Clothing Stores: Lucrative But Not Easy To Survive

The threshold for clothing shops is relatively low, and there is no need for technology, as long as there are capital You can intervene, so people joining the clothing monopoly dealers are always in flux. Under the fierce market competition, clothing The survival of the store is not so easy. At present, almost every week, some clothing stores are transferring and closing, and there are many new clothing stores open.

The clothing brand monopoly is the most popular clothing sales mode in recent years, so long as join the clothing chain to join. enterprise From the store site selection, shop decoration and layout, to shop staff training and promotion means, all are provided by the headquarters, and do not need to spend too much energy in the operation. The main clothing business areas such as Town God's Temple walking street, Tianyi Square and Kai Ming Street are currently playing the leading role in brand clothing stores.

Monthly income three thousand or four thousand yuan

According to the insiders, the gross profit margin of brand clothing is generally over 40%, and the investment in a clothing store is between 100 thousand and 200 thousand yuan. Miss Chen Hong (a pseudonym) opened a small clothing store in liberated South Road. The customers were fashionable women between 20 and 30 years old. She told reporters that the store was about 30 square meters, and the total investment of the shop was 120 thousand yuan, including 25 thousand yuan for the transfer of the store, 45 thousand yuan for the annual rent, 20 thousand yuan for the first payment, 10 thousand yuan for decoration, 10 thousand yuan for brand joining, and 10 thousand yuan for mobile capital and other businesses.

According to three years, the shop decoration and transfer fees are about 12 thousand yuan per year, plus 20 thousand salaries for two salesmen, 7000 yuan for electricity and telephone charges, 10 thousand yuan for management fees, 10 thousand yuan for taxes, 11 thousand yuan for other expenses, and 60 thousand yuan for annual expenses. The annual turnover is about 200 thousand yuan, according to the gross profit margin of its brand 50%, the annual profit is about 40 thousand yuan.

According to Chen Hong, because of the unique style of brand clothing, the store has a batch of regular customers over the past year, and the monthly income of business is five thousand or six thousand yuan.

Franchised stores are not easy to survive

Compared with Chen Hong, Fang Xiang, who is chosen by the shop in Tianyi Square, is not so profitable. What she did was a mainstream brand of women's clothing in China. Her business seemed quite prosperous. But because of the large investment and high rents, the investment in the 200 thousand yuan year was only 20 thousand yuan, and it did not include risks such as inventory, depreciation, return and so on.

In fact, there are a lot of similar clothing stores. The reporter found that many small and medium brand clothing stores in our city are now doing business in a dismal way. The reason is that in recent years, the rent of urban commercial shops has increased rapidly, and the cost of opening stores has been increasing. On the other hand, shopping malls frequently promote sales of 40 percent off or 30 percent off, which has a direct impact on clothing stores, especially in the Golden Holidays of clothing consumption. Quite a portion of the popularity of consumption is attracted by shopping malls.

Selling clothes is very important.

Mr. Li has been in the Ningbo apparel industry for more than three years. Now he owns two clothing stores, and has sales counters in Yintai and two hundred. Because he has been dealing with clothing for a long time, Mr. Li has a certain reputation in the industry. He believes that in the traditional industries such as clothing, operators must be savvy first and have a certain grasp of the fashion trend of the garment industry.

Secondly, the choice of road sections is very important. With the concentrated development of the urban business circles and shopping centers, the commercial areas of clothing are becoming more and more concentrated. Generally speaking, it is more appropriate to open a boutique to choose a clothing street with large flow volume. However, these places also have a very fatal point, that is, the rent is high, the clothing is identical, and it is difficult to highlight the characteristics. Of course, operators can also choose to open clothing stores in less prosperous places, but the interior decoration should be on the top, the operation should be distinctive, and the rent saved will be used to advertise and enhance the popularity. This will achieve unexpected results.

Besides, operators should learn how to talk with different customers, how to quickly feel customers' shopping psychology and how to sell clothes successfully.

Finally, Mr. Li warned investors that clothing business should be practical and not just interest.