Research New Fabrics To Supplement Market Gap

Since the beginning of this year, some textile enterprises, especially export oriented enterprises, are under great pressure because of the weak demand in the international market, the appreciation of the renminbi and the rising labor costs.

Reporters interviewed and interviewed Zhangjiagang Jinling Textile Co., Ltd., from developing new fabrics to participating in the Shanghai fabric exhibition to excavate customers. The enterprises put quality in the first place, continuously developing new products to seek the "gap" of the market, winning the market and winning the respect of customers.

Seeking features

Research and development of blended fabrics

Zhangjiagang Jinling Textile Co., Ltd. is a company.

"Our aim is to enable customers to understand the R & D capabilities of enterprises."

Jinling textile chairman Huang Shengliang told reporters, "in July and August of this year, our orders declined.

Since the beginning of this year, the unit price of products has gone up and the number of exports has declined, resulting in a decline in the efficiency of enterprises.

However, we are not waiting for it. Instead, we are trying to make a good job of product positioning, putting quality in the first place, seeking market gaps, developing differentiated products, and developing cotton blended with new fibers and specialty fibers according to market research.

We don't have it.

Reporters learned that Jinling textile has two research and development sales companies, 4 branch factories, a textile Development Research Institute, a Sino US joint venture bio chemical company and a foreign trade company. It has Japanese automatic winder, Taiwan warp shears, cheese dyeing machine, Rex high-speed warping machine, German sizing machine, Japanese jacquard jet machine, German shrink machine, Italy diamond brush, carbon brush grinding machine and other advanced production equipment, and has formed trade, spinning, dyeing, weaving, finishing, clothing complete industrial chain, and the comprehensive competitiveness ranks in the front of the dyed weaving industry.

During the interview with Jinling textile, reporters felt strongly that there was a consensus on both sides.

In fact, in Jinling textile, whether it is a company leader or a technician,

Strong service

Providing personalized service

Jinling textile R & D center has more than 100 professional designers. They provide innovative solutions for personalized service.

The center sends outstanding designers every year to Europe, the United States and other places to explore the market, cooperate with designers of France and Italy, join hands with brand customers and famous design companies, understand the needs of customers, market information, consumer's consumption concept and fashion trend in depth, and design and promote their own R & D products in every quarter.

The center is also responsible for the cooperation of each Brand Company. It is responsible for the early development, studying the brand characteristics and culture, communicating with the brand fashion designers regularly, and understanding its design concept, so as to provide more effective and fast fabrics for fashion brands with brand positioning.

Fashion design requires high quality production.

Jinling textile is quite strict in quality control. In accordance with international standards, it has set up a quality and Technology Service Center in the industry. The center has world-class testing and testing equipment, and has many testing standards such as GB, ISO, AATCC, ASTM, JIS and so on. It has passed the certification of ITS and many international brand customers, and is a "first class laboratory of Jiangsu export commodity production enterprises".

Jinling textile Jinling brand has been awarded the title of "famous international famous brand in Jiangsu province", "famous brand products of Jiangsu province" and "famous brand of Jiangsu". In September 2006, Jinling textile became the first national export inspection free fabric enterprise in Jiangsu Province, and became the "national yarn dyed product development base" with first-class new product development capability.

"We regularly participate in the design and communication of international and domestic fabrics and apparel exhibitions, and join the China Cotton Textile Industry Association, the dyed weaving industry association, China printing and dyeing industry association, the national cotton textile printing and dyeing products research center and other institutions.

Huang Shengliang said.

At this year's Shanghai fabric exhibition, Jinling textile has received more than 200 international and domestic brands, including 61 foreign customers, including Italy's top brand Armani, LIUJO, Russia's famous leisure brand O 'STIN, Germany's advanced garment brand OLYMP, American fashion brand POLO, A&F, GUESS JEANS, etc.

The new product design and exquisite processing technology of Jinling textile have aroused great interest from merchants.

At the exhibition, Jinling textile also excavated a number of potential new customers. Some enterprises had the intention to cooperate with Jinling textile on the grinding products. There were women's elastic fabrics with brand Zhongyi Jinling textile, and some famous foreign brands saw the Jinling textile natural bomb style fabric.

Jinling textile management department has begun to analyze and expand customer demand products while finishing customer information timely, laying a solid foundation for the realization of new economic growth.

Huang Shengliang said that direct contact with clothing brand retailers helps to clearly grasp the direction of the market, not only to enhance the added value of products, but also to the survival and development of enterprises.

"We must always stand at the forefront of the market and strive to innovate so as to achieve a new pcendence."