Several Essential Conditions For The Development Of MICE Industry In Cities

In recent years, the exhibition industry has been developing rapidly in China. The number of exhibitions is increasing year by year, and the exhibition facilities are increasing. MICE industry The economic scale has increased by an average of nearly 20% per year, and has become a new bright spot in the national economy. At present, the three major exhibition economic industrial belts in Beijing, Tianjin, the Yangtze River Delta and the Pearl River Delta have been formed in the whole country, and the coordinated development of the Convention and exhibition center cities in the northeast and central and western regions. Exhibition economy Patterns, including Beijing, Shanghai, Hongkong, Guangzhou, Dalian and Kunming, have become the core exhibition cities.

The strong growth momentum of the exhibition industry and the many areas it has brought to the exhibition industry. Benefit Many places want to promote local economic growth through the development of MICE industry. Some local governments will take the exhibition industry as a pillar industry, introduce various preferential policies, and actively promote the construction of venues and facilities, with a view to achieving the goal of "promoting the market by convention and Exhibition". In fact, the exhibition industry, like other industries, has its own industry operation rules and conditions, and has some rigid requirements for the venue. That is to say, whether a city can develop into a convention and exhibition center requires certain necessary conditions, including the following points:

(1) the unique resources and environment and favorable climatic conditions. General exhibition cities have good natural environment and cultural environment, or beautiful scenery, pleasant weather, or rich cultural heritage, strong cultural atmosphere, with a strong appreciation. Convention and Exhibition Center is also a famous tourist city, such as Beijing, Shanghai and Hongkong, which have three functions of convention and Exhibition Center and tourist city. These three cities can be called our city's representative tables in tourism resources, climate and environment. They have great attraction, plus other hardware facilities and talent advantages, which make it easy to cultivate brand exhibition and then become Convention and Exhibition Center. For some obscure cities, if we want to develop local economy through convention and exhibition, the unique tourism resources and environment are the necessary conditions for its success. For example, Boao, Hainan, is the venue of "Asia Economic Forum" and is among the famous exhibition centers because of its unique natural scenery and charming scenery. These so-called exhibition cities are becoming Therefore, whether the city itself possesses excellent resources and climatic conditions is a prerequisite for its development.

(two) the location is superior and the traffic is convenient. Convention and exhibition is the exchange and agglomeration of logistics and information flows such as commodities, capital, technology and so on. It involves the transportation and transmission of exhibitors, merchants and spectators. Therefore, the location and traffic condition of exhibition cities are very important. In most of the existing exhibition cities, most cities are located at ports, or on rivers or sea, or as transportation hub. They are located in the central position of their countries or regions. The main exhibition cities in China are superior to Beijing, Shanghai, Hongkong and Dalian. The central cities of the northeast and mid West conference and Exhibition economic belt are mainly provincial capitals, which are in the central position of the region and play a pivotal role.

(three) having superior industries, good market conditions and high openness. The level of industrial development and the scale of the market are the basis of the development of the Convention and exhibition economy, and are also the two elements of the exhibition city. The more obvious the industrial advantages and the greater the brand effect, the easier the exhibition will attract the exhibitors and customers, thereby gaining reputation and expanding the influence. For example, Dongguan, as a famous manufacturing base in the Pearl River Delta region, has a good foundation for industrial development. It has a great influence on the development of related products and will soon become the venue for international exhibitions. Similarly, the market is also very important. The market scale determines the level of development of a city's exhibition industry. For example, Zhejiang Yiwu has China's leading market, China's Small Commodity City, which is an important small commodity distributing center in China. Its products radiate more than 200 countries. Therefore, the "Yiwu Commodities Fair" naturally made Yiwu a famous city and successfully promoted it to an international exhibition, becoming a model for China's Regional Convention and exhibition cities.

In addition, exhibition activities are also required to meet certain standards of exhibition venues, and the venue needs accommodation, catering and reception facilities, as well as traffic and communication facilities. Therefore, for some ordinary cities with relatively innate conditions, it is not an easy task if they want to enhance the status of cities through the development of exhibition industry. Even ordinary cities with superior natural conditions need to have corresponding advantages or markets, otherwise they will not be very attractive to exhibitors.

Exhibition is the product of economic development to a certain stage, and an integral part of the modern economic system. Some places have gained huge profits by holding exhibitions, which has played a certain exemplary effect. However, different cities are different in terms of their own conditions, external environment, market openness and culture. Therefore, not all cities are suitable for the development of MICE economy. Blind development of MICE industry will result in waste of resources.