Towards The Fashion Capital &Nbsp; Guangzhou Clothing Industry Has Great Potential.

Guangzhou Towards fashion capital It has a solid historical foundation. The reform and opening up in the late 70s of last century made a spring breeze blows green inside and outside Guangzhou. Guangzhou's dressing concept took the lead in changing the "three old pieces" and south of the Five Ridges's dress and clothing utilization. Be richly endowed by nature The geographical advantages and learning from Hong Kong and Taiwan have prompted the south of the Five Ridges garment industry to take the lead in the whole country and get unprecedented prosperity. Gao Di street, watch Green Road clothing street, Huanghua light night market and so on are well known all over the country. Leading fashion trend 。 Guangzhou clothing has become the pronoun of "national fashion".

Guangzhou's march towards fashion capital has a perfect realistic foundation. Today, Guangzhou is still the kaleidoscope of China's clothing market. The thirteen industries, the railway station, Shahe, Zhongda cloth market, upper and lower nine, Beijing Road, Tianhe City and other famous business circles are among the top leading industries. Over the years, half of China's top 10 fashion designers have come from the cultivation of soil in Guangzhou. Fashion is not limited to clothing, but in Guangzhou, besides fashion, leather goods, cosmetics, jewelry and other fashion industries are highly developed. colony 。

Guangzhou's trend towards fashion capital is also the necessity of future development. When China joined the WTO in December 11, 2001, China formally took part in international competition, the door became more and more open, and the market and brand form became more and more diversified and personalized, and international capital broke in. No matter the large brands abroad or the two or three stream brand took only a huge amount of capital and a LOGO, the layout of the first and second tier cities was completed by using China's raw materials, human resources, logistics resources and huge market, and gradually penetrated into the three or four line cities. In such a situation, in order to realize the spanformation from "big clothing country" to "strong clothing country", the spanformation of China's garment industry from "manufacturing" to "creating" is imperative. Guangzhou's fashion oriented city is the specific goal of Guangzhou's "fashion power".

"Clothing brand alliance" sounded the sound of aggregation

Last year, the establishment of the Guangzhou clothing brand alliance sings the voice of the era of "serving the whole world and making China smart". This year, the second Guangzhou dress culture week carries the ardent hope of the leaders of the country and sends out the general mobilization of "Guangzhou is heading towards the fashion capital", hoping to become another amazing sight of Guangzhou costumes to the whole country after the reform and opening up. As Jia Lifeng, an associate professor of Guangdong University of Technology, said, Guangzhou people have the spirit of "dare to take the lead in the world" and "tolerate and accumulate". Guangzhou has rich science and technology and design resources. It has the advantages of talents and technological reserves gathered by universities and scientific research units, and has a business market that radiates the whole country and even the world. In the current nationwide industrial restructuring, the Guangzhou and the city governments attach great importance to creative industries, and constantly introduce policies to vigorously promote the development of creative design. Guangzhou's city name cards will be brighter and brighter. {page_break}

Guangzhou can become "the fashion capital of parity".

At present, there are five fashion capitals in Paris, Milan, London, New York, Tokyo and so on. The world's sixth big fashion cities have been in dispute for a long time. In China, Shanghai, Beijing and Guangzhou three have already been secretly competing. Then, what kind of fashion capital should Guangzhou rely on Hongkong and integrate its surrounding resources?

In the eyes of Wu Zhenghong, deputy director of the clothing art department of the textile and garment Institute of Guangzhou University, in fact, the maturity of every aspect of product development, design, production, distribution and resources in the fashion industry chain is stronger than Guangzhou's other "contending six" cities. More importantly, through the development of the 30 years of reform and opening up, Guangzhou garment industry has developed a huge stream clothing business circle which covers almost the whole city from the garment market of Gao Di street. This is a "heavy and heavy weapon" developed by Guangzhou's clothing industry and fashion industry.

She said that with the development of the policy of "changing cage and changing birds", with the establishment of many fast fashion brands before the Asian Games, Guangzhou has brought new development thinking to the local enterprises: Guangzhou, which has many resources such as purchasing, warehousing, spanportation, wholesale and retail, is fully capable of doing the most potential procurement, spanportation, order, wholesale and retail sectors of the so-called "6+1" theory. Guangdong's local brands have taken action, stand at the higher starting point of Commerce, industry and financial capital, and strive to compete in the second wave of brands. In this regard, the government should implement more guidance measures to support the listing of quality brands.

In addition, Guangzhou's fashion retailing is facing a wave of rapid expansion. Shopping centers have sprung up like mushrooms. There are more than 10 new shopping malls such as Tai Koo Hui, Wan Ling Hui, friendship West Tower (Guo Jin Dian), Gao de Di Plaza, Pearl River Sun Plaza and so on. NEW businesses will open on the eve of the Asian Games, and merchants will include many international brands such as Chanel, Dior and Armani. As a result, after the Asian Games, Guangzhou will form a high-end brand gathering center led by the Tianhe business circle and the wholesale procurement center headed by the Liuhua business circle. There are two large and medium-sized shopping centers, which embellish the overall pattern of the brand stores in the middle and small parts of the large and small stars, and become a multi-layer complete industrial ecosystem composed of different formats. Different brands can find their own positions in the industrial chain of the division and cooperation of the garment industry according to their own advantages, which are unique among all the major cities in the country.

