Leather Goods Enterprise Gold Mining E-Commerce &Nbsp; Brand As Domestic Watershed

According to statistics, 2011Q3 e-commerce in China

Central luggage and leather shoes service platform settled in Hefei

On the morning of November 27th, the 1st anniversary celebration of the Anhui bags and leather goods association and the Anhui provincial (International) luggage and leather goods service center platform promotion conference were held in Hefei. Wang Heling, vice chairman of the Anhui provincial CPPCC National Committee, was present. The China Leather Association, the Guangdong leather goods industry association and other well-known national guild associations and more than 500 from the provincial and overseas luggage and leather enterprises attended the meeting.

According to Xie Enwang, President of Anhui suitcase leather association, as of the end of 2010, Anhui province bags of leather goods and leather goods enterprises reached more than 3000. With the promotion of industrial pfer in Anhui river city belt, the enterprises in Anhui every year will increase by about 300.

As a fast developing province of luggage and suitcase industry, Anhui lacks a professional market for the upstream products of luggage and bags, which seriously restricts the market competitiveness of the industry.

To this end, Anhui luggage and Leather Association integrates the resources of the province's industry and famous industry associations, sets up the upstream and downstream enterprises of the industrial chain, builds the service center of leather goods and footwear in the central luggage and bags, and sets up the Anhui (International) luggage and leather goods Service Center, so as to enhance the vitality of the industry.

Brand becomes the watershed of domestic sales

In e-commerce, a new battlefield without smoke, the brand is still the watershed for leather goods enterprises to dig gold.

Whether it is Shiling or other parts of the country or leather industry, we must take the road of brand and make the brand better, stronger and bigger.

Shiling has been dominated by processing and manufacturing. Although many well-known brand agent dealers have taken root in Shiling, Shiling has always lacked a large local brand with international influence.

Insiders told reporters: "a leather brand enterprise once worked in Shiling, and ended up losing about 32000000 Yuan.

Another big brand enterprise has been in Shiling for more than a year, and eventually failed to develop, moved to the town of people and then moved to the urban area of Guangzhou.

At present, there are many leather enterprises in Shiling Town, but few are devoted to brand research.

The leather industry will be more simple for the target customers. Any target for leather goods is different. For leather goods pricing, many of them are also the foundation brands. This is the case either wholesale LV or Gucci.

The price of raw materials is not very expensive in itself, but the long term accumulation of brands is naturally regarded as the endorsement of high-end fashion.

Therefore, the leather industry has to have such an idea to enter electronic commerce. Its brand is why people serve. The initial brand positioning can not be changed frequently. If the brand develops well, you can use the derivative brand to get another target audience.

With the strong rise of China's international status and the rapid development of the Internet in China, the status of China's products has been steadily improving, especially e-commerce has never been known gradually into the public's life.

From clothing to shoes and hats to daily necessities, the coverage of e-commerce has been involved in every corner of Chinese life.

Among them, an industry has to focus on it, that is, the leather industry representing the fashion quality life.

Leather products from the early and clothing mixed into one category, to today's unique, dazzling famous brands, dazzling, the rapid development of China's leather industry, it seems to tell people around the world: China has entered the era of rapid economic development, life has become the latest pursuit of people.