Quanzhou Textile And Garment Industry: Market Competition

Ten years after joining the WTO, Quanzhou Textile and garment industry Going abroad, embracing the world, showing strong development potential.

Figures are the best evidence: in 2001, the total export volume of textiles and clothing in Quanzhou was less than US $300 million. Last year, this figure surged to US $3 billion 73 million, and from January to November this year, the figure rose to US $3 billion 897 million, which has increased by more than 40% over the same period last year.

The growth of more than ten times is amazing. Ten years after joining the WTO, the production capacity of Quanzhou's textile and garment industry has been fully released. Quanzhou The textile and garment industry has grasped the opportunity to cancel the quota of Chinese textile export, and has stepped over the overwhelming anti-dumping investigation and technology. Trade barrier Calm down to deal with new green barriers and move towards a smooth road of development.

Changing ideas and releasing competitiveness

After joining the WTO, the export volume of textile and garment industry in Quanzhou and even the whole country increased sharply, and developed rapidly under the environment of free trade. As the industry that benefited the earliest and fastest after joining the WTO, Quanzhou's textile and garment industry also encountered the most severe impact of trade protectionism.

At the beginning of the WTO accession, quotas became a major barrier for Quanzhou's textile and clothing exports. As China's textile and garment industry blowout foreign textile industry, many developed countries such as Europe and the United States have built up the banner of trade protectionism. Faced with increasing trade frictions, China signed a memorandum of understanding with EU and the United States to limit the export of some products. Therefore, the textile and garment industry in Quanzhou did not enjoy the integration of textile trade immediately after the textile quota restrictions were formally put to an end in January 1, 2005.

It was not until January 1, 2009 that the export volume of textiles exported to the United States and the administration of license management and export textile license were no longer implemented, and Chinese textile exports were no longer subject to quota restrictions.

With the advent of the quota free era, the global financial crisis has come into being. In the baptism of crisis, Quanzhou's textile and garment industry has changed its way of thinking, from price fixing and cost sharing to the path of transformation and upgrading, taking quality, brand and culture as the decisive point of competition.

For a time, the vocabulary of industry university research alliance, brand upgrading strategy and the introduction of international design concepts are popular in Quanzhou textile and garment industry. Quanzhou people love to fight and win, changing the way of thinking and leaping development advantages gradually appear.

Taking quality as the basis and taking the road of brand

After entering the international big market, with the simple low cost and high output as the export advantage, it can no longer adapt to the development trend of the world's textile and garment industry. The high-end equipment, talent, craft and creative ability of foreign textile and garment enterprises are beating the nerves of Quanzhou textile and garment enterprises.

Faced with the challenge, Quanzhou textile clothing and footwear enterprises decided to take quality as the foundation, create brand and seek development. In the eyes of Chen Guocheng, deputy general manager of Green group, challenges represent opportunities. When other people are afraid, Quanzhou textile and garment industry should be more enterprising. Since the beginning of 2009, the Green group has developed against the trend, developing "story telling children's clothing", winning consumers by cultural creativity and cultural background. The energy of brand and culture is strong. From the beginning of the WTO accession, the export volume of millions of dollars jumped to the current US $twenty million, and the development strategy of Green group has achieved remarkable results.

Similarly, Xu Zhihua, executive director and chief executive officer of PEAK Group Limited, said that after joining the WTO, Quanzhou textile and garment enterprises should pay more attention to "internal strength" so as to provide excellent products for brand development. Relying on excellent quality, PEAK has become an official market partner of NBA and a global strategic partner of FIBA. Through cooperation with the world's top events, PEAK has established a good brand image and successfully opened the international market. Today, PEAK's sports products priced at US $more than 90 in Japan sell for us $120, the price is 30% higher, and the brand benefits are highlighted.

Calmly tackle new barriers

In recent years, many countries in the world have adopted a series of environmental standards to prevent the destruction of the ecological environment and protect human health. A series of "green barriers" such as carbon tax and energy tax have become a major problem for Quanzhou's textile and clothing export.

When Quanzhou's textile and garment industry is competing in the international market, facing the numerous and complicated barriers, fully understanding the foreign policy, improving its own technology level and promoting the alliance of industry, University and research will become the only way for enterprises to join the international market.

Looking around the textile and garment industry in Quanzhou, the trend of crossing the barriers and the low carbon benefits is surging. PEAK group has switched to a new computer needle truck to save 30% electricity. The supply of bamboo fiber fabrics developed by Hongtai company is in short supply. Haitian company uses organic cotton, corn fiber and other new environment-friendly surface materials to decompose water, and does not use natural gas and oil at all. A large number of enterprises, through introducing low carbon technology, can effectively cope with the barriers and gain the improvement of product quality and profitability.

At the same time, Quanzhou textile and garment enterprises began to actively introduce foreign forces to better "go out". Green group hired a senior designer of Spanish brand children's clothing, transferred the design workshop to Europe. Seven wolves introduced French designers to integrate the latest European fashion into the product. Wolf Road clothes took the "WRANGLER" proxy of one of the three largest cowboy brands in the United States. PEAK group opened stores and set up offices in Dubai, Losangeles and Hongkong, and hired local staff.

In the process of globalization, only by constantly enhancing brand energy and avoiding trade frictions reasonably can we ensure that we can not stand in the market. Looking forward to the international market, foreign brands still have an advantage. How to face difficulties and share a bigger market cake has become an important goal of Quanzhou's textile and garment industry in the post WTO era. At the same time, Quanzhou textile and garment industry wants to enhance brand concentration and enhance product quality to launch the challenge to international brands.

In the ten years after joining the WTO, Quanzhou textile and garment industry in the global market competition, relying on the spirit of "fighting hard to win", relying on brand upgrading, introducing international design, insisting on quality oriented, through transformation and upgrading, has the real international resources integration ability and competitiveness, and is showing more and more dazzling light on the international stage.