The Era Of "Dancing With Wolves"

Tomorrow will be the ten year of China's accession to the WTO.

Yesterday, Xie Kaihua, director of the Sichuan Provincial Department of Commerce, revealed that over the past ten years, the total volume of Sichuan's open economy has expanded rapidly, and Sichuan has entered this year.

Entering the WTO is not far from the life of ordinary people.

According to the Chengdu Municipal Bureau of Commerce, ten years ago, only 3 single state-operated shopping malls were unified in Chengdu. Now the world's leading retailers are rushing to Chengdu, and some international first-line brands can be purchased at home.

Rapid economic expansion boosted footwear development

Turning to the situation of Sichuan's opening up in the past ten years, Xie Kaihua, director of the Commerce Department of Sichuan Province, felt an unprecedented calm and self-confidence.

"The whole country is opening wider to the outside world, and the pace of opening up in Sichuan is faster."

Yesterday, Xie Kaihua analyzed that Sichuan's opening to the outside world has four notable characteristics in the past ten years.

A group of data can forcefully illustrate that the total volume of Sichuan's open economy is expanding rapidly: the total import and export volume of Sichuan is expected to reach US $48 billion this year, which has increased by about 15 times compared with that in 2001. Foreign investment actually exceeded 10 billion US dollars in real terms, which is 17 times that of 2001, especially in the manufacturing sector.

In addition, Sichuan's open economic structure has been significantly optimized and its position in the whole country has increased rapidly, playing an increasingly prominent role.

From the perspective of foreign trade, the proportion of high energy consumption, high pollution and resource products has dropped to less than 10%, and the proportion of high-tech products has increased to 46%.

The number of foreign-invested projects with significant industrialization has increased significantly. The number of overseas top 500 enterprises coming to Sichuan has reached 166, ranking first in the western region.

Local international brands need to be explored

"After entering the WTO, the response after 10th anniversary is still very long." dancing with Wolves "will continue.

Xie Kaihua, director of the Sichuan Provincial Department of Commerce, pointed out that in the future, in the process of participating in international competition, it is necessary to enhance the strength of enterprises, work hard in industrial competitiveness and technological innovation, and also pay attention to personnel training.

Li Tiande, honorary president of the school of economics, Sichuan University, believes that the import price of China's foreign trade is much faster than the export price range, and is often at a disadvantage in international trade litigation and disputes.

"It is not enough to participate in the formulation of international industry standards, but rather a serious shortage."

Liu Qiongying, President of the Sichuan footwear import and Export Chamber of Commerce, said that ten years after the entry into the WTO brought tremendous changes to the footwear industry in Sichuan. The export of Sichuan shoes from scratch, from small to large, basically completed second business ventures.

However, the Sichuan shoe industry has also been heavily taxed by the European Union.

At present, there are few independent brands in Sichuan's footwear industry, and the added value of products is in urgent need of improvement.

In addition, we need to actively participate in and organize the formulation of international industry standards.

However, behind the remarkable achievements also aroused people's thinking.

At present, many international giants are beheading for Sichuan, and Sichuan's famous brands are rarely heard in the world. This will be the next ten years of thinking.

Milan invites Sichuan enterprises to exhibit with international brands on the same stage

Liu Qiongying also has an identity as chairman of Chengdu AI min leather products Co., Ltd.

For her, the ten years were a tremendous change.

"We left the exhibition in tears."

Yesterday, Liu Qiongying recalled that she and her interpreter went to Italy to attend a leather exhibition 12 years ago, but they were driven out.

"People suspected that we were spies and questioned," can you afford hundreds of euros of shoes? "Today, even the most famous international exhibitions in Milan are invited to invite them to participate in the exhibition.

The pain of 12 years ago also made her secretly determined that one day, Sichuan would be able to compete with international brands.

In the winter of ten years ago, the company made its first export business, and even the filling list had to be taught by the staff of the business department.

Liu Qiongying said the export amount was $100 thousand, and ten years later, the company's exports have climbed to $50 million a year.

In the past ten years, Sichuan enterprises have been on the decline.

She also remembered that in 2003, a well-known retailer and wholesaler in the United States compared their products with each other, but commissioned the professionals to go to the workshop to assess the bare wires and slippers.

It is precisely because of this lesson, Liu Qiongying rushed to the coast to study, and with a monthly salary of 10 thousand yuan of heavy gold dug a production management director to serve the company executives, strengthen the standardized operation of production, in line with international standards.

Ten years later, Liu Qiongying invested heavily in creating an international luxury brand for shoes. He hired French designer, Italy designer, and product director who once served in Chanel. At present, the shoes of the brand can reach 20 thousand yuan a pair.

This year, former British Prime Minister Cherry Blair, when he received a pair of shoes, could not bear to wear them, but treasured them.