Dongguan Houjie Accelerates The Establishment Of World Footwear Base

From the third (2011) world footwear industry development forum, Dongguan Houjie, which has just concluded, learned that in order to speed up the development of industrial brand building, deepen the implementation of brand driving strategy, and actively cultivate and develop enterprise brand, regional brand and industry IC, Dongguan Houjie will strive to become the world's shoe research and development trade capital, the world shoe brand sourcing center and the world footwear industry (Asia) headquarters base.

Wan Zhuopei, mayor of Houjie Town, Dongguan, said footwear industry It is one of the three pillar industries of Houjie. It is also the upgrading demonstration zone of Guangdong's industrial clusters and the first batch of Dongguan's key supporting industrial clusters.

Wan Zhuopei said, at present, the sourcing place of shoe materials in the world is concentrated in Southeast Asia, and the main source of goods in Southeast Asia is from Dongguan Houjie. The government strives to cooperate with entrepreneurs in the next five years to cultivate 20 famous and famous brand enterprises at the national level and provincial level, and create 60 famous brand names. With the cooperation mode of "government drive, association promotion and enterprise linkage", we plan to build a public service innovation platform for the world shoe base.

It is understood that there are 432 shoe making enterprises in the industry. footwear industry There are more than 800 manufacturing enterprises, including leather, shoe machine, shoe material, hardware and so on, with 144 thousand employees. The annual output of shoes is 520 million pairs, accounting for 4.8% of the world footwear output, with an annual output value of 20 billion 720 million yuan, accounting for 59.6% of the total industrial output value of the whole town. In 2010, Houjie shoes export value occupied 1/4 share of Guangdong Province, and was known as the world shoe factory. In addition, the brand of Houjie shoe industry has great influence. It has undertaken nearly 30 world famous shoe craft production such as WAL-MART and Dupont. It has guided local private shoe enterprises to cultivate 35 famous domestic brands such as Di Bao, O, and women, and 5 shoe companies have been awarded top 100 enterprises in leather shoes industry of Guangdong province.

At present, 180 shoe enterprises in Houjie have set up R & D institutions, of which 7 are open service R & D centers. In 2010, we completed 120 technological innovation and transformation projects, and completed 48 transformation projects. There are 6 shoe market and 12 shoe materials market. They have 1 kinds of shoes, such as Liao, Chen, electronic shoes, business, trade and leather. yield The 4 Trade Street has attracted more than 800 domestic and foreign shoe traders including the United States, Brazil, Japan and other domestic and foreign shoe manufacturers, and has engaged in more than 800 leather and raw materials distribution enterprises, engaging in footwear trade more than 700, and shoes and shoes trading accounts for 56% of the total in Guangdong.