Adult Brands Aim At Business Opportunities And Market For Children'S Shoes

Since November, Mr. Hong, who runs a shoemaking workshop in Nanan, has found that he has to adjust the production line.

"Adults who can be received.

What Mr. Hong perceives is the new changes in the market.

Since the beginning of this year, with the collective price increase of sports brands and the drag of a large number of stocks, the market of sports shoes and clothing in recent years has been in the doldrums.

The market trend has changed, and the adult sports brand has stepped into the field of children's clothing.

Recently, there was news that

From the industry perspective, since 2009, Adidas and Nike children's wear market performance is strong, sales performance is better than many professional children's wear brand.

To this end, Nike has even cut down the adult production line, the new children's clothing production line, and launched the children's clothing series of 1.3 meters below children.

Before and after the launch of children's series in 361 2010, domestic brands Lining, Anta and XTEP have entered the market of children's clothing one after another.

Look at the huge market space

The rapid entry of adult sports brand has attracted the attention of many professional children's shoes and clothing enterprises in Quanzhou.

"In the domestic market, competition in the field of adult clothing has become increasingly intense.

Comparatively speaking, children's clothing market, which is vast and potential, has naturally become a "blue sea", attracting adult brands to enter.

"Mitch" marketing vice president Luo Zheng Ming said.

It is understood that so far, the domestic children's clothing market has not yet formed a national brand or leader brand such as men's wear, women's wear, casual wear and sportswear.

Almost all of the foreign brands occupy 50% of the market share in the first tier central cities.

Luo Zhengming said that the children's clothing market is still in the era of "cutting cake" instead of "grab cake".

Industry competition will be more intense

However, although there is no positive "firefight", some full-time children's shoes and clothing manufacturers still feel the threat of "wolf coming".

Chen Shuqing, Secretary General of the China children's products research center, told reporters that at present, there are four brands in the market of children's wear in China, namely, foreign children's shoes and clothing brands, domestic adult shoes and clothing brands, well-known enterprises in other industries, full-time children's shoes and clothing manufacturers.

Kasiron, chairman of the board of directors Ding Canyang, said: "at present, there is still enough room for children's clothing market to accommodate new brands, and different brand forces are facing different consumer groups. New brand entry helps to make children's clothing market bigger and has less impact on local brands."

"New brands will enter 2 to 3 years of exploration. In 3 years, 5 to 6 hundred million market scale children's wear brands will become non mainstream enterprises, losing the voice of the industry, and ultimately occupy a certain share in the regional market."

Luo Zhengming also believes that the impact of the present stage is not significant, but "in the long run, the industry will face more fierce competition, and whether children's clothing enterprises can achieve platform and resource integration is the key."