&Nbsp Will Be Built In 100 Exhibitions.

What kind of exhibition can be called a good exhibition? What impetus does the exhibition play for the industry? The upcoming China's needle cotton trade fair (hereinafter referred to as "China needle Association") is approaching the last 100 years. It has witnessed the development of China's textile economy and has become a unique culture -- fashion trade.

Display as a home textile enterprise

It is the enlightenment and the future.

If we look at the growth track of the exhibition economy from the past of China's textile industry, it should be the initiator and pioneer, and it will play an important role in boosting the textile economy.

As one of the oldest and most popular brands in the textile and garment industry, Chinese textiles shoulder the responsibility of the pition from planned economy to market economy in China's textile industry. It has witnessed the process of textile brand from unknown to prestigious, opening the path of textile trade from autism to opening.

It can be said that the needle will be closely related to the growth of the brand, in its continuous commercial exploration, the constant foothold based on the promotion of the outstanding achievements of the enterprise, in the history of China's exhibition industry in the history of writing a rich and heavy color.

China needle association is a professional event with a long history, large scale and strong influence in the domestic underwear and home textiles industry.

It originated in the planned economy period of the 50s of last century. It is sponsored by the China Textile Business Association, supported by the Ministry of Commerce, and has been working with dozens of professional media and has extensive foundation and good reputation in the industry. In the eyes of many enterprises, the needle will play a decisive role.

After all, this is an exhibition that has been held for the more than 90 time. Whether it is underwear brand or home textile brand, it has developed in the early stage by relying on needle sales channels.

Through many years of exhibition, today's China needle association has become a brand exhibition, more professional and more yuan, the same is to help enterprises expand the channel as the primary task, always focus on the "business" word writing mission.

As Yu Yuenan, director of the Chinese Acupuncture Association, said, this year's exhibition is a relatively important year in the history of the Chinese Acupuncture Association. The Chinese acupuncture will be divided into two parts. This is also the process from quantitative change to qualitative change after the exhibition has developed to a certain extent.

The needle cotton trade fair is only a historical term. With the development of market economy, it is necessary to innovate.

Advance with the times and split into two exhibitions

When it comes to reform and innovation, the most important thing is to see how we change and how to keep pace with the times. In addition to driving and influencing the external environment, the most important thing is to turn ourselves into a leader.

After the accumulation and accumulation of history, the needle will inevitably begin to fission energy.

This fission is consistent with the requirements of the times and develops towards a more professional direction.

However, the attentive and meticulous service of the exhibition organizers will not change and the popularity of the exhibition will not change. It will only allow exhibitors to choose their own exhibitions more professionally, and make the professional audience more targeted in the process of watching exhibitions.

In 2012, the ninety-fourth China Acupuncture Association will fission into two independent exhibitions: one is the China underwear fashion exhibition, mainly for knitwear and underwear, and the other is China home textile exhibition, which is mainly aimed at home textiles.

After adjustment, the direction of the middle needle will be clearer and the scope of the exhibition will be further expanded.

After the development of these years, there will be a big increase next year, from 3 museums to 4 pavilions, and the area will increase by 30%. This is also a very strong signal that the needle will continue to develop in a good direction.

In the layout of the exhibition hall, the E6 hall and the E7 hall are home textiles.

It includes bedding, home accessories, silk home textiles, towels, blankets, curtain fabrics, bedding fabrics, home textile accessories, home cooling products, etc. the N4 hall and N5 hall are underwear knitted apparel.

They include thermal underwear, seamless underwear, body sculpting underwear, household clothing, knitted garments, sportswear, T-Shirts, cashmere wool garments, silk clothing and accessories, bra, swimsuit, men's underwear, socks, children's knitted garments, maternity clothes, silk clothing, underwear and so on.

In the past few years, there has been a good communication between the needle industry and exhibitors. Many exhibitors hope that the exhibition will have some fresh blood to join, not only in the industry, but also in the hope that some people outside the industry can participate in the exhibition.

Next year's exhibition will also cooperate with the franchised network so that people from all walks of life can be recruited. This will be more conducive to the development of the exhibition and better service for exhibitors.

Next year's China needle will be more focused on the business field. WAL-MART, Carrefour and other large buyers and retailers will still be the top guests of the Chinese Acupuncture Association. They attach great importance to the communication with the relevant suppliers at the China Electronics Fair.

This is a kind of trust for the exhibition. They believe that the enterprises that can participate in the needle industry have certain strength. The needle shop will also carry out the initial screening for the enterprise, and help retailers to get the first pass.

Incubating brand to promote industrial upgrading

The process of urbanization has made people pay more attention to brand experience, and young and middle-aged have gradually become new consumers. Their consumption has the trend of fashion, branding and high-end.

Under this background, the importance of brand is becoming more and more obvious.

However, the oversupply of OEM by enterprises is not only a result of profits being occupied by brand owners and channel operators, but also the consequences of having no brand.

Therefore, the upgrading of textile industry is becoming more and more important, and the adjustment of industrial structure is imperative.

