Shanghai Convention And Exhibition Industry Accelerates Branding Process &Nbsp, Speed Up By Innovation And Creativity.

Shanghai World Expo, which attracts worldwide attention, should be said to be an unprecedented event of innovation and creativity. The exhibition industry in Shanghai has made an irreplaceable position. contribution It has promoted the process of branding, and the brand is innovation. Originality Crystallization.

At the Shanghai Convention and Exhibition Forum held on the theme of "building creative cities and promoting exhibition innovation" held recently, Li Wuwei, vice chairman of the CPPCC National Committee, the father of China's creative industry, the famous British scholar and the father of the world's creative industry, and other well-known experts and scholars at home and abroad were invited to attend the meeting, and discussed the topic of "exhibition design innovation to promote the development of the exhibition industry", "planning elements and exhibition project innovation", "the development prospects of conferences and large-scale events" and other topics. "Li Wuwei,"

Participants considered that 2011 was the year of China's "opening 12th Five-Year". Innovation driven and spanformation development has become an unavoidable choice and an increasingly urgent task. As the leading industry of modern service industry, the exhibition industry is a unique cultural creative industry. It can achieve the functions of supply and demand communication, innovation and resource allocation through a wide range of high-density brand aggregation, and become the leader in the development of all sectors of the industry. innovate And the focus of creativity.

If Shanghai wants to build four centers and a modern socialist international metropolis, it is indeed necessary to raise the importance of innovation and creativity to the national economy and people's livelihood and future development. Previously, the United Nations Educational, scientific and Cultural Organization awarded the honorary title of "global creative city" and "international design capital" in Shanghai.

After the Shanghai World Expo, people's awareness of the exhibition industry has been further improved. The exhibition industry is playing an increasingly important role in the economic, social and cultural prosperity of Shanghai. Shanghai Convention and exhibition industry is looking forward to entering the first tier of World Conference and Exhibition early, and looking forward to the early completion of Shanghai's International Convention and Exhibition Center City.

Over the years, the exhibition industry in Shanghai has made a low-key endeavor. Its exhibition area, business efficiency, brand influence and market internationalization are among the best in the global cities. In 2010, despite the control of the Expo, the exhibition area still amounted to 8 million 40 thousand square meters, and the market grew by 11.2%. The rental rate of the exhibition hall was between 50% and 68%, which exceeded the average level of 25% and 35% internationally. According to the statistics in 2010, the exhibition area in Shanghai accounted for about 42.3% of the total area of the Yangtze River Delta in 2009. The exhibition area in the Yangtze River delta accounts for about 44.1% of the total area of the country.

The Yangtze River Delta is China's most important exhibition industry belt, and Shanghai is the leading city in the Yangtze River Delta Convention and exhibition industry belt. Shanghai Convention and exhibition industry should base itself on the Yangtze River Delta, face the whole country, look around the world, bring together domestic and foreign innovation and creative wisdom, take the concept of convention and exhibition as the guide, move towards culture, move towards art, continuously improve the ability of exhibition run, promote the overall level and professional quality of the industry, and promote the further healthy, rapid and sustainable development of MICE industry. The development and prosperity of Shanghai's Convention and exhibition industry will definitely promote the all-round development and prosperity of Shanghai, and even the Yangtze River Delta's economic, social and cultural construction.

As a university participating in the planning, preparation, and high-level invitation and reception services of the Shanghai Convention and Exhibition Forum, Shanghai Univer constantly promotes disciplinary development in accordance with its own advantages, serves the development strategy of major national and local needs, and the agreement between the Shanghai municipal government business committee and the Shanghai Exhibition Industry Association to establish a national convention and exhibition research base with the Shanghai Univer. The Shanghai Convention and Exhibition Research Institute is set up to build a frontier international open research platform, creating a new situation of cooperation between ministry and municipal government, cooperation between schools and enterprises, and cooperation between schools and enterprises, serving the construction of the national Convention and Exhibition Center, guiding the development of exhibition industry in Shanghai and even the whole country, and promoting the process of exhibition power and trade power.

This forum is a successful practice of the comprehensive cooperation between the exhibition industry and the industry university research institute. Shanghai Univer has a certain influence in the field of domestic exhibition research. The research team has been tested and has the responsibility to serve the prosperity of the exhibition industry in Shanghai, and has done something in the construction of Creative City, so as to further promote the innovation and development of exhibition discipline.