Luxury Website: VVC Looks Good At Bubbles

Why?

Faced with these problems, the above said, in fact, there are mainly two purchasing modes for luxury electric providers: purchasing and purchasing.

The main way of purchasing is to buy people from abroad. Purchasing agents usually take orders or purchases on brand websites.

It is understood that there are risks in these two ways. Consumers should purchase in line with the principle of "online shopping is risky and should be cautious".

The risk of purchasing is that the goods purchased by the purchasing agent may be outdated and cleared products abroad, and there may be minor defects.

The number of such products purchased is small, the cycle is unstable, and the merchandise is not well sold.

What's more, because of the unknown origin, some consumers have bought them directly from the website.

Insiders said that in fact, most of the luxury goods sold by e-commerce platform are unknown.

Many international luxury brands are very cautious about Internet sales. They can not be authorized to give the third party network platform. Many commodities are purchased from abroad when foreign prices are being cleared. The online shopping platform does not have authorization certificates and customs declarations.

Venture capitalists

Because of the trust crisis and the risk of online shopping, most consumers choose to "listen more and see more". Generally speaking, they rely on friends to introduce their own experience, and choose the products that are relatively trustworthy.

Because of the increasing purchasing power and the increasing demand, luxury websites are becoming more and more popular, and the venture capital industry is also increasingly optimistic about this field.

However, industry experts believe that in the condition that the domestic luxury electric business is not mature enough, a large number of VC inputs have made the bubble of the luxury website industry looming.

Statistics show that, from the end of last year, the venture capital industry has launched a wave of investment in luxury websites.

Angel investor Lei Jun and Disney's VC institution Si Wei investment and Xing Xing venture capital have invested tens of millions of dollars, known as the largest luxury goods sale website in China.

And DCM and Sequoia Capital 20 million US dollars, venture capital is injected into vip.com, which has just completed 3rd anniversary of the luxury Operation website.

Also known as the three year old luxury goods company, Xiu Xiu net has recently announced that it has won $20 million from international venture capital firm Kai Peng Hua Ying.

Professionals believe that in the past two or three years, China's luxury e-business website showed a "barbaric growth" trend, and the large-scale involvement of venture capital intensified this trend.

At the same time, as more and more consumers choose to buy regular brands directly from Hong Kong or Macau or abroad, and the Ministry of Commerce has repeatedly claimed that measures should be taken to allow people to consume luxury goods in China, the promised difference will gradually shrink, and the survival space of the e-business platform relying on purchasing mode may be smaller and smaller.

Recently, Hohhot net, one of the ten luxury websites in China, has been exposed to "wage arrears and 90% employees have resigned".

This incident has aroused widespread concern in the industry and reflects the fact that luxury websites in China are growing fast but not mature.

Insiders pointed out that the "pformation" of luxury websites is imminent, and the way to purchase products should be more formal, and examine their operation from the trust level of consumers.

At present, some luxury shopping networks in the world are very popular. The most successful top selling network in Europe is also building the same website in China. This shows that there are still opportunities for such websites. The key is how to grasp the operation and purchase channels of the website itself.