Global Economic Crisis Forced Dongguan Shoe Enterprises To Upgrade And Upgrade

Long Yongtu, chief negotiator of China's accession to the WTO

He said at the forum that the global economic crisis triggered by the United States in 2008, coupled with the European debt crisis this year, has left the world economy in turmoil and made the world uncertain about its future prospects.

He said the United States and

The United States and Europe have the ability to self repair crisis.

"In the face of the economic crisis, people hold two main arguments, one is

Long Yong said that globalization is the general trend and will not change because of the economic crisis, but the American wind is the most important force to lead the global economic development.

Although the US economy has been hit hard, we should not belittle the ability of the us to restore its economy. The American innovation system and innovation culture enable it to get out of the shadow of the economic crisis as soon as possible.

He said that in fact, the unemployment rate in the United States has declined and the interest rate of banks has been raised, indicating that the US economy has improved.

This year, the spread of the European debt crisis has made the world look to the future.

Encourage Dongguan shoe companies to go out and look for opportunities.

"Who can not wear shoes?" Long Yongtu said that the shoe industry has a rigid demand side. In the long run, the shoe industry is still a sunrise industry. But after 30 years, the advantage of cheap labor and raw material costs has been very difficult to sustain.

He believes that the footwear industry in Dongguan should seize the opportunity of industrial pformation and upgrading. By introducing, absorbing and digesting it, Dongguan will build Dongguan into a global advanced footwear technology platform, an international trade platform and a global footwear industry chain service platform. With a global perspective and vision, instead of focusing on immediate interests, the footwear industry chain of the footwear industry will continue to play a leading role in the world from manufacturing, sales to retail.

"Don't assume that only emerging industries can have opportunities.

Long Yong chart said that China's annual production of shoes accounted for more than 60% of world shoe production, and export volume has reached more than 60%.

The voice of shoe production and export is in the hands of Chinese, and Chinese enterprises need not worry about the future of shoe industry.

He encouraged powerful shoe manufacturers to cooperate with developed countries in talent and technology, and to use local labor force in developing countries.

China Leather Association: China shoes industry has 10 years of good time.

At yesterday's forum press conference, the China Leather Association published the blue book on the development trend of the world footwear industry and the Chinese footwear industry in the next five years, and interpreted the "12th Five-Year" guidance of the leather industry in China.

It is revealed that in the next five years, 5~8 footwear industry bases will be built in the whole country. The next ten years will still be the best period for the development of China's footwear industry.

Target: maintain the total export volume of the industry by an average annual increase of 7%

According to the introduction, as a big producer, China produced 13 billion in 2010.

The China Leather Association report shows that during the period 2006 -2010, the export structure of China's footwear industry has been adjusted and optimized, and production efficiency has been growing steadily. During the "12th Five-Year" period, the industry authorities will encourage exports of high technology and high added value products, continuously increase the proportion of export of independent brands, pform from the quantity expansion type to the quality and benefit oriented economic development mode, and maintain the total export volume of the industry by an average annual growth of 7%.

Driven by stable export and expanding domestic demand, the production and sales of leather industry increased steadily.

Future: build 5~8 centralized production base for leather in the whole country

In addition, the China Leather Association also pointed out that China has many advantages in developing the leather industry, such as abundant raw material resources, perfect industrial chains, huge processing capacity, high-quality and low cost labor force, production of various quality requirement products and potential market of 1 billion 300 million people at lower cost. Therefore, in the long run, China has the ability to cross the world leather power to the world leather power.

In the "12th Five-Year plan" that has already begun, the leather industry "12th Five-Year" planning guidance put forward eight development goals, which can be divided into two categories: one is the index of quantitative data; the other is the directional and guiding goal of the two category.

For example, before 2016, 5-8 mature and perfect tannery centralized production bases should be formed in the country with conditional conditions, and the clean production technology should be comprehensively promoted. The water recycling utilization increased by 10% over the end of 11th Five-Year. The COD emissions of major pollutants decreased by 8%, ammonia nitrogen emissions reduced by 10%, and the discharge of wastewater decreased by 10%.

Houjie will become the world's shoe creative and creative capital.

Shoe industry is one of the three pillar industries of Houjie. It is also the upgrading demonstration zone of Guangdong industrial cluster and the first batch of Dongguan's key supporting industrial clusters.

Yesterday, Wan Zhuopei, mayor of Houjie Town, introduced the shoe industry of Houjie.

Wan Zhuopei said that Houjie's footwear industry will focus on the six development goals in the future.

"First, cluster development."

To this end, Houjie will give full play to the advantages of the world's finished products such as shoes, leather, shoes, shoe machines and so on, further improve the supply chain matching, and strive to build Houjie into the world shoe industry, which integrates shoes R & D design center, shoe trade center, shoe brand distribution base and shoe production base, so as to realize the development of the thick shoe industry from manufacturing and manufacturing to scientific research, high-end manufacturing and trade whole industry chain.

In terms of scale, Houjie will take advantage of Dongguan's leading enterprises.

