Why Is The Shoe Industry "Fighting Fake" Campaign?

The sequela of double eleven has not yet passed.

Following the sale of CASIO's fake watches by Taobao Juhuasuan, Taobao's "star sports franchise" openly sells fake sports shoes such as Nike, Adidas and so on, making many consumers cheated.

The angry consumer group launched a crusade against the shop and demanded a refund of three.

But what is disappointing is Taobao mall.

Thousands of deceived consumers

Recently, netizens Yan Yaxing reflected in this newspaper forum that during the "double eleven" period, she saw a pair of Nike Trifolium G50976 men's shoes at Taobao mall "star sports franchise store", priced at 376.2 yuan. Unexpectedly, when the goods arrived, the "Nike" label was actually a cartoon version. There was a crack on the bottom of the shoe, and the insole was very thin, and the bottom was glued to the shoes simply.

The deceit was far from being a mere face. After the interview with the IT Times reporter, it was discovered that hundreds of people suffered the same bad luck. They spontaneously organized three QQ groups, such as Taobao's crusade against fake goods, to seek justice from Taobao mall.

"Half of the month in half" of the group told reporters that "star sports franchise store" sales of fake brands are mainly Nike, Adidas and CONVERSE, the purchase of consumers to promise consumers "7 days of no reason to refund, false one penalty three."

However, when consumers ask for comments before they receive fake goods, they insist that they are genuine goods and refuse to compensate.

"At present, we are connected with more than 400 deceived consumers, and we are expected to cheat more than 1000 people nationwide, amounting to hundreds of thousands of people."

Taobao: returns are easy to compensate.

Consumers who buy fake shoes begin to appeal through Internet channels.

But the refund is hard to satisfy the customers.

According to the relevant regulations of Taobao, if you buy fake goods, you can "fake a penalty three".

In this regard, Taobao mall staff said that consumers must take out commodities for the identification of counterfeit products certification, in order to "fake a penalty three".

For consumers, it is very difficult to get such professional expertise, which undoubtedly hindered their way of safeguarding their rights.

Manufacturers: unwilling to identify for consumers

In order to get product identification, consumers have repeatedly contacted brand manufacturers, but they have repeatedly been "shut the door".

Unlike previous CASIO and Swiss Tissot, Nike, Adidas and other companies were ambiguous. They said they could not conduct product testing for individuals. They must submit relevant applications by the trade and Industry Bureau and the Quality Supervision Bureau.

The reporter only contacted Nike, Adidas and Nike's customer service center, Miss Zhuang, told the IT times that they had no law enforcement power against counterfeit goods.

"Nike only accepts products sold by stores and official websites, and verifies its authenticity.

As for the identification of other products, we must go through the process of industry and commerce departments or quality supervision departments, and they must take the lead in combating sales and holidays.

Miss Wang, the intellectual property center of Adidas headquarters in Shanghai, holds the same view.

"In addition to the official flagship store, there are no qualifications to sell Adidas products online, and the 85%~90% on the Internet is fake.

If consumers buy fake products on the Internet, they will be identified. We are really busy.

The process will be accepted by the government departments, and will still be pferred to us.

Industry and Commerce Bureau: only listen to thunder but no rain.

According to manufacturers, consumers also turn to

In December 1st, Hunan Yiyang trade and Industry Bureau staff said they would follow up the matter and asked the seller to report to the industry and Commerce Bureau, but thereafter no news was heard.

Dongguan Wanjiang industrial and commercial sub Bureau initially told reporters that it could not find the shipping address of the company and could not accept it, and later said that the company was not within their jurisdiction.

Mr. Pan, the Binjiang sub Bureau of Zhejiang, replied that there will be contacts between the relevant personnel and consumers. Recently, Taobao has a lot of problems. They do not have enough manpower and need a little time.

As of press release, consumers are still waiting anxiously.