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How Do Exhibitors Identify Professional Audiences?

2011/12/10 9:00:00 12

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How can we identify the type of audience?

Visiting card

They also need to make a quick judgement of their purchase intention.

So before you send the guest, make sure to ask the audience a few practical questions and ask them about their interest and needs for your products and services.

If the audience is really not qualified enough, you should pfer.

position

To get to know more of those.

Qualifications

Customers.

Unqualified viewers fall into 5 categories:

1. visitors without specific needs and agenda;

2. treat the exhibition as a casual audience.

3. competitors;

4. salesperson;

5. job seekers.

For the first type of audience, first give them a general overview, thank them, shake hands with them, ask them if they need to send the information, then take the initiative and turn around to receive the next customers or other customers on the booth.

For second types of shopping mall leisure audiences, tell them that they can't talk with them for the time being, because you have other booth work.

You can also invite a company executive to talk to them.

Tell the audience that you are willing to communicate with them at other times. You can have coffee, potluck and so on at other times.

Treat your competitors with courtesy and respect, but contact should be brief.

When other audiences approach the booth, thank the competitors and leave.

For job seekers and salesmen, specific personnel should be appointed to deal with these people, or to capture some relevant information for them, and tell them that you are not a decision maker. After that, you will have contact with the company's head office.

Remember, in these circumstances, the most important thing is not to think that you can identify the qualified audience and what is not, just through the visiting card.

Maybe a "troublemaker" will become a potential customer in the future.