Emma Numerical Control: "&Nbsp Of Science And Technology, The Fourth Station Of The World": Germany (Continuation)
Since October 2011, Emma CNC has launched the global exhibition of "science and technology glamour and dazzle the world", followed by the first Korean BISS2011 international shoes exhibition, the two stop AYMOD II 2011 Turkey.
international
After the three Italy SIMAC TANNING-TECH 2011 shoemaking, leather and leather technology exhibition, CEO Wang Guoquan visited and visited the world's largest A+A international safety supplies exhibition, Adidas global headquarters, puma global headquarters, the world's most famous shoe last manufacturer FAGUS, Lebok shoe machine, Volkswagen global headquarters, and prosperous commercial center retail terminal store, aiming to understand the latest global shoemaking and leather products technology, and absorb the advanced concept and brand marketing of world shoe giants.
experience
To explore the upgrading and pformation mode of Asian shoemaking and leather products industry.
(four) fourth station: FAGUS
Emma CEO Wang Wang visited the German FAGUS shoe last factory, one of the most famous shoe last plants in the world. The shoe last factory was built in 1911. It has just been one hundred years ago and is the most powerful shoe last in the world.
enterprise
。
Wang Guoquan was warmly received by the president. Under the leadership of the president, he visited the enterprise from design, research and development, 3D data research, process research, leading manufacturing technology and whole plant automation layout, especially in the sample room, storing more than 40000 last ones. The president is very proud to say, "this is the form of all the shoes that have been popular in the past forty years, and it is our precious wealth."
The two sides discussed the application of shoe last structure and the application of Emma's patented technology to shoe last in the field of automatic safety shoes injection, and strive for further cooperation in the Asian market.
(five) fifth stop: Le Bok shoe machine.
Wang Guoquan arrived at the fifth station in Germany, the most famous shoe maker, Lebok, whose production base was located in the original shoe making center of Germany. Sixty years ago, hundreds of shoemaking enterprises began to pform from 70s. Now there are only three shoemaking enterprises in the area. We can see the opportunities and challenges facing the footwear industry in Asia in the future through the development history of shoemaking industry experienced by advanced countries.
Lebok shoe machine is a microcosm of the development of shoe machine industry in Europe. It is strong in technology and good in quality, but it is expensive (compared with Asian products).
After the relocation of the shoe making industry, the original production base away from customers gradually affects development. If we strengthen cooperation with Asian enterprises, we will usher in a new round of development.
Opportunity
。
(six) sixth stop: shoe store
In Wang Guoquan's view,
Germany
The footwear retail market is the most mature and well service area in the world.
Many of the leading sales concepts, management techniques, professional services and business models in the retail sector are popular in Germany, and gradually affect the whole world.
Their unique window design, overall clothing and shoes matching style, foot health services, special shoes ordering, hypermarket retail management, direct mail sales mode, brand operation, terminal display, lighting design, footwear display and display, shoe aftermarket care and so on are worth learning.
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