Shanghai Style Fashion Design Breaking Through Overseas

The reporter learned yesterday that seven days, an international designer brand clothing integrated store, will open a Chinese designer integrated store in laofoye, Paris and Tuscany, Italy. At that time, seven days will Europe Consumers show the strength of Shanghai fashion design, and build a stage for domestic fashion designers to enter the international market.

Textile and clothing industry was once a landmark traditional industry in Shanghai, known as "mother industry". However, among the top 30 clothing enterprises in the latest Hurun ranking, Fujian and Zhejiang account for half of the total, while Shanghai is only shortlisted by Meibang. It is understood that Meibang moved from Wenzhou to Shanghai in 2004. In developed countries such as Europe and the United States, clothing industry almost represents urban creative industry. Shanghai can not be absent from the development of creative industry. Shanghai has a natural trend of fashion and creativity. Zhang Longjiang, chairman of sevendays, said that the future of Shanghai's clothing industry should be a low-carbon, environmental protection and intelligence intensive design industry. Therefore, we should create a platform and environment to encourage designers to create their own studio brand.

It is understood that seven days and Zegna have be similar All of them start with fabric design, R & D and production, covering the upstream chain of garment production. Different from Zegna, after making certain achievements in the fabric market, seven days first considers not the design and production in the middle reaches of the clothing industry, but the downstream of the industry, that is, the channel. Zhang Jianglong said that for many independent designers, the most difficult thing is not the lack of creativity, but the construction of sales channels. High shop rents and management costs have become a "high wall" for independent fashion designers. Based on its core competitiveness in fabric design, R & D and production, seven days has set up more than 20 independent stores in Shanghai, Beijing and other major business districts. Each store is named after seven days. What it sells is a contracted independent clothing designer brand. It is reported that sevendays has contacted more than 300 different designer studios and brands since its establishment, direct We have provided services for more than 100 designers.