Thermal Underwear, "High Tech" Brand, Exaggerated Publicity.

2011/12/12 16:48:00 25

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Thermal Underwear Technology Shanghai Knitted Underwear Industry Association

The temperature dropped suddenly and Hushang.

Thermal Underwear

Sales began to heat up.

In order to attract consumers, merchants played the "high-tech" brand in the publicity process.

Industry experts remind that many

brand

It is possible to replace the material name with the product name on the material label, exaggerate the publicity, steal the concept, and not be attracted by the gimmick on the underwear when buying underwear. Recognize the material and understand the various indexes such as heat preservation rate and air permeability.

Recently, the reporter came to a large shopping mall on Hongmei Road, and saw that the thermal underwear had been placed in an obvious promotion position by businessmen. Many kinds of fabrics such as bamboo charcoal plush, seamless bamboo fiber, regenerated fiber, gold velvet, Australian pearl velvet, supreme Sufu and so on were also dazzling.

In some online stores, thermal underwear has been playing the "high-tech" brand, known as beauty body skin care, sterilization and deodorization, the effect is amazing.

Shanghai knitted underwear industry association

Director Qian Xiaoping said, according to the national standard, there are 28 kinds of chemical fibers used for textile, commonly used acrylic, polyester, spandex, modal fiber and so on. If the names of the labels on the labels are beyond these 28, they may be playing with new names, or even changing the concept of fooling consumers.