How Does The Original Product Dealer Change The Product Agent?

The market is changing. In the middle of products and agents, either the product is replaced by the agent, or the agent changes the product. It always looks for the best partner in the pformation development.

On the one hand, manufacturers are struggling with the loyalty of agents. On the one hand, agents are looking for products that are suitable for their own sales.

Product replacement agent, agent is passive; agent for products, manufacturers are passive.

In any case, frequent conversion of agent products is not conducive to market accumulation and development, but many times, businesses have to pform their products for their own development.

Therefore, when pforming agents, agents can consider the following 9 aspects.

Successful agent brand.

As the saying goes, under the big tree is good for the cool, the successful brand has the successful marketing way, which is very important for the dealer. As long as you can master the successful experience, you can have wealth ahead of time, and you may succeed in a short time.

The quality of successful brand products is guaranteed, and the product series is more abundant, which can meet the needs of the market and consumers.

The credibility of a successful brand can give agents a sense of stability and security in many ways before they can cooperate for a long time.

2, study the market analysis profit to master the market initiative.

Without tracking and researching the market regularly, it is difficult to find problems, and it is difficult to deal with market demand and formulate relevant strategies.

In view of the market for agent products, it is necessary to conduct market research in person, study market capacity, study competitors, study the market share of similar products, study sales channels and propaganda methods of similar products, use data analysis to generate profit selling points and profit margins, and do something in mind. They can take the initiative to attack in a timely manner and hold the market initiative in their own hands.

Only after careful study can we estimate the ability that we can afford.

3, make a necessary understanding of the technical maturity and technical support of the manufacturer.

In order to avoid the technical problems that can not be solved in the sales process, we should make necessary understanding before pforming the agent products.

You can make a hypothetical deduction of technical problems until the problem is satisfactorily resolved, so as to understand the maturity and support of the manufacturer.

4, understand the distribution mechanism of market agent area, and strive for market price protection.

Some large manufacturers usually find different levels of agents according to different products and series.

Or building materials supermarket stores are exclusively for product agents, agents for brand store products, or comprehensive wholesalers at the provincial level.

Timely understanding of the product and regional allocation mechanism is conducive to the adoption of appropriate countermeasures for sales, and to enjoy the proper customer resources of the agent market.

For example, products that are not sold in stores can not be affected by the promotion of product prices during holidays, and at the same time, do not affect the establishment of distribution channels.

For regional market price protection policies, we should know all about whether there is any punishment or sanction for disrupting the low price of goods across the market.

5, understand the initial market products and payment methods.

The investment agents of new products often have very favorable policies. For larger agents, most of them will take a percentage of the first batch of goods, or the first batch of bottoming. The second batch of cash pick-up and the best payment method can reduce the pressure of depositors.

At this time, the agent must keep a clear head and not blindly enter the goods. The first batch of goods should not be put in place at a single time, and calculate the turnover period of goods. If it is prepared for one month in a month, it can reduce the pressure of capital flow and goods circulation.

6, to determine the feasibility of pre agency product marketing mode.

Each manufacturer has different promotion and operation modes for each product. Some manufacturers directly operate the local or national media, the cost is paid by the manufacturer, some manufacturers operate the regional media together, the cost is half shared by the manufacturers and agents, some do not have promotional costs, but are directly given to the lower discount products, agents do their own marketing and so on.

7, carefully read the contents of the agent product contract involving goods and funds.

Contracts must be established on the basis of equality, mutual benefit and win-win cooperation.

The "goods" of attention refers to the bottom cargo, the mode of goods pportation, the time of delivery of goods, the type of goods, the distribution of product publicity materials, and the loss of goods.

It involves payment settlement, advertising landing time, promotion and publicity expenses, shop decoration costs, year-end rebate, etc.

In the contract, the three aspects of goods, money and time should be carefully observed, carefully read, and resolute for amendments to the contents of the overlord clause.

8, before signing the contract, visit the factory.

Now the network is relatively developed, people use the Internet has been very common, if we only rely on the network propaganda and determined to represent a product, then the agent association has great risk.

Many uncertain factors do not go to the spot to solve, and it is inevitable to bury the unpredictable consequences.

Therefore, in the pformation of agents, it is best to go to the manufacturers to conduct field visits, inspect the legality of the manufacturers, see the effective business license, the effective tax registration certificate, the organization code certificate, the bank account opening permit, and ensure that after the payment is made, they can get the goods and become the agents of the real manufacturer's products.

9, whether we can accept and share the honor of after-sales service and enterprise culture construction.

If we accept the product, we must accept the culture of the coating enterprise before we can form a win-win and common prosperity. Only then can we achieve a harmonious communication and communication, and we can feel the charm of the corporate culture in the service of the consumers.

Whether or not there is an enterprise culture is a criterion for judging whether the product can maintain its value in the long run.

The cultural connotation is deep, the product vitality is long, and the added value of the product is high. It often occupies a leading position in the market and has a good market share.

Although frequent conversion of agent products is not conducive to market accumulation and development, but if the conversion products are still in the original industry, relying on the accumulated experience of the industry to pform the agent products, agents are actually giving themselves a chance to choose again.