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Sing "Go Outside And Learn To Love" With "Kunlun Pastoral Song"

2011/12/16 15:41:00 23

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KingCamp2012 autumn and winter new products conference and 2012 autumn winter product order meeting will be held in Beijing

Beijing time on December 15, 2011 at 9 a.m., KingCamp2012 autumn and winter new products conference and 2012 autumn winter products orders will be held in Beijing Chang An Grand Hotel. On the day of activity, KingCamp international And senior design team in China, together with professional models, show the new products of autumn and winter with the theme of "Kunlun pastoral song". KingCamp brand executives, hundreds of dealers and partners from all over the world are present to witness the debut of new products in autumn and winter in KingCamp2012.

At the press conference, Mr. Xu Guoqing, founder of KingCamp brand, delivered a speech: KingCamp, as an outdoor advocate and a famous brand of outdoor camping equipment, its product design, brand promotion and production capacity are first-rate, and has been highly recognized by the market. In 2012, KingCamp will upgrade its brand and products on the basis of family outdoor positioning: using family, friendship and love to interpret "outdoors and learn to love", and further promote the outdoor concept of "relaxed, comfortable, sharing and environmental protection"; establish Korea design research and development center, and use more scientific and technological elements and environmental protection technology in the product design, launch the golden shield protection system, provide military level protection for outdoor families, strengthen cooperation with distributors, establish a unified terminal image, and enhance single store 100%. Sale Forehead.

Figure 1 speech by Mr. Xu Guoqing, founder of KingCamp brand

Ms. Yi Rong, manager of KingCamp brand promotion department, published the brand strategy in 2012. In 2012, KingCamp will focus on integration of products, markets and sales. It will attract consumers from all 38 countries to build membership clubs, and choose families to travel outdoors. leader To build up the reputation of KingCamp brand, boost consumption and increase sales.

Figure 2 Yi Rong, manager of KingCamp brand promotion department, released her brand strategy.

KingCamp senior designer introduced the design concept of this autumn and winter new product. The theme of autumn and winter in KingCamp2012 is the "Kunlun pastoral song". The vast and Pamir Plateau and the movie interlude "Why are the flowers so red" give designers endless inspiration. Designers from the exotic flowers, hot springs, lakes, pastures of the snow ridge Valley to extract bright bright colors to mix and match, will be walking in the Pamir Plateau when the harvest of moving and feeling into integration. product In the design, the autumn and winter products, which are full of exotic customs and cultural atmosphere, will lead the new season's fashion trend in 2012.

At the press conference, a wonderful opening show opened the curtain of new products in the autumn and winter of 2012. Families wearing a full set of outdoor equipment displayed KingCamp products in the scenes of hiking, leisure and so on, interpreting the family outdoor stories full of love. After the opening show, a professional model full of outdoor air shows KingCamp's three series of hundreds of items, including hiking, traveling and leisure.