In terms of software, Guangzhou is a city cultural community with both River culture and marine culture, open and inclusive, and diversified integration. People's clothing tends to be diversified and personalized. The creative garden industry, which has arisen in the surrounding areas of Guangzhou, has also promoted the fashion industry. For example, the TIT creative garden at the foot of Canton Tower is an open fashion park. There is no lack of fashion in the affinity to the people. At the same time, two days a fashion show density, greatly infected, promoted the surrounding fashion atmosphere. Everyone can think of himself as an equal member of the city.

Wu Zhenghong said that as a developing country, as well as a city that is making efforts to develop the fashion industry, what is currently being chosen is to get the meager development opportunities from the downstream industry chain by combining the existing resources and the global economic integration structure. Then, in the process of OEM cooperation, we can enhance the capability of manufacturing the international standard products. To some extent, the brand building of the Liuhua clothing trade circle has evolved into a business mode of "fashion design, manufacture and sale" with "differentiation" and "trademark". It has actively embedded in the global apparel supply chain system, reduced the procurement and marketing costs, and established a fast response garment supply chain management, giving full play to the status and role of the "suppliers" and "service providers" of the Liuhua clothing business circle. At the same time, with the help of the power of clothing colleges, young designers and technicians are quickly integrated into the system, thus establishing a fast parity fashion industry system on the basis of huge industry support.

The whole Liuhua business circle is a huge super parity ZARA. The clothing trade circle developed by the logistics wholesale terminal will carry out the "CheapChic" to the end, or develop into a new term "StationFashion" to spanform the sales market to the fashion center, and promote Guangzhou to become a "cheap fashion capital" that is closely related to the whole ball fashion industry.

August is a good harvest season. In Guangzhou TIT international garment Innovation Park, the Guangzhou apparel industry is waiting for the leader of the country. In the design area, exhibition hall and fashion publishing center of the creative park, the leaders of the state have an in-depth conversation with the head of the park, the fashion designer and the customers who come to order, asking about the planning of the park, clothing design and brand cultivation, and listening to the suggestions of the industry for the development of China's textile and garment industry. {page_break}

After detailed understanding, the state leaders earnestly urged the creative park to further strengthen the construction of the park, improve the service level, and provide a good platform for entrepreneurial development for creative enterprises and talents. He hoped that the enterprises in the park will give full play to their intellectual advantages and strive to create an internationally competitive Chinese clothing brand, and push China to move forward from a large garment manufacturing country to a garment manufacturing power.

Then how can the industry return the ardent hope of the leaders of the country? In November 23, 2011, the 2011 (second) Guangzhou dress culture week Summit Forum and the award presentation ceremony hosted by the Guangzhou daily and the Guangzhou garment industry chamber of commerce were held in Guangzhou. The representatives of enterprises, designers, experts and scholars jointly sounded the "Guangzhou's fashion capital" assembly.

Guangdong clothing enterprise's basic style is steadfast and easy to succeed.

At the second summit forum of Guangzhou fashion culture week in November 23rd, representatives of the conference expressed their suggestions on the action coordinates for Guangzhou's clothing brand in the new year.

Since the collapse of the first Domino of the western free economy by Lehman brothers in September 2008, the successive European debt crisis has made the capital leaders who are always proud of themselves be in a state of panic. Domestic inflation and monetary tightening have made the experts of Wenzhou white handed. It is believed that the new pattern of the new order will be formed after this round of ebb and flow.

Like the wave of past experience, the enterprises in Guangdong did not seem to be too much impact. I choose to believe that this is not a fluke. Guangdong has been able to move forward steadily, relying on the steadfast, courteous and thick accumulation as always, believing that Guangdong's clothing enterprises must go farther and stronger.

The most familiar and close example is Jobs and his apple. The success of apple is far more than the first place of brand value. It is the power of "trust" that other brands can not replace. Jobs tells a story of pursuit of faith and ideal with his extremely wonderful life. "The only way to achieve great success is to love your business".

The same is true of some clothing brands in Thailand. In Bangkok's Siam DiscoveryCenter shopping mall, a lot of local brands build their ideals. They insist on their own style. Whether they are strong or not is not what they care about. They only care if they like and understand their intentions. However, many of them have gained considerable popularity in the world. These are good examples.

Guangdong garment industry has a unique foundation, coupled with the rising value of the country, believing that we can achieve the good wishes of Guangdong's fashion capital if we can clear our hearts and make a clear step in the future.