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    China Leather Industry Adjusts And Optimizes Management Structure Through CRM System

    2011/12/12 14:49:00 30

    According to relevant news reports, the global Leather General

    demand

    The quantity is about 100 million square meters, which is equivalent to the output of 300 million cowhide (standard leather). However, the output of Chinese leather is only 70 million of the standard leather, accounting for 23.33% of the world's leather output.

    It can be seen that the market potential of leather and its products is quite large.

    But how to further develop the potential of the leather market has become an urgent problem.


    Although China's leather market has great potential, it is also the world's largest market.

    Leatherwear

    A big producer, but not a leather power.

    In terms of quality and value, it is still in a weak position and needs further training and improvement in this market environment.

    The first thing to improve is leather.

    industry

    The old management mechanism, with the help of hi-tech to perfect the management method of leather industry, has made it become the inevitable trend of reform.

    With the rise of CRM management software providers, the leather industry managers have seen the dawn.


    The leather industry is in deep trouble and hard to extricate itself.


    The financial crisis has greatly affected the world.

    At the end of last year, the export business of Guangzhou shoe city was fully affected.

    For many trading companies and stalls in Guangzhou shoe city, Russia has been a very large and strong market, but the market demand has shrunk in the wake of the financial crisis.

    Under the overall decline of the global economy, the overall demand for the market has declined, making the situation of overcapacity of Chinese enterprises exposed gradually.


    When all kinds of problems are exposed, the turning point of the market is coming.

    From September last year to the first half of this year, it is a stage of market explosion, which is mainly manifested in the following aspects: stall closure, falling demand, price reduction of leather materials, the loss of old customers, but not the arrival of new customers. Many leather traders are forced to withdraw from the market.

    The market's turning point must be firmly grasped. As the price of leather materials is further adjusted, especially the price of foreign leather materials has dropped, the highest decrease has reached 2 yuan /CF, thus affecting the pattern of leather market in China.

    Faced with this situation, many leather companies are in trouble and can hardly extricate themselves.

    But if we want to seize the opportunity of the market and solve the dilemma, reform and innovation is the absolute principle.


    CRM helps the leather industry to fly in the face of adversity.


    Reform is the kingly way. How can leather enterprises use CRM to reform and innovate?


    1. statistical information CRM for leather market inquiring pulse


    Through the deployment of online CRM system, you can view detailed sales orders details, such as: from the beginning of business entry, warehousing, outgoing, corresponding payments and return details will be recorded in detail.

    In this way, not only can the number of outgoing, warehousing and return details be clear at a glance, but it can also help companies find out the reasons for the return, statistics the market demand, and work out a reasonable marketing plan.


    In addition, from the very beginning, a series of processes that get business opportunities to resource conversion and then generate orders will help salesmen manage information through a sales funnel to make a quick and correct decision.

    Thus, the sales performance and sales volume of enterprises are guaranteed.


    2. inventory CRM to build strong backing


    Inventory is an important guarantee for product sales. How to keep stock in good condition and keep products in good supply while not selling unsalable? Let's look at how to plan stock reasonably through CRM system.


    With the help of CRM system, enterprises can purchase instructions for purchase, sale and outgoing, and then automatically generate relevant Invoicing statements.

    Through the reports, we can: stock inquiry, stock taking, stock commodity split combination (which can be used for the conversion of different units of the same commodity), stock early warning, inventory adjustment, inventory report loss, overflow and so on for inventory management, reasonable storage, so that the product can be supplied in time and does not produce unmarketable situation, for the needs of the people to build a solid product backing.


    3. standardize performance CRM to exclude internal worries for enterprises.


    By deploying the 800APP-CRM system, the market can be statistically analyzed, and the quality of leather can not be up to the requirement of commission, modification, reprocessing, inventory can be taken, and the system will be automatically managed in the form of "outgoing warehouse, warehousing plus".

    However, the production of leather is inseparable from the support of employees. The management of such a large team is a difficult problem.

    How did CRM do it in the management of personnel?


    The employee information can be managed through the CRM system.

    With this module, employees can apply for leave, travel application, cost approval and salary details.

    It helps companies to record attendance and commission, so as to improve the company's sales performance.

    At the same time, pparent management of sales performance, rewards and penalties, fair competition, and the promotion of employees' aspirating, and then cut off the company's management problems, solve the "internal worries", and develop at full speed.

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