"In the next few years, we will push forward the upgrading of the industrial structure, so as to promote the creative industry of footwear industry, and strive to build Houjie or Dongguan into the cradle of shoe design and the fashion publishing center of the world shoe industry, to create" Milan of China "and the" fashion and creative capital of the world shoe industry ".

Wan Zhuopei said.

In addition, Houjie will energetically cultivate and develop enterprise brand and take the road of international development, focusing on the US and European markets, and gradually opening up the Central American, Southeast Asian and domestic markets.

The whole country should support Dongguan's pformation and upgrading.

Reporter: what role did Dongguan play in the development of China's economy in the 10 years after joining the WTO?

Long Yongtu: 10 years after joining the WTO and 20 years ago, the 30 years of reform and opening up have been formed together.

Dongguan has made a historic contribution to China's economic development. It has made great contributions to the "first pot gold" of China's economy, together with the processing and manufacturing industries of Foshan and Shenzhen.

Although Dongguan's economy has made great achievements, its environmental cost is not small.

From this point of view, the whole nation and Guangdong should support the pformation and upgrading of Dongguan.

Let the foreign workers and ordinary workers who make significant contributions to Dongguan's economy and society live a better life.

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Chinese enterprises should have global discourse power

Reporter: China has entered the WTO for 10 years, and fully enjoyed the benefits of globalization. How should we look at WTO?

Long Yongtu: as China's economic strength increases and the RMB appreciates, Chinese enterprises can purchase high-quality raw materials from all over the world and make use of the first class technical talents in China to create world-class products.

Now we should not only encourage exports, but also encourage imports.

Take shoes as an example. The number and sales of shoes produced in China are absolutely the first in the world. When such industries are firmly established, we have the global voice.

In fact, this is also added.

Zhang Shuhua, honorary president of China Leather Association, chairman of the international leather trade association.

Shoe enterprises shift will not shake Dongguan shoes capital status

"Structural changes in the footwear industry will not change in Dongguan, and the status of the world shoe capital will not change."

Yesterday afternoon, when Zhang Shuhua, the chairman of the international leather trade association and honorary president of China Leather Association, was asked whether many shoe companies moved out of Dongguan and whether they would affect Dongguan's status as "world shoe capital", she denied it.

Zhang Shuhua said that Dongguan's perfect industrial chain and the status of shoes that are formed by the market will not weaken its core status because of the relocation of some enterprises.

She said that Dongguan shoe enterprises will only continuously upgrade their R & D and technology content in the future, produce more value-added products, and make Dongguan shoes more competitive.

Zhang Shuhua believes that the pfer of shoe enterprises is market-oriented rather than administrative means.

Those who rely mainly on orders and export are likely to pfer to the mainland to reduce costs.

In addition, Zhang Shuhua also responded to the "shoe closures" in Dongguan, which was concerned about the outside world.

She believes that through the understanding of the footwear industry associations across the country, there are indeed Dongguan enterprises failed, but these are not suitable for the normal elimination of industrial development behavior.

Charlie, President of Brown global sourcing, USA: next year

Affected by the economic downturn, next year, US shoe makers may reduce orders and exports from China's footwear industry.

Yesterday afternoon, Brown, President of global sourcing of, told reporters that US businesses were based on market expectations and expectations.

Charlie said that the United States and Europe have been showing steady growth in the consumption of Chinese shoes in recent years. However, there may be a slowdown in the growth of stocks and shoes of American businesses. This also means that the Chinese shoe makers who export to the US market may face more severe difficulties next year than this year.

Order reduction comes from controlled inventory.

Reporter: from the data, the number of American imports of Chinese shoes is growing this year, but many businesses in Dongguan say that orders from the United States are decreasing. What is the matter?

Charlie: in fact, the American leather shoes market has not shrunk in general. The impression that China's manufacturing industry and the press have caused a sluggish footwear industry or a reduction in export volume is mainly due to the control of inventory in the US market. In addition to the fact that some of the sports shoes have been snatched from Vietnam, Indonesia and other countries, women's shoes are still mainly produced and provided by Chinese enterprises.

In 2008, the footwear market in the United States was more pessimistic about the retail situation. Therefore, strict control of inventory led to a decline in sales in China's shoe factories, but in 2009, it immediately warmed up.

The EU market is bad but overall stable.

Reporter: is there any problem with the demand for shoes in the European market? Will your company slash procurement in China? What are your suggestions for the development of Chinese shoe enterprises?

Charlie: as far as I know, the EU market is indeed worse than the US, but we are not as pessimistic as you say. In fact, there is no big change in the retail market for the necessities of life. It is a gradual process of change.

Judging from the amount of shoes purchased by my purchasing agency these years, the overall change is not very large, and the total volume has always been at a steady state.

If we look at the whole world, the development of shoes enterprises in Dongguan and even China is very good. But we must pay attention to the improvement of labor efficiency and the control of the turnover of employees. To grasp these two problems, the shoe industry in China can still be optimistic in the future, otherwise there will be a lot of falls in five years.