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    Thousands Of Gold Is Hard To Find. Talent Shortage Of Chinese Women's Shoes

    2007/12/22 0:00:00 10676

    Women's Shoes

    It is not easy to hire an excellent shoe designer with tens of thousands of yuan annual salary in Chengdu, which is called "the city of women's shoes in China". Chengdu shoe design talent heavy gold hard to find, has become a consensus of the footwear industry in Chengdu. Chengdu shoe enterprises should create their own brands. If Chengdu women shoes go to the world, they must have a group of excellent design talents with international standards. This is a pressing matter for the booming Chengdu shoe industry. Compared with other shoe industry bases such as Guangdong and Wenzhou, the cultivation of designer talents is lagging behind in Chengdu. "If there is a school in Chengdu that can train women shoes designers and other shoemaking talents badly," this is not only the appeal of the boss of Chengdu shoe enterprises, but also the desire of many shoe designers. Liu Zemin, the shoe designer of Dun Lu Shoes Co., Ltd., told reporters that he had been working on shoes for more than 7 years. Now the annual salary has reached about 200000 yuan. However, in the face of the rapid development of Chengdu footwear industry, facing the promotion of the Chinese women's shoes in the international arena, he increasingly feels that there is an invisible pressure on her shoulders. This pressure is how to take out the first-class women's shoes style and win glory for the Chinese women's shoes. According to Liu Zemin, in the 90s of last century, only a junior high school diploma, he set foot in the shoemaking industry, and moved to Guizhou, Kunming and other places, started from Pu Gong, and did not change to other people to learn design after arriving in Chengdu. But difficulties also follow. Without school training, he studied with his master for a whole year. A year later, he designs independently, but his works can never be satisfied or seldom adopted. "I think I made the right choice. But at that time, I felt that my knowledge was not enough. After all, I only read junior high school. If Chengdu had a good school for women's shoes design, I really wanted to improve it again. Now Liu Zemin has dozens of women shoes and shoe designs in every quarter, and the shoes are basically approved by shoe buyers. Even so, he has always wanted to "go to school to improve", but in Chengdu, his idea has never been fulfilled. According to the press survey, in the footwear industry of Chengdu, designers like Liu Zemin who are eager to improve their skills in shoe design schools are not rare. Over the years, the design of footwear products in Chengdu has been in the stage of imitation. The weakness of competitiveness, such as brand attractiveness, design and development capabilities and market potential, has made Chengdu women's shoes only compete at a low level for a long time. To change this situation, we must create a professional team of local designers. Enterprises are hard to design talents with high salary, and the shortage of design talents in Chengdu shoes makes many bosses of shoes enterprises suffer from headaches. Some bosses have no choice but to hire designer or go directly to the field to find talents. However, there are not many schools that can provide counterparts in the country, so many bosses simply go to the coastal areas to dig for people. The boss of a Chengdu enterprise told reporters that in the Chengdu international procurement Festival, Chengdu shoes and Italy, Spain and other countries shoes appeared at the same time. The most important thing is that our shoes lack their own things, and the traces of imitation are too heavy. He hoped that Chengdu designers could shorten the gap with others. "In the past, the impact of Chengdu footwear industry abroad was too small, but now it is different. We must do a lot of improvement so that we can keep pace with the development." It is reported that the basic salary of shoe designer in Chengdu is about 4000~10000 yuan a month, and there is also a commission. It is quite normal for a designer who has a good level to get $2.3 million a year. The average worker who works on the line is about 1200 yuan a month, and the skilled worker can earn more. Such a big wage gap has led many shoemaker workers to design. Even so, the high level women shoes designers in Chengdu shoes companies are still too few. They shouted that the departments concerned should make great efforts to develop women's shoes industry in Chengdu, so that colleges and universities could create more shoe making talents such as designers needed by shoe companies. Design talents are the foundation for the development of footwear industry. In the face of the current situation of Chengdu shoe designers, especially women shoes designers, experts believe that with the development of Chengdu women's shoes and the growth of enterprises, the demand for Chengdu is very large. The problem is that many of the designers of Chengdu shoes are still at the level of master apprentice, which is far from the level of international R & D. It is understood that at present, the designers of the same shoemaking enterprises generally come from three aspects: the interior of enterprises, such as the designers trained by enterprises such as Liu Zemin, the two is the colleges and the three is the external ones. In recent two years, women's shoes designers are also increasing, but at a slower pace. However, some enterprises in Chengdu have been linked with professional institutions in other fields for a long time, conveying design talents regularly. In spite of the promotion of the strategy of moving east shoes to the west, it may take three to five years for the Chengdu footwear design talent team to make a bigger change. The biggest desire of some shoe companies is that Chengdu has a school with a large number of shoe - making talents, and there are three high - grade shoes in high school. Chengdu's professional colleges and universities have to consider the results of the school's overall consideration for the size and direction of the training of the relevant personnel in the footwear industry. Experts admit that at the moment, Chengdu's shoe designers have to create a relatively relaxed environment for designers in addition to their own awareness needs to break through. It is understood that some enterprises are increasingly demanding on the quality of designers, and some enterprises have also formulated the "designer responsibility system". From the responsibility of product design to the production of products, the designer's responsibility is completed. This undoubtedly creates great pressure on designers and directly influences designers' creative thinking in product design and development. It is understood that some large scale shoemaking enterprises in Wenzhou have design and R & D centers, which are relatively standardized, and the designers' experience and overall quality are relatively high. For the time being, most shoe companies in Chengdu are still in the production mode of OEM for others. Most enterprises do not have their own design and R & D centers, and some even lack professional designers. Therefore, if women's shoes in Chengdu want to go to the high-end market, they must first create their own brands, and the key to creating the brand is to have their own designers.
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