Lanzhou Businessmen Speculation Winter Clothing Prices Rose &Nbsp, Clothing Prices Nearly 20%.

After entering the winter, with the gradual decline of temperature, and then to the peak season of cotton clothing sales, all the merchants also launched a series of opportunities. Promotion Activities, some of them were "full 200 minus 100", some wrote "discount after sale promotion", and others used "back home promotion" as a gimmick. Sale There are endless ways. However, careful consumers found that although the winter cotton clothing this year has a dazzling discount activity, the price is still rising in recent years.

According to the National Bureau of statistics, clothing prices rose 2.1% in November, up 7.8% over the same period last year. Cashmere sweater Warm clothing and other clothing prices increased by nearly 20%.

When I visited the shopping mall in Asia Europe, new world, Xidan and Parkson, I found that the price tag of clothing for cold clothing, such as down garments, cotton padded clothes, sweaters and outdoor clothing, was basically over 1000 yuan. Some famous brands were thousands of dollars. The short cashmere sweaters of Erdos and Jindai are basically around 2000 yuan after discount, and the price of long cashmere is about 3000 yuan. Boston, duck, Eral and other brands of down clothing after the discount price is also one thousand or two thousand yuan, less than 1000 yuan down jacket basically disappeared. According to the sales promoters of Xidan shopping mall, the price of the down garments this year is about 10% higher than that of previous years, especially the newly arrived down garments that have just arrived recently. The salesperson said, "new clothes are generally more expensive, but there are sales promotion areas in every shopping mall. The sales in the district are some of the old clothes and anti season costumes of last year. Consumers who are not very fashionable can choose to buy them."

In addition, the author found that the price of warm clothing, autumn clothes and autumn trousers and other personal clothing this year also increased considerably compared with last year. Last year, 99 yuan a set of autumn clothing and trousers this year has risen to more than 120 yuan. The brand of warm underwear, which sells less than 200 yuan last year, is up to 200 yuan, while other brands are similar. It is easy to find that almost all brands increase when prices are higher.

In the face of this year's winter clothing prices continue to rise, the industry has revealed the price of "secret". Mr. Nie, who works for a brand down garment agency, tells me that although the price of cotton has risen since the fourth quarter, labor costs, spanportation costs and other raw material costs have risen, but these aspects have played a little role in pushing up the price of winter clothing, and the reason for the rise in winter clothing prices is still the speculation of businessmen. In order to pursue the brand effect, every year, businesses will step up publicity efforts to increase publicity budgets, and businesses will be more willing to use high priced "gimmicks" to gain popularity and benefits for their products after mastering the psychology of consumers, so as to make brands more loud and more honorable. Mr. Nie admitted that winter clothes were basically designed and produced in the summer and autumn, and cotton prices were basically low at that time, so there was no relationship with the rise of cotton prices in the fourth quarter. At the same time, Mr. Nie has made an account of the fact that the production of a down jacket needs about more than 100 grams of down, and the price of 1 kilograms of grey duck down is now 200 yuan, which has increased by more than 100 yuan from the previous kilogram. It is calculated that each down garment has increased by more than 10 yuan, which is only a drop in the bucket compared with the selling price, which is not enough to promote the price increase of the down jacket.