&Nbsp, The Official Flagship Store Of LERON Down Jacket, Carries Out Fashion And Creativity.

In recent years, with the growing maturity of online spanactions, such as llang, PPG, van Gaga and other online virtual direct selling stores have achieved the goal of "10000 pieces of daily sale" which the traditional stores have never reached. In view of the "charm" of these virtual direct selling stores, many garment enterprises in China are called brand stores. According to Mr. Xu, generally speaking, flagship stores in the most advanced trading platforms such as Taobao or eBay are mainly two factors. One is to further expand the brand influence, and to occupy as large a market share as possible in the increasingly competitive network war; on the other hand, to take the maximum amount of money. Stock Goods.

According to the Ministry of industry data, in the first half of this year, due to the financial crisis, the growth of clothing retail sales of major large retail enterprises in the whole country dropped by 10.61%% compared with 2008. The sales volume of clothing products slowed down significantly compared with the same period last year. However, the costumes of the costumes in the early stage of the China clothing forum were brightened, while the sales performance of clothing networks increased significantly during the same period. In the first half of the year, Taobao sold 473 clothes per minute on average. According to Taobao provide Statistics show that since the establishment of Taobao mall in 2008, clothing products including Lining, G2000, Disney and other brand businesses have set up official flagship stores, and Fujian's enterprises have poured into Taobao mall, and nine bru kings, seven wolves, gifted scholars, tiger capital, AI Du, Lun Lang and PEAK, and 360 degrees have all carried out brand extension. Local enterprises, bon Yi Nu, also opened an official online store in July this year, followed by girls and Jin Yuan. Mr. Xu introduced.

At the same time, Mr. Xu also made a wake up: "open online official." Flagship Shops do not necessarily make money, especially for non brand businesses. According to the analysis, online flagship stores are basically the same as the real market. The low price of flagship stores is more attractive to consumers if the traditional shop products sell well. On the contrary, online flagship stores will also be very difficult to live. Mr Xu believes that compared with the popularity of some online flagship stores, Shishi clothing enterprises are slightly inferior. "If their brands are not strong enough, they will also open online official flagship stores. In the end, they will lose their wives and fold their weapons, and they will not only sell goods, but they will also impact on the stores." Mr. Xu said that before opening the official flagship store on the Internet, Shishi enterprises first had to do hard work and enhance brand influence.