Shoes And Clothing Enterprises Will Be More And More Difficult.

2007-09-29, Shanghai Nanjing East Road Metersbonwe brand more than 9000 square meters flagship store is about to open!

The flagship store of more than 600 square meters of wedding bird clothing is on the way to Wenzhou District Government Street.

2007-06-22, the flagship store of AOKANG group is open to trial in the B area of the two floor of Shanghai international shoe city, and the business area of the flagship store is nearly 2000 square meters in Shanghai.

2007-9-22, Kangnai's flagship store, which has an area of 500 square meters, is unveiled in Shaoxing, Zhejiang.

There are many other examples.

A few years ago, people in the industry suggested that the pressure of domestic brand competition would increase if international brands entered the Chinese market.

In the face of the coming of the era of shoe and clothing stores, many shoe and clothing enterprises continue to shout at several marketing From EMKT.com.cn summit of the year: this trend will bring many risks and challenges to the footwear industry. We must prepare for them.

Opportunities are always left to the prepared enterprises. A few years ago, many first-line brands were ready to deal with the trend of this hypermarket, such as the famous brand space of AOKANG group in recent years, the Red Dragonfly Group Integration store, the flagship store of Kangnai group and so on.

At present, there is a large number of chain stores in the domestic market, and the sales area is relatively large. Generally speaking, a few main brands are the main ones, and other small and medium sized brands are appropriately supplemented to enrich product categories, such as the "shoe city" created by Li Zhongwen, who was once brilliant for a while. In recent years, the "Prince shoe city", which was once known as "Hubei city, Henan Province", is a typical case of chain shoe city. Although the shoe city has many setbacks or other problems in its operation, they also play a role in promoting the footwear industry at the terminal.

At the time of "SARS", I also worked in a women's shoes brand of a large group company, and helped to open a woman's shoes and shoes in a downtown area. The shoe bar provided a pleasant rest for consumers to use for leisure. At that time, I felt the personalized enjoyment and service brought to consumers by the big sale place.

It is reported that Kangnai has so far the largest flagship store, the store has a special area to receive customers and display brands, and the other area is the main store, so that all products of the company's products are located (business shoes, classic shoes, fashion shoes, leather goods, clothing, clothing and so on).

Nowadays, the shoe and clothing stores offer leisure areas for consumers: various personalities, game areas, chat areas, Internet access areas, tea drinking areas, fashion magazines, and corporate culture areas.

It can enjoy a different sense of beauty in Metersbonwe's flagship.

What are the advantages of shoes and clothing stores?

The industry believes that shoe clothing stores can enhance the competitiveness of the brand and release the value of the brand.

The hypermarket can better spread the brand image and reduce the management cost as a whole.

The hypermarket provides a shopping environment for human consumption.

There are many types of stores and customers have large choices.

And so on.

In view of this, small and medium-sized footwear enterprises, from the terminal display and consumption environment, brand resources are significantly weaker than the big brand enterprises, which makes a single small and medium-sized shoe and clothing enterprises can not compete with the shoe and clothing stores in the short term, the size of the enterprise will be more and more obvious.

With the updating of the concept of consumer demand, shoes and clothing stores can meet the individual needs of consumers. This trend will lead to the arrival of a new consumption era.

At the same time, some small and medium-sized shoe enterprises, the challenge to the big brands, it is more and more difficult to make a big fight, and even the survival of enterprises will be challenged. Small and medium-sized shoe and clothing enterprises must realize the combination of strong and powerful enterprises and realize the integration and distribution of resources, thus resisting the risks brought by the market.

With the arrival of the hypermarket, the new round of integration of shoes and clothing industry and industry reshuffle will not be far away.