China'S Luxury Scale Is Expected To Exceed Japan For The First Time.

According to PWC's 14 2012 Asian retail and consumer goods industry outlook report, China

Sales of luxury goods amounted to $15 billion 500 million this year.

In the report, PWC referred to the Greater China region (mainland China, Hongkong, China, Macao, Taiwan, China).

But according to the World Luxury Association data, 56% of China's total consumption of luxury goods is overseas consumption.

Despite the rapid development of luxury goods in China, luxury brands are very strong in China, according to general manager of Beijing Lotte intime department store, which is not a good phenomenon for Chinese luxury goods sales.

"Because there are too many Chinese retailers who want to enter big brands, some brands have very strict entry requirements, such as letting department stores store upside down, close their counters, and require large business areas. This is not seen in Europe and America."

In addition, the report points out that China became the fourth largest cosmetology and personal care product market in the world after the United States, Japan and Brazil last year.

According to the analysis, with the continuous improvement of people's affluence, the scale of the category market is expected to reach US $34 billion in 2015.

Global retailers accelerate in Hua Kuozhang

In the report, PWC pointed out that since this year, WAL-MART, TESCO, Metro and other large retail enterprises have announced huge investment plans in China, trying to gain rapid development in the eye-catching Asian market.

But in most Asian countries, these global retailers are facing fierce competition from local and Asian retail businesses.

From the Chinese market, enterprises such as TESCO and Yi buy have successively frustrated in the Chinese market, while Asian and Japanese retail enterprises such as Japan and Korea are entering the Chinese market.

If Japan's largest retailer, Seven&I, accelerates China's opening up plan, its 7-11 convenience stores will open to join the market, and Japan's big supermarket operator Yong Wang will set up its headquarters in China to speed up the pace of expansion in China. It is expected that at least 2000 stores will be opened in China in the next 10 years.

At the same time, demand for clothing is still strong in Asian markets, and leisure and sportswear markets are attracting increasing attention from foreign brands.

Analysts believe that demand for clothing markets in Asia and Oceania will exceed Western Europe and North America this year.

International Leisure and sports apparel retailers are competing for development in Asia, especially in China.

PWC forecasts that China's total demand for clothing will increase by 7.9% this year.

Rising prosperity leads to new consumption trends

The report points out that over the next 2011-2015 years, China's consumption expenditure for food, beverages and tobacco products will more than double to US $1 trillion and 400 billion, partly from the rapid rise in prices.

However, the market demand for these commodities increased by only 1.1% in 2010 and is expected to rise to 3% this year.

At the same time, with the increase of people's income and the awareness of health and food safety, the marketing of functional foods in the Asia Pacific region will surpass the traditional markets such as the European Union and the United States.

The analysis shows that although inflation has an impact on food and comprehensive retail sales, the rising level of affluence in Asia has also spawned some new consumption trends and consumption growth points.