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    Versace&Nbsp; For&Nbsp; H&M Appeared Return Tide &Nbsp; H&M Responded To Returns Very Normal.

    2011/12/9 11:33:00 11

    H&M Brand Marketing

    Recently, many domestic

    H&M

    There were many returning people in the counter, and they had to return to the Versace for H&M they had queued up all night.

    There are also many people who pfer the goods on some shopping websites.


    Originally, in recent years from the big

    brand

    To the two or three line brand, businesses began to use the more sophisticated.

    Marketing

    The mode is enough to satisfy consumers' appetite, such as the cooperative marketing mode of H&M and the big brand, and the sale mode of HERMERS site not only selling VIP customization.

    These have led consumers to rise to another level of madness.

    But a lot of people buy them and just start to occupy them. After shopping impulse, they begin to regret.


    Today, near Christmas and new year's day, shopping malls will launch various promotional activities.

    However, at present,

    Market

    In addition to a very small number of brands can be unconditionally returned, most brands can not be returned unless there are quality problems.

    Therefore, if consumers are afraid of blind consumption before buying, they can ask about the after-sale situation of the brand.


    Versace for H&M returns tide


    Recently, Versace for H&M series, which triggered overnight queues and frantically snapped up, recently appeared on a massive scale.

    The reason is that they haven't tried them on and bought them well.

    It is said that at the new sale site, only 15 minutes are allowed for fitting, and 1 for each of the 1 clothes.

    Many customers do not try them on in order to grab the style they like, and then pay directly after they rush.


    H&M has a round of cooperation with big designer every year. After last year's cooperation with LAVIN, this year's series is Versace for H&M, which can buy the luxury of Versace with civilian price, which has caught many consumers' shopping psychology.

    In November 17th, the Versace for H&M series was sold on the shelves. At the beginning of the 16 day, all the H&M stores began to queue up for the first time in second days and rushed into the counter to receive the 15 minute purchase opportunity.


    This season, the style of Versace is a luxury style. Many of the colors of the costumes are of a Renaissance style. They are more partial in style design and party dress.

    But there are still a lot of consumers obsessed with this series.


    After impulse is regret.

    Recently, many consumers on micro-blog said: "the clothes are too gorgeous and wild, too difficult to control, not dressed well, like the rustic people, and return to the public in the street."


    H&M's after-sales service allows consumers to unconditionally return products within 30 days without damaging goods and labels. After the rush to buy Versace for H&M, a large scale of returns has attracted many people's saliva.

    Many netizens exclaimed afterwards: "do not blindly consume, or take it back."


    H&M responded that returns were normal.


    For the return of Versace for H&M, Fu Rongxia, manager of H&M public relations, said: "H&M has always encouraged consumers to take clothes back to try to avoid queuing payments, and accept unconditional refund within 30 days without damage to goods and signs."

    Fu Rongxia said this is the H&M has been insisting on after-sales service, so there is no concern about this return phenomenon, "at that time, everyone had only 15 minutes shopping time, many people saw the right eye to take home immediately, and did not try it on, after the event does not fit to return it is normal."


    In addition, Fu Rongxia told reporters that the replacement of the Versace for H&M series is not an unconditional refund within 30 days, but only within three days.

    But the company's Versace for H&M series of shelves is time for human research, November 17th is Thursday, if three days can be returned, consumers can choose to return the weekend, more convenient for office workers.

    Fu Rongxia said: "this season is indeed a bold and exaggerated design, but many consumers have been understanding or Versace followers will come to panic buying, some of the party dress is not suitable for ordinary life wear, return is normal."

    {page_break}


    More and more blind consumers


    A man who robbed a zebra pants on the day of the Versace for H&M series told reporters: "this season, clothes are very attractive. Although exaggerated, there will be no idea of returning products. They will not feel bad, but will think you will match them."


    Another consumer, LANDY, said: "the strategy of H&M itself is to quickly up and down the shelves, so as to provoke you, today do not buy a few days later, no goods or broken code."


    Another loyal fan of H&M, SAMMY, said: "this cooperative marketing mode makes you feel that the price is very cheap, but also tasteful."


    So it is not the impulse of consumers, but these careful marketing models have stimulated the impulse to hide in the hearts of consumers.

    At the end of each year, the sales volume of shopping malls starts to soar. Consumers have accumulated some money in their pockets. Then they want to find some items to reward their hard work for one year, and the situation of blind consumption accounts for the majority.


    Miss Shao went to Hongkong a few days ago, and there was no special shopping list. It was a casual stroll, but she met three attendants at different stores, pointing to the bags of HERMERS and CELINE respectively. "These are the styles you hardly meet at ordinary times, and you are lucky today."

    This kind of "rare" and "rare" is easy to impress people.

    So she did not want to go to swipe the card, although bought a bag back did not regret it too much, but she said she was very puzzled about this kind of shopping attitude.

    Miss Shao was puzzled: "now shopping, shopping, Taobao, or a lot of people rush to order goods, or wait for three months or half a year's goods, there is a strong desire for possession, what is the psychology of this shopping?"


    And more Taobao control said: "often depressed, Taobao points a few products, just enjoying the moment of unpacking, a lot of things are finally idle to the side to send people or into the storage box."

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