Hangzhou Businessmen Stir Fry Women's "Light Feather" Concept

The temperature has always been high, clothing is naturally light, and the traditional heavy down clothing is not as good as it used to be. And aiming at such business opportunities, JEANSWEST, UNIQLO, van keepin and other major businesses have been pushing the concept of "down feather" and vigorously selling their own "light" down garments.

The cold winter has not come, the beauty people are busy looking for thin clothes, smart businessmen also naturally think of starting to make light money.

Recently, the director of the Promotion Department of Zhejiang JEANSWEST Clothing Co., Ltd. recently said that the concept of "light down" has gradually occupied the aorta of the market, and for this reason, JEANSWEST has just launched the ultra low down feather garment for the season.

The official also said that the brand of "light feather" only introduced women's clothing. Because Hangzhou lady likes to dress lightly. At the same time, the winter marketing strategy is also combined with the climate. This year is warm winter. In order to cater to the needs of the public, the light money has been "touted".

Chen Zhaoxian, President of Zhejiang feather down association and President of Zhejiang Tianxiang holding group, believes that in fact, the "down feather" boom is also a matter of these two years. As early as the end of 2009, some garment enterprises began to produce relatively thin down garments. At that time, UNIQLO introduced a new "ultra light down garment". This year, the brand is promoting the "senior light feather jacket", priced at 499 yuan, both men and women wear, sales are also good. Meanwhile, a "super light down jacket" has been sold out recently.

The "light feather" has been touted. The original thick feather down jacket is in a difficult situation. Compared with the previous years, the sales of traditional down garments are not as good as in previous years because of the warm winter this year.

The head of JEANSWEST Promotion Department said that the price of "light feather" is also slightly cheaper than that of the same heavy down garment. "The same type of the same paragraph, light weight of the thickness of the cost of about 100 yuan. The price of JEANSWEST's "light feather down" is now within 400 yuan in major shopping malls in Hangzhou city.

As for the reasons for the cheap, the industry experts agreed that it is because of the difference between light and thick materials. "For example, the feather and down cost of" feather down "clothing is cheaper than that of the down feather used in cold weather. In addition, even if the same feather is down, the amount of light feather clothing will be less than that of the ordinary down garment, so the price will be cheaper.

However, Chen Zhaoxian also said, "the price difference depends on different brands and styles. To see whether these brands are based on parity or high-end. Some high-end "light down" clothing uses the top down, so the cost may be higher.

In addition to market demand, the concept of "light down" has actually opened up a new clothing variety, so it is particularly sought after by the down jacket business. Before winter, only a thick down garment was needed. Now, with the concept of "light down", many people have added a down garment in the wardrobe, and the demand for the market has increased greatly.