At present, China's textile industry has entered a stage of steady growth from the stage of rapid development. Under the heavy pressure of the industry, the previous mode of winning by quantity and cost has already encountered bottlenecks. The growth mode of textile industry will gradually change from quantity growth to quality benefit growth. Only by increasing the added value of products and building and enhancing brand image can enterprises go out of the stage of dressing for others.

China's textile industry has formed a good interaction with China's textile economy. From the perspective of structural adjustment, enterprises have gradually become the main body of the exhibition, and from the original single planning system to the exhibition of specialized companies, the commercialization operation has become the main concept of exhibition through the introduction of market competition mechanism.

The needle will directly push the textile factory to the first line of domestic sales, realize the pformation from export to domestic sales, and promote the brand awareness and industrial upgrading of textile products.

Since the needle industry has always been oriented towards domestic sales, all the elements of the enterprise's domestic sales can be found in the center.

At the same time, in order to meet the new challenges, China will constantly innovate itself, realize the synchronous development of home textiles and underwear, and increase the quantity and quality. It fits the international trend and the standard of first-class exhibition. The number, scale and content of the exhibitors will expand year by year, and the level will gradually improve.

Not only did it hatch a large number of well-known brands, such as Vico, Bo Yang, red beans, duo, Luo Lai and other old brands, but also boosted Shakespeare, Kasen, cat people and other new brands, becoming a true brand incubator, eventually forming a brand blossom situation.

Helping enterprises expand their channels to become the first to run exhibitions

In the process of docking market terminals, home textiles and underwear brands naturally need a "window" for connecting channels. As a three-dimensional marketing platform with strong and distinctive domestic trade, the needle will be the only choice to enhance the visibility and reputation of enterprises.

For exhibitors, the exhibition site provides a good opportunity for enterprises to conduct market research.

On the one hand, we can collect information about competitors, distributors and new and old customers in terms of products, prices and marketing strategies.

It can quickly and accurately understand the development status and trend of domestic and foreign industries and the inventions of new products, so as to provide the basis for enterprises to formulate the next development strategy.

On the other hand, if an enterprise is considering launching a new product or a new service, it can conduct on-site surveys to visitors in order to see whether it is consistent with the characteristics of the target market.

Enterprises can communicate directly with target customers in a very short time and send information to specific customers to get immediate response from customers.

Under normal circumstances, most well-known exhibitions attract media attention, so using media exposure can become an effective way for exhibitors to enhance their corporate image.

It can be seen that the increasingly mature exhibition industry has an increasingly penetrating effect on modern marketing, and many enterprises regard exhibition marketing as a sharp edge to expand the market.

Exhibition is the best platform for industry producers, distributors and traders to exchange, communicate and trade.

This professional exhibition will represent a microcosm of the industry. To some extent, it is even a market. Enterprises can establish and maintain customer relationship in the exhibition, and maintain the overall image of the enterprise in the market.

"The needle will be more and more practical and professional."

This is the evaluation given by exhibitors after the exhibition.

For textile enterprises participating in the exhibition, participating in the needle industry is not only a simple exhibition product, but a platform for participating in an international exchange.

The brand competition in the commercial market tells us that owning the market is more important than having a factory, and having a brand is especially important.

For enterprises that value brands, the needle should be the most important docking platform.

Attracting enterprises and buyers by word of mouth and effect

The future of many enterprises depends on its reputation in its customers. It is not just advertising that makes a brand sound.

In many areas, word of mouth publicity is a more powerful and lasting means of marketing.

The Chinese Acupuncture Association is an institution that spreads reputation almost by word of mouth. We seldom see its propaganda, but strangely, its reputation in the industry is very high.

This has made most of the industry curious about such an institution and its services.

Yu Yuenan, the director of the Chinese Acupuncture Association, is more realistic. The needle will go through so many years, and it is entirely relying on word of mouth to carry out marketing, reliable and effective results to impress customers.

Over the years, the needle industry has been serving more enterprises. Therefore, every year, we have made great efforts in the invitation of spectators, and have good cooperation with distributors and markets.

To tell you the truth, our investment efforts are not very big, nor do we do any promotion meetings. We rely on word of mouth publicity. After participating in the exhibition, enterprises can really feel the real effect, naturally communicate with their peers, so many enterprises are coming home by themselves.

Most of the exhibitors who participate in the needle industry are finished products, all have their own brands. Exhibitors come to the exhibition, and more importantly, want a brand effect to display their image, so enterprises will display products that can represent their own characteristics.

There is no shortage of beautiful and exquisite new products at the exhibition, and exhibitors are using these new products to increase the popularity of the booth to attract agents to join.

There is no doubt that good products are the most convincing brand names and the first card to show to the outside world.

Therefore, what kind of new products do the agents love? What kind of products conform to the aesthetic pursuit of the masses?

This is also a key point in the service of the Chinese Acupuncture Association, namely, in-depth understanding of the industry, understanding of the industry, and understanding of the market.

Not only that, the needle also set up a platform for agents to join, so that interested franchisees can find the favorite brands and suitable products at the exhibition.