Chinese Fashion Has Not Been Independent &Nbsp; Luxury Goods Should Not Be Popularized.

Now the mainland of China will talk about fashion too. In your two eyes, China's fashion What kind of stage is it now? I saw Hong Huang's interview from the previous paragraph, saying that China did not have the development without fashion. Environmental Science 。

Diane von freddin and her good friend Hong Huang

Diane von freddin: first of all, fashion is your reflection of an era, like any era in history. When your time is undergoing political, economic and cultural changes, fashion is like a mirror reflecting everything that happens. What is China's fashion? It is undeniable that China is now developing rapidly. Country There is tremendous demand and desire for fashion, so its hair itself is very diverse.

Hong Huang: I think China's fashion is inseparable from China's reform and opening up. Because of reform and opening up, China can enable foreign brands like DVF to enter China's land and be absorbed and adopted by us. So I believe that the process we are experiencing now is the process of assimiling all the fashionable ideas imported from abroad. After that, we may be able to introduce the fashion concept that we really need. But at this stage, do we have an independent fashion view that may be first digested and understood by others.

Diane von freddin: Americans can not teach Chinese how to design, but because the United States is a very mature market, in this market has produced a lot of production experience, a lot of communication experience, a lot of market promotion experience, a lot of logistics experience. All these are helpful for China to develop its own design, fashion industry, resources and experience. At the same time, these are things that we can communicate with each other.

Now China's purchasing power of luxury goods is getting stronger and stronger. Many people buy luxury goods to help Chinese people understand fashion? Or is it two different things to understand fashion and buy luxury goods?

Diane von freddin: in fact, luxury and fashion are not the same thing. Fashion is a very popular phenomenon. Suddenly, people in the city are wearing UGG boots. This is fashion. Fashion is related to culture, and is related to contemporary social economy. It is a reflection of society and economy. But luxury is not like this. Luxury is a very high-end consumption way. This way of consumption may include a lot of scarce things, maybe a piece of cortex. This cortex is very rare and difficult to do well, as well as its handwork, and all kinds of special skills. Luxury is not the same thing as fashion, because luxury is not for the public.

But now many people are going to buy it. Is it a mistake? They especially pursue noble ways of life.

Diane von freddin: actually, it's hard to say what is good and what is bad. In China, I can see that there are many beautiful luxury goods in many shopping malls, some of which have not appeared in foreign countries. Obviously, the demand for luxury goods in China is very high. But as far as I am concerned, I think there is no possibility of maintaining any super energy, and it is not necessarily very healthy. Now China's consumption ability is certain, but it has exceeded the consumption capacity that should be. No one can comment on it. It can only be said that any consumption is super energy, and very bubble things will not be particularly good.