes" in brand specialization, product characteristics are also very important. With the increasing emphasis on environmental protection and the improvement of living standards, energy saving, environmental protection, fashion and health have become the trend of home textile products nowadays. The product with decoration, energy saving and environmental protection is already a standard configuration, and the characteristic product will be the key to the brand to stand out.

If brand is the soul of an enterprise, marketing is the heart of an enterprise. Poor marketing will lead to paralysis of the whole enterprise system. Why do we say so? First, marketing is not good, and products can not be sold, which means that funds can not be refunded. There is no financial guarantee for product development and design, products can not be updated, and advertising can not be invested, which undoubtedly leads to system blockage. So multi faceted marketing is very necessary, for example, the modern e-business system of network sales system combined with physical stores, and equipped with professional system one-stop service, such as delivery, installation, etc., which is conducive to guide consumer spending, the home furnishing fabric from the living room, kitchen, bedroom essential products into a study, toilet and other regional necessities. Brand can also get customer's word of mouth marketing through quality service, and member marketing can be done by giving profits and benefits through integral points.

With the rapid development of the third industry -- the service industry, all sectors of the society today are competing in services. Whoever owns high quality and comprehensive services will have the market. Therefore, systematic and comprehensive services are the backing for the development of enterprises. Providing good service to dealers can improve the level of service in cooperation and make enterprises and distributors achieve a win-win situation.

In the market environment of 2011, home textile enterprises are actively seeking ways to save themselves. Whether they are in bed tide or cloth art, the large scale expansion of enterprises will undoubtedly put a strong heart in the home textile industry which is struggling to cope with the environment.

At the same time, new products released by home textile enterprises are leading the trend of the industry. A designer said that at the Yoobao conference, the new products displayed by the company can lead the trend of home textiles in 2012. The down product has changed the old image, and has adopted the leading technology and the fashionable appearance. Its design can reflect the latest and most popular elements.