Small And Medium-Sized Shoe Enterprises Promote Credit Building &Nbsp; Build Market Harmony.

Confucius said, "no faith, no knowledge of it." honesty is not only a rule of life, but also a business.

Under the background of market economy, integrity is the first step for enterprises to step out of the market, especially in brands.

For shoe companies, if they want to remain invincible in the tide of economy, they need to meet the challenges of the market with the spirit of honesty.

We should not blindly pursue the maximization of interests and ignore the importance of integrity. Footwear enterprises should consolidate the quality foundation in accordance with the market economy, not only the interest economy, but also the essence of the reputation economy, take integrity as the principle of business competition, and base on excellent quality, only in this way can we achieve stable and healthy development of enterprises.

Ten years of integrity boosted Wenzhou shoe industry

As China gradually enters the era of credit economy, more and more attention has been paid to the issue of credibility.

In June 6, 2002, as the "big household of China's shoemaking", the Wenzhou Committee held a mobilization meeting of "credit Wenzhou" construction, calling on the whole city to take positive actions to build the "credit Wenzhou" gold card.

In the same year, the Standing Committee of the Wenzhou Municipal People's Congress passed the resolution and formally classified August 8th as the "good faith day" of Wenzhou.

In August 8, 2011, Wenzhou had ushered in Tenth "good faith days".

It is precisely these ten years of exploration that make Wenzhou more and more clear in the market economy. Wenzhou people know that credit is the inherent requirement and essential attribute of the modern market economy, and a perfect social credit system is a basic system of the market economy.

Without honesty, there can be no good market order, no perfect market economy system, and no real harmonious and friendly social atmosphere.

In fierce market competition and regional competition, credit is productivity and competitiveness.

Improving "Three Guarantees" to retain consumers

In recent years, the current situation of footwear after-sales service in China is worrying. Because the after-sales service is not in place, the products are not sold well, and even the brand "bankruptcy" is common.

We know that if we win the market, if we neglect the quality and after-sales service of our products, we will inevitably affect the brand image.

So, it is very important for shoe enterprises to do well in after-sale service.

Among them, the key is the change of concept.

Many shoe companies still remain in the traditional concept, but simply carry out a series of activities around the product.

In the competitive market environment, brand shoes enterprises should not only use their mind to do terminal sales, but also convey the information of products to consumers.

At the same time, the shoe enterprises should improve the overall level of services, so that consumers can not only enjoy the "God" service feeling in the guidance and process tracking before sale, but also have to actively face consumers in after-sale services, so that after-sales service has always been a forgotten corner.

In order to win the consumers' affirmation and praise, the shoe enterprises must give consumers the service care from the brand, so that the brand can be improved and the word of mouth of consumers will accumulate more potential customer resources for the brand.

If product quality problems can not be effectively eliminated, the loss will not only be the trust of consumers, but will also be the great development of a company tomorrow.

Consumers can not accept the idea of "first slap the palm and then give sugar". How to eliminate the quality problem on the production line and establish a good reputation for product quality is worth thinking carefully.

Good faith requires all sectors of society to persist in unremitting efforts for a long time, and all enterprises, including shoe companies, should shoulder the burden of conscience and responsibility consciously. They promise to regard the interests of consumers as the life of enterprises, push forward their integrity building firmly, and work hard for the construction of a fair, healthy, harmonious and stable market economy environment. From entrepreneurs to industry associations, on the road of promoting credit construction, we need action of all the people and action of the whole city.

In the future, China's footwear industry will take honesty as its core, build more credible and prestige enterprises, and train more high-quality citizens to promote government pformation, economic pformation and social pformation.