The Third World Footwear Development Forum Opens

Delegates from more than 30 shoe industry associations from dozens of countries and regions have arrived in Houjie to participate in the third (2011) world footwear development forum, known as the shoe industry forum. Today, the forum will publish the blue book of the development trend of the world footwear industry and the Chinese footwear industry in the next five years and the five year development plan of Houjie town shoe industry cluster. At the same time, the former Secretary General of the forum, Mr. Long Yongtu and other experts will conduct a summit dialogue on the spot to discuss how the world shoe industry is in the world economic environment. Transformation and upgrading 。

The world footwear forum, known as the shoe industry forum, will be held in Houhou Street three years later. It attracted more than 30 relevant industry associations and relevant authorities and more than 300 enterprises from more than 10 countries and regions such as France and China.

The two session of the world footwear development forum has long been the most concerned and influential industry event in the world footwear industry. The theme of this forum is "re emergence of the world economic puzzle and the transformation and upgrading of footwear industry". In the light of the current situation, we gather industry leaders to take measures to adjust the industrial strategy, and talk about the transformation and upgrading of the footwear industry under the new economy, new crisis and new pattern.

　　 Journalist survey

Shoe companies at crossroads

On the occasion of the "shoe industry forum", our reporter also made a survey of the shoe industry. Due to the double test of rising costs and lack of jobs, the big shoe companies are facing a tough choice in the second half of this year. Besides the large-scale labor disputes, Yujie shoe factory, the leader of leather shoes, Houjie, and other towns have also had many shoe factories closing, owners running, and workers working to defend their rights. In October, there was even a day when three shoe factories closed at the same time and the boss ran away. Where will the shoe industry at the crossroads go?

　　 Question 1

　　 Order Reduce costs

"The leading position of the shoe industry can last for at least 20 years." This is Zhang Ronghua, President of Huajian group, a leading enterprise in the domestic leather shoes enterprise. However, since the beginning of this year, the development of the footwear industry which is also known as the three "low value-added industries" with toys and clothing is not optimistic. The main landmark event is the thousands of workers' rights disputes that broke out in Yucheng shoes factory in the middle of November.

"Take Yuhua shoes factory's shoes as an example. The factory price 5 years ago was 20 dollars. When I went to investigate the price the other day, it was still 20 dollars and a pair, compared with five years ago, the workers' wages increased at least two times, so that the factory owner's life can be known." Mr. Liang Fei, who is engaged in purchasing trade in Houjie, told reporters.

"This is a time when most enterprises are unhappy, and a small number of enterprises are going to monopolize and finally win the winner." Wang Hua, the boss of leather shoes in Houjie, concluded that any industry in the worst times is actually a time to reshuffle and some people are happy. "Those shoes factories that are thick at home, cash flow and enough to stick to will be the last winners. When most enterprises dare not rush to take orders for the sake of capital preservation, some of them will get more orders. When the economic situation improves, these enterprises will do better business, because in difficult times, he can withstand pressure and get a good reputation in the industry."

Zhang Huarong, President of Huajian group, told reporters that the development of shoemaking industry is indeed facing difficulties in reducing orders and increasing costs. But for Huajian group, the sales revenue has increased by 20% over the whole year when the industry is crying hard. {page_break}

　　 Question 2

Workers are hard to recruit.

Zhang Rongfei, a senior executive of foreign trade company engaged in leather shoes purchasing, told reporters that this year is the most difficult year for all leather shoes factories to recruit. This kind of difficulty is not temporary but a long-term phenomenon. As far as he knows, five years ago, the recruitment companies of various leather shoes factories were still picking and picking. They usually like to choose women who are honest and honest. In recent years, even male workers have not been able to find them. Because of the large number of labor exporting provinces in the past, large enterprises have been stationed, so people no longer go out and find good jobs at home. Therefore, workers in the leather shoes industry began to recruit workers in the more remote provinces through intermediaries and veteran workers.

"Five years ago, the wages of shoemaker workers were 800 yuan a month, and now they generally rise to 1800 to 2500 yuan. Factories below 1800 yuan simply can't keep workers, but wages are rising, and factory orders are always kept low. Therefore, profits can only be squeezed by factories, which is the status quo of the footwear industry exported by foundry." Liang Fei disclosed that for the small scale foundry enterprises without brands, the only way out is to go to factories where the labor force is cheap. If they fail to build up their brands, they will not create brands to expand domestic sales, nor consider relocation factories.

The insider said, in fact, this Yucheng plant was due to the difficulty of finding workers, and the high level decided to open a new factory.

Even Huajian's leading shoe making enterprises have difficulty in recruiting workers. The reporter realized that Hua Jian had opened a branch factory in the early days and invested heavily in building the world shoe base, which is to deal with the unfavorable situation of the low end manufacturing industry going downhill. "Later, it is suitable for R & D, raw material trading and personnel training, and the workshop is not suitable for staying in." Zhang Huarong said so.

　　 expert opinion

　　 Expand domestic demand Transformation and upgrading

The footwear industry has been developing for many years, and has formed a shoe industry cluster with its own characteristics. Professor Wang Jici, Professor of economic geography, said that the footwear industry cluster has many parts of the country, but it has its own advantages. "The shoe industry has developed earlier. It started when the enterprises moved to the mainland, and gained many learning opportunities in the process of migration, which is also more prosperous than elsewhere." She believes that with the support of the government and the footwear association, the development of shoemaking industry is better.

As for the recent closure of shoe industry enterprises frequently reported by the media, Wang Jici believes that this is an excellent opportunity for shoe upgrading. She said that people's demand for footwear is not only needs to be worn, but also requires comfort and fashion sense. The footwear industry has many properties. The footwear industry is not only a traditional industry, but also a sunrise industry. She pointed out in particular that "China's middle class is growing, a group of people are getting richer and richer, the demand for living standards is getting higher and higher, and the demand for shoes is getting higher and higher.

But Wang Jici also pointed out that the shoe industry is facing a common problem: the supply of low-end products exceeds demand. High-end No one does the product. "The enterprise thinks the cost is too high and is unwilling to do it".