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Retail Planning &Nbsp

2011/12/15 15:14:00 14

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Retail Planning

At the end of the year, businessmen were attracted to gold.

No matter which industry, marketing and planning talents have become leaders in this fierce business war.

Internet marketing is booming

In the near future, all major shopping websites coincide with each other.

Promotion

Activities, marketing methods are complex and dazzling.

At the same time, many traditional enterprises have gradually realized the huge market effect of network marketing, and have entered the field of network marketing.

Jina, who is working in headhunting company, revealed that the number of companies searching for senior network marketing talents through headhunting companies increased significantly this year. Most of them focused on recruiting high-end talents with more than 3 years' experience in Internet marketing, especially those with marketing experience in the network industry.

"Those who have been engaged in network marketing for several years can usually find higher management positions by obtaining several successful cases of network marketing planning projects."

Ji Na said that from the current situation, Beijing, Shanghai, Guangzhou, Shenzhen and other tier 1 urban enterprises are more concerned about the new marketing method of network marketing. The demand for talents is showing explosive growth. The average monthly salary of competent talents can reach more than 5000 yuan, while managerial talents generally reach more than 8000 yuan.

"Many enterprises have realized that the number of Internet users in China is as high as 500 million, which will make the marketing mode move closer to the mainstream, so we need to seize the reserves."

But she also revealed that the current network marketing mode is not yet complete.

Development

Mature, many enterprises, especially business owners or senior managers themselves are not very good at e-commerce, network technology, or even one-sided view that Internet marketing is equivalent to Internet hype, but have not yet realized that the Internet is a good opportunity for the growth of enterprises.

Real estate marketing goes against the market

Although real estate prices in Shanghai have begun to loosen up, the major real estate companies are tightening their belts to prepare for the winter, but real estate marketing and planning talents are thriving in the market.

It is understood that at present, many Real Estate Company are trying their best to digest the real estate through various marketing activities and close up the funds.

The large scale talent flow that usually occurs before the Spring Festival in the past years has already begun to take shape in the industry, and the mature marketing planning talent has started the first battle.

Wang Zhen of the industry believes that in the past few years, the hot property market, any property opened, the housing resources have been robbed, the professional level of marketing professionals is not obvious. But now, influenced by various regulatory policies, the sales performance of Real Estate Company is closely related to the quality of marketing activities. Many developers are now hanging on the line, and the key "first line" is marketing planning talents.

Therefore, mature talents trained by large Real Estate Company usually achieve 3 to 5 times salary growth after job hopping, and based on the future development trend of commercial real estate, mature talent remuneration with commercial real estate marketing planning experience is rising, and the annual salary of director of marketing is mostly over 300 thousand yuan.

even if

So, because supply exceeds demand, commercial real estate marketing management talents are still the most easily digaged "big red people" in the whole industry.

Retail planning

In the face of discount activities in major shopping malls, few people believe that they can keep their pockets closed.

The reason why the string of digital games can have great magic power comes from the careful design of retail marketing planners.

At present, the number of retail talents in China is low, and the quality is generally not high. Only about 3% of all kinds of professionals with college education or above are educated. However, the qualifications of personnel engaged in retail marketing planning generally reach undergraduate level or above, and the annual salary of chief executives is more than 200 thousand yuan. The annual salary of the chief management talents is about 100 thousand yuan, and the path of career development is clearer and easier to enter the management level of the company.

In recent months, many retail enterprises have been recruiting large numbers of front-line talents, and have begun to gradually store relatively high-end retail planning talents.

"Without excellent marketing planning talents, we can not find a correct position in the fierce market competition and have a targeted market share."

Department store recruitment director Yvonne revealed that the retail industry is now very open, and foreign retail giants have entered the Chinese market. Local enterprises are also not at all afraid of being outdone. They are scramble for Internet distribution and speed up expansion. Meanwhile, competition for retail marketing professionals is inevitable.

From the current situation, foreign-funded enterprises and local enterprises

Marketing

Planning has its own advantages. Therefore, in order to supplement more different styles of fresh blood, the two parties have been digging corners repeatedly.

"Training mature marketing planners, not only needs to help him familiar with the relevant work of retail enterprises, but also needs talents with strong organizational coordination, adaptability and public relations skills, which usually take at least five years."

Yvonne believes that due to the continuous expansion of the industry and the long training cycle of marketing planning talents, such mature talents in the future will surely become the meat and potatoes in the industry and will be contended by all kinds of enterprises.