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    Ningbo Enterprises Accelerate "Going Global"

    2011/12/9 10:09:00 32

    Ningbo Enterprises Accelerate "Going Global"

    After joining the WTO for ten years, the gains and impacts of China's accession to the WTO have been fully demonstrated, both for China itself and for its trading partners.

    Ten years since China's accession to the WTO, China and its trading partners have embarked on a win-win road.

    Ningbo enterprises dance with wolves, grow stronger, and Ningbo

    clothing

    The outward appearance of electrical appliances, stationery, moulds and plastic machines is very high.

    Economics

    With the rise of industrial clusters, many Ningbo enterprises also go out to develop the international market.

    Merger


    Frequent "pnational marriages"


    sample


    The growth of a foreign trade enterprise


    The ten years are particularly unforgettable for Mr. Hu Ji Xian, general manager of Ningbo's max Max import and Export Co. Ltd.

    In the past ten years, he has not only pformed from a staff member of a state-owned foreign trade enterprise to a manager of a foreign trade company, but also set up his own foreign trade company and become an enterprise manager.


    Before and after 1998, due to the financial crisis and other reasons, many state-owned foreign trade companies suffered serious losses. Many foreign trade personnel chose to develop their own businesses. Hu Ji Xian is one of them.

    At that time, there was a policy that many other places did not have in Ningbo: setting up a company in the bonded area and setting up foreign exchange accounts, which meant that non state owned companies could engage in foreign trade indirectly.

    Hu Ji Xian and his partners set up the Ningbo free trade zone libida International Trade Co., Ltd., until 2001 when China joined the WTO, he had accumulated experience and connections.


    "Ningbo's foreign trade has today, and the policy of the bonded area is indispensable." Hu said that "the rules of the WTO are to emphasize free competition. After joining the WTO, our private foreign trade enterprises have an opportunity to compete equally with the state-owned foreign trade companies."


    "After the financial crisis in 1997 and 1998, the economy began to recover slowly in 2001, plus the impetus of China's accession to the WTO. By 2003, international trade was developing very fast, and the company developed rapidly at that time."

    Hu Ji Xian said.


    This is his intuitive experience, but for China, entering the WTO means that the foreign trade and economic cooperation has won a more predictable development environment, thus promoting China's foreign trade and economic development has made considerable progress, foreign trade, the introduction of foreign direct investment and foreign direct investment are all obvious, especially for foreign trade, especially the expansion of export trade scale.


    Data show that between 2001 and 2010, China's exports rose from $266 billion 98 million to $1 trillion and 577 billion 789 million, an increase of 493%, with an average annual growth of 21.9%.

    Between 2000 and 2008, world exports increased by 12% annually, and China's exports grew by an average annual growth rate of 24.4%, which is more than two times the average annual growth of world exports.


    Larger exports and higher export growth mean that the export sector has created more job opportunities for Chinese nationals.


    "From the beginning of 1998, our business has increased rapidly, and more and more products have been exported."

    Hu said that to do international trade, we need to have a strong heart and broad vision, because anything at home and abroad is likely to be related to you.


    In his eyes, the earth is really like a village.

    "For example, when the French workers strike, our goods will be unloaded there.

    Therefore, in the "village" business, HOLD live.


    And dealing with foreign guests for a long time also made Hu Ji Xian feel a lot: "the most rigorous thing to do is the Germans, some of the contracts I think are perfect, but they can also pick out problems."

    Once they have met their requirements, it will be easier to do other clients. "


    The current business has not been done well before. At present, the foreign trade is steady. But Hu Ji Xian is not very worried because it is foreseeable.

    He believes that for a long time in the future, China and other European countries will still be very competitive in their labour products.


    "In the past, the mode of buying purely from factories and selling to foreign guests has not much room for existence, and pformation is inevitable."

    Hu Ji Xian believes that foreign trade companies can use the company's talent advantage to set up branches abroad directly, or they can make use of the accumulated information and customer advantages over the years to pform into manufacturing factories or industrial and trade enterprises, and can also become R & D enterprises to establish brands, so that many manufacturers can produce and export their own products.


    Hu Ji Xian has many products with independent intellectual property rights: LED luminous writing pen, small silver ion sterilizing washing machine, plant essential oil air purifier, etc.

    "Our plant essential oil air purifier has just been mass produced. Due to the obvious effect of sterilization, the domestic market has been opened, and the international market is in the layout."

    Hu Ji Xian said.


    Enterprises are the boosters of economic development and the main body of foreign trade.

    The rapid growth of Hu Ji Xian's foreign trade company is the epitome of Ningbo's foreign trade growth in the past ten years.

    In Ningbo, an export-oriented and economically developed city, "a thousand soldiers and horses doing foreign trade" has laid a solid foundation for Ningbo's economy.

    At present, there are 15 thousand export salesmen in the city, and one out of every 5 Ningbo people is engaged in work related to foreign trade.


    The rapid rise of industrial clusters in Ningbo


    Looking at the development process of Ningbo in China's accession to the WTO in the past ten years, it is felt that it is a majestic momentum and a shocking force, as if listening to the powerful and forceful steps of Ningbo's opening to the outside world.

    This is not only a history of Ningbo's opening to the outside world, but also a record of the development of China's accession to the WTO for ten years.


    After joining the WTO ten years later, China's textile and clothing exports basically maintained a two digit growth rate, ten years cumulative growth of nearly 3 times, textile and garment exports accounted for more than 30% of the global market.

    China has become the world's largest exporter of textiles and clothing.

    As a big garment city in Ningbo, the "Ningbo Costume" is also growing rapidly. Garment enterprises have launched cooperation with many famous international clothing brands in terms of production technology, capital and brand. Especially brand cooperation has become a highlight in China's clothing market. Products sell well in more than 100 countries and regions, such as Europe, America, Southeast Asia and the Middle East. At the same time, international brands are introduced to China to jointly expand the domestic market.


    More than just the clothing sector, Ningbo's multi block economic industrial clusters, such as household appliances, stationery, moulds and plastic presses, have been rapidly developing and expanding in the international market.

    "China's Stationery capital", "China's mould capital", "China's plastic machinery capital"...

    The more than 10 industry cluster "gold business card" was taken into the arms of Ningbo.


    A "Dunhuang" line, a "BEIFA" pen, a "the Great Wall" ruler, a "double deer" battery, a "Sheng Sheng" Ba Qin, a "Haitian" plastic machine......

    The single export volume of many brands in Ningbo ranks first in the country. These "single champions" in similar enterprises all share a common name -- "made in Ningbo".


    At present, the export of independent brand goods has reached over 10%, and 1906 registered trademarks have been registered overseas.

    After entering the WTO for ten years, Ningbo's foreign trade has developed greatly. At present, there are more than 1 foreign trade enterprises in Ningbo, and the export volume of Ningbo is approaching us $100 billion.


    Ningbo enterprises are leading overseas investment in similar cities.


    Ningbo's export-oriented enterprises also actively carry out overseas investment, driving the pformation of foreign trade development mode, especially the development of overseas investment of private enterprises in Ningbo is at the leading level in the country.


    Statistics of Ningbo foreign trade and Economic Cooperation Bureau show that the total investment amount of more than 30 million US dollars accounts for the largest proportion of overseas investment, accounting for 33.4%.

    Followed by 10 million to 30 million dollars, 5 million -1000 million dollars, the smaller the investment quota, the lower the proportion of the project.

    By the end of 2010, the city of Ningbo has approved 1243 overseas enterprises and institutions, with a total investment of about 2 billion US dollars. Overseas investment enterprises outnumber Shenzhen, Xiamen, Qingdao, Guangzhou, Dalian, Hangzhou and other cities, ranking first in Zhejiang and 15 sub provincial cities nationwide.


    Yong enterprises staged a pile of "pnational marriages"


    "Winning the purchase of German Puri promised to help Puri develop the Chinese market and not lay off German employees.

    In the past few months, we have won the German goodwill with practical action and overcome the difficulty of "going out".

    On the 12 day of last month, Guo Zhiming, vice president of Jun Sheng group, said at the 2011 China made long force forum in Cixi.


    The cross-border mergers and acquisitions amounted to more than 1 billion yuan, refreshing the 120 million dollar record of YOUNGOR group's acquisition of KELLWOOD in 2008, the largest overseas acquisition case in Ningbo so far.


    In recent years, such mergers and acquisitions in Ningbo are frequently staged.

    In 2008 and 2009, the SG group made its two attempt to acquire the British mixer product brand Studiomaster (recording Master) and the world's top mixer brand Cadac (Kadik); in 2009, the Yulin knitwear bought the Sanger and Yongfa group's purchase of the European safe box brand; this year, Ningbo boat bought the German Weiyuan high stock company; recently, Hua Hua of Ningbo invested nearly 30 million euros to acquire the German Sellner group.

    Ningbo's overseas investment has entered a period of accelerated expansion.

    According to statistics, at present, our city has approved more than 1200 overseas enterprises and institutions, with a total investment of about $2 billion, which is distributed in 92 countries and regions around the world.

    The acceleration of overseas investment has led to the emergence of a number of local multinational enterprises based on private enterprises as the main force in Ningbo.


    Voice


    Pei Changhong, director of the Institute of Finance and trade economics, Chinese Academy of Social Sciences,


    Ningbo should further expand its opening policy to the outside world


    Over the past ten years, great achievements have been made in Ningbo's economic and social development. Foreign trade and economic cooperation, as the frontier and window of opening to the outside world, have achieved rapid and healthy development from small to large, from weak to strong.

    After China's entry into the world, the Chinese enterprises, including Ningbo enterprises, have achieved the brilliance of the past ten years. In the future, China has become a manufacturing power from a manufacturing country to a manufacturing power, and Ningbo has become a strong manufacturing city from the manufacturing city, and it still needs to be further opened to the outside world.

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