The Electricity Supplier Is Keen To "Create Festival" Marketing &Nbsp; Online Shopping Crazily "Catch Up With The Premiership".

In December 12th, with Taobao's largest "nationwide mad robbery" campaign opened, the paction volume reached 4 billion 380 million yuan, and the influx of 120 million users at the same time, equivalent to 1/10 of the country's total influx of Taobao networks on the same day.

This figure means that Taobao has become

"All the people rush to rob" pour into 120 million netizens one day

Unlike previous promotional activities, Taobao's "nationwide panic" provides many new online shopping elements.

Juhuasuan, an independent operator, launched 1000 group buying products on the day of its activities, known as the "thousand regiment war". The volume of group buying pactions reached 282 million yuan, far exceeding the month's trading volume of the largest group buying websites in China.

Taobao has just launched this year.

On the day of the "nationwide mad job" activity, the turnover of Taobao reached 4 billion 380 million yuan, of which women's clothing products exceeded 1 billion, household products 500 million, 3C digital 480 million, men's wear exceeded 400 million, mother and baby products 370 million, footwear more than 300 million, cosmetics more than 300 million, underwear more than 220 million, global purchase over 130 million, localization life service 80 million, Taobao take away the sale list, tickets for the movie.

After the success of the "singles day", the sales volume of e-commerce has made the volume of online retail pactions soaring.

Analysis of the industry, to maintain the momentum of rapid growth, China's online shopping market is expected to advance to the United States in advance to 2015, the largest in the world.

According to a report from Boston consulting company, China's e-commerce market has ranked second in the world, and will continue to usher in explosive growth. By 2015, the number of Chinese Internet consumers will surge to 329 million, and Internet consumption expenditure is expected to reach more than 2 trillion yuan.

Online shoppers have the largest number of Cantonese.

Taobao data show that in December 12th, the "people's mad job" activities on the same day, Guangdong and Zhejiang as the representative of the coastal areas become the largest number of online shopping crowd, while the three or four line regional warming.

Judging from the ranking of the number of online shoppers in Taobao, Guangdong ranked first in 16 million 750 thousand places, followed by Zhejiang and Jiangsu, with 9 million 570 thousand and 9 million 110 thousand occupying second and third places.

Another notable concern is that inland provinces such as Henan, Sichuan and Hebei also performed well during the "nationwide rob" campaign. They all entered the top ten. This proves that the influence of online shopping is constantly infiltrating from coastal areas to inland areas.

Data show that with the trend of China's Internet development, online shopping in the three or four line cities, the central and western regions and the countryside has sprung up, and accounts for 63.59% of the number of users in the "nationwide mad job" activity, far exceeding the first tier cities in Beijing, Shanghai, Guangzhou and Shenzhen.

The relative monotony of material and cultural life in these areas made them more interested in new things than in big cities.

But people's lifestyles and needs in the three or four line area represent the mainstream of the country.

Through Taobao's "nationwide mad job" activities, we can see that the trend of consumption in the three or four tier cities will become the next town of online shopping.

"This is a signal that the online shopping market will show a trend of increasing demand in the next few years."

Huang Zirong, Secretary General of Guangdong Internet Commerce Association, said that China's online shopping accounts for only 3% of the total retail sales of social consumer goods, compared with 20% of developed countries, and the domestic online shopping market still has great room